By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    medicare part d benefits
    Everything that You Need to Know About Medicare Part D
    August 15, 2022
    Best Ways to Boost Your Immune System this Winter
    Best Ways to Boost Your Immune System this Winter
    November 15, 2022
    back pain issues
    Ways to Treat Constant Back Pain
    August 21, 2023
    Latest News
    How Probate Planning Shapes the Future of Your Estate and Family Care
    July 17, 2025
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    More On Wellness Programs To Improve Health and Reduce Costs
    January 25, 2012
    Privatizing Social Security and Medicare: Who Can Defuse Political Dynamite?
    June 12, 2011
    Study: Risk of Death in Elderly Patients with Dementia Doubled with Some Antipsychotic Medications
    February 26, 2012
    Latest News
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
    How Health Choices and Legal Actions Intersect After an Injury
    July 17, 2025
    How communities and healthcare providers can address slip and fall injuries with legal awareness
    July 17, 2025
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Beyond the Buzz: The Healthcare Guide to Getty Images
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > Beyond the Buzz: The Healthcare Guide to Getty Images
BusinessSocial Media

Beyond the Buzz: The Healthcare Guide to Getty Images

Marie Ennis-O'Connor
Marie Ennis-O'Connor
Share
6 Min Read
healthcare social media
SHARE

healthcare social media

healthcare social media
Getty Images, a premier supplier of stock images, has announced a new embed feature which makes it easy, legal, and free to add its images to websites, blogs, and social media platforms.  With an archive of 80 million photographs, Getty’s move is a welcome one for those who own a healthcare blog but have a limited budget to commission or buy photographs. In today’s article, I will show you how to find and embed images on your healthcare blog or website using the Getty website, and share some best practice tips for using stock images. But before we delve into the how-to, let’s take a moment to consider why images are such an important part of your healthcare social media strategy.

From the beginning of time, humans have used images to tell stories; from the earliest cave drawings to the monks of 12th and 13th century Europe illustrating manuscripts on vellum. Even though the digital landscape is very different today from that of our ancestors, we are still drawn irresistibly to visual imagery. People connect more emotionally with images than text, and make decisions quicker when prompted by images. It has been shown that blog posts with images generate more traffic. Images tend to encourage more user engagement and therefore play an important role in promoting your healthcare social media content. And in an increasingly crowded digital landscape, when our minds are attracted more readily to content that draws our eye, images break through the online content clutter to quickly communicate key healthcare messages.

Creating compelling visuals is an important part of your healthcare social media marketing.

More Read

Medical Device Marketing, Medical Technology Marketing, Online Marketing
Marketing Medical Devices to Consumers, Not Patients
Deploying Health IT and Patient-Centered Process Improvement for Innovation
Healthcare Pricing Transparency Gains Momentum
Can Regional TEDMED Communities Cultivate and Implement Healthcare Innovation?
Health Care Buzz Today

The trend for visual social media is set to accelerate, as evidenced by the huge popularity of Pinterest and Instagram. Pinterest has raised the bar on professional image sharing; visuals must be of high quality and high resolution, which can sometimes be a challenge to your healthcare marketing budget. Unless you are willing to pay for images, your choices in obtaining high quality ones are limited. However, with Getty Images’ new service, you can now embed professional images on your website or blog  – at no cost. Getty is dropping the watermark for the bulk of its collection, in exchange for an open-embed program that links back to GettyImages.com and includes attribution for the photographer (similar to Flickr). It is specifically designed to work with sites like WordPress and Tumblr, and on Twitter, links produce a card with the image and information. Embedded images may not be used for commercial purposes. 

How to find and embed a Getty Image on your healthcare site

Getty Images 1. Go to www.gettyimages.com and navigate to search page. You can search by ethnicity, number of people in image and age.

Getty Images 2. Click an image’s embed icon (</>) from the search results or image detail page.

Getty Images

3. In the embed window, copy the embed code. Paste the HTML code you copied into the source code of a website or blog where you want this image to appear.

Getty Images


4. This is how the image looks embedded on my blog.

How To Maximise Images On Your Healthcare Blog

  1. When it comes to your healthcare blog, ensure that every single post has at least one relevant image.
  2. Pinterest is an effective way to share your posts with a wide audience, so make sure your blog images are easy to “pin” to Pinterest. Even if you aren’t active on Pinterest yourself, many people who read your blog are and may Pin your blog post to one of their Pinterest Boards.
  3. Use images to break up the tedium of text; images make it more likely your reader will read to the end of your blog post.
  4. Optimize your images for Google search by writing an image caption and adding relevant keywords to the file names that describe the content of the image.

Stock Images DOs and DON’Ts

  • Do use images that complement your brand and your content
  • Don’t use cheesy images
  • Do mix in images from other sources and images you take yourself
  • Don’t use stock images all the time

Do remember that while embedding stock images in this way can be a cost effective and legal solution to finding professional images for your healthcare sites, you cannot use them for commercial purposes. Furthermore you run the risk of using a photograph that has been used across multiple marketing platorms, so choose wisely. Finally ensure that the image meshes with your healthcare brand and message and doesn’t exclude the age or ethnicity of your primary target audience. 

Will you be making use of the new Getty Images’ embed feature on your healthcare site?

Column logo by Marie Otsuka

TAGGED:Beyond the BuzzGetty Imageshealthcare marketing
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
How IT and Marketing Teams Can Collaborate to Protect Patient Trust
Global Healthcare Policy & Law
July 17, 2025
paramedics in surgical gloves and masks
How Health Choices and Legal Actions Intersect After an Injury
Health care
July 16, 2025
a woman giving a key
How Probate Planning Shapes the Future of Your Estate and Family Care
Health
July 16, 2025
a woman with kinesio tapes on her back arm
How communities and healthcare providers can address slip and fall injuries with legal awareness
Health care
July 16, 2025

You Might also Like

Readmission rates
BusinessFinanceHospital Administration

3 Reasons Your Readmission Rates Are Too High

April 29, 2014
BusinessGlobal Healthcare

How Western Companies Can Capitalize on the Opportunities in India

December 23, 2011
icd10 survey results - his
BusinesseHealthFinance

ICD-10 Readiness Survey Results

March 13, 2014
Marketing

Digital Marketing Dominates Healthcare Advertising

October 20, 2018
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?