To Attract Patients, Help Patients Embrace The Future
To attract new patient volume, consumers need to believe that your organization is interested in their long-term health, not just trying to sell them your contribution-rich procedures. As a hospital or practice, you have to live out your mission.
In a New York Times editorial, Frank Moss, the former head of MIT’s Media lab and author of “The Sorcerers and Their Apprentices: How the Digital Magicians of the M.I.T. Media Lab Are Creating the Innovative Technologies That Will Transform Our Lives,” discusses how coming technology and wellness behaviors will save our lives and our healthcare system. Moss writes:
We are in the early phases of the next big technology-driven revolution, which I call “consumer health.” When fully unleashed, it could radically cut health care costs and become a huge global growth market.
Over the past few years, innovations like electronic health records and the use of mobile computing devices in hospitals have begun to improve medical care delivery. Consumer health information Web sites and online disease support groups have made millions of people active participants in their own health care.
But imagine a far more extreme transformation, in which advances in information technology, biology and engineering allow us to move much of health care out of hospitals, clinics and doctors’ offices, and into our everyday lives
If we want to be relevant to the consumer Mr. Moss is referring to in the phrase, “consumer health,” this is the kind of information that consumers desire from hospitals and healthcare marketers. Usually, consumers get the standard advertising cliches and narcissistic corporate jargon like “world class,” “best” and “second to none” that mean nothing and help no one.
The intent of this post is not about how to position your message, but how your organization will financially benefit by living your healthcare mission.
You may be interested
Where Is The Balance? Pushing Back Against Consumer Health TechLarry Alton - August 18, 2017
When Republican Congressman Jason Chaffetz glibly remarked that Americans struggling to afford insurance should choose between that and their smartphones,…
What to Look for in Patient Solutions SoftwareRobert Cordray - August 17, 2017
The medical sector is one area where technology has had a significant impact, largely by providing tools that simplify many…
Can Natural Remedies Like RediCalm Decrease Stress and Anxiety?Ryan Kh - August 16, 2017
According to research from the National Institute of Mental Health, anxiety disorders are the most common mental illness in the…