Updating NIMH’s Points to Consider for Clinical Trial Recruitment
Business
406 views
Business
406 views

Updating NIMH’s Points to Consider for Clinical Trial Recruitment

Dan Stempel - September 30, 2014

In June of 2005 the National Institute of Mental Health (NIMH) released its “Points to Consider about Recruitment and Retention While Preparing a Clinical Research Study.” While…

Capitalize on Better Clinical Trial Design with Improved Clinical Trial Recruitment
Business
493 views
Business
493 views

Capitalize on Better Clinical Trial Design with Improved Clinical Trial Recruitment

Dan Stempel - September 23, 2014

An August 13 Forbes.com article by Henry I. Miller and S. Stanley Young asked whether designing better clinical trials would be helpful in lowering development costs and…

Promote Your Research Departments, Promote Your Clinical Trial
Business
399 views
Business
399 views

Promote Your Research Departments, Promote Your Clinical Trial

Dan Stempel - September 1, 2014

The successful marketing of your clinical trial can make or break a product launch. But let’s face it: clinical trials are not always the easiest sell. The…

Can Savvy Marketing Solve the Problem of Low Clinical Trial Recruitment?
Business
482 views
Business
482 views

Can Savvy Marketing Solve the Problem of Low Clinical Trial Recruitment?

Dan Stempel - August 18, 2014

Pharmaceutical-technology.com recently posted an item about the abysmal results of clinical trial recruitment. The article reported that 15-20% of trials never get off the ground, simply because…

5 Online Statistics That Can Impact Medical Device Marketing
Business
563 views
Business
563 views

5 Online Statistics That Can Impact Medical Device Marketing

Dan Stempel - August 8, 2014

Don’t look now, but patients are looking beyond traditional advertising outlets for health-related information. Medical device marketers who don't change their methods are missing a huge opportunity…

3 Ways to Keep Patients Engaged During Long-Term Clinical Trials
Business
436 views
Business
436 views

3 Ways to Keep Patients Engaged During Long-Term Clinical Trials

Dan Stempel - August 4, 2014

The process of bringing a drug to market can be a very long journey. The process of bringing a drug to market can be a very long…

Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral (Part 4 of 4)
Business
550 views
Business
550 views

Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral (Part 4 of 4)

Dan Stempel - July 23, 2014

Last in a four part series describing a unique digital marketing strategy for medical device companies that has been proven to drive ROI for both device companies…

Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral (Part 3 of 4)
Business
475 views
Business
475 views

Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral (Part 3 of 4)

Dan Stempel - July 22, 2014

Third in a four part series describing a unique digital marketing strategy for medical device companies that has been proven to drive ROI for both device companies…

Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral (Part 2 of 4)
Business
525 views
Business
525 views

Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral (Part 2 of 4)

Dan Stempel - July 21, 2014

Second in a four part series describing a unique digital marketing strategy for medical device companies that has been proven to drive ROI for both device companies…

Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral (Part 1 of 4)
Business
544 views
Business
544 views

Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral (Part 1 of 4)

Dan Stempel - July 16, 2014

First in a four part series describing a unique digital marketing strategy for medical device companies that has been proven to drive ROI for both device companies…