In June of 2005 the National Institute of Mental Health (NIMH) released its “Points to Consider about Recruitment and Retention While Preparing a Clinical Research Study.” While…
An August 13 Forbes.com article by Henry I. Miller and S. Stanley Young asked whether designing better clinical trials would be helpful in lowering development costs and…
The successful marketing of your clinical trial can make or break a product launch. But let’s face it: clinical trials are not always the easiest sell. The…
Pharmaceutical-technology.com recently posted an item about the abysmal results of clinical trial recruitment. The article reported that 15-20% of trials never get off the ground, simply because…
Don’t look now, but patients are looking beyond traditional advertising outlets for health-related information. Medical device marketers who don't change their methods are missing a huge opportunity…
The process of bringing a drug to market can be a very long journey. The process of bringing a drug to market can be a very long…
Last in a four part series describing a unique digital marketing strategy for medical device companies that has been proven to drive ROI for both device companies…
Third in a four part series describing a unique digital marketing strategy for medical device companies that has been proven to drive ROI for both device companies…
Second in a four part series describing a unique digital marketing strategy for medical device companies that has been proven to drive ROI for both device companies…
First in a four part series describing a unique digital marketing strategy for medical device companies that has been proven to drive ROI for both device companies…
