By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    What Are the Benefits of CBD?
    November 27, 2021
    How to Measure Adult Diapers- The Ultimate Guide to Picking the Right Size
    March 8, 2022
    medicine cabinet
    The Effect Of Finished Dosage Form Manufacturing In New Drugs
    July 5, 2022
    Latest News
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
    The Hidden Impact Of Stress On Your Body’s Alignment And Balance
    May 22, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Tooth Decay Marielaina Perrone DDS
    Is Your Child’s Education Affected By Tooth Decay?
    December 13, 2012
    Image
    Millions of Americans Could Lose ACA Subsidies
    July 21, 2014
    Image
    IVF: The Three Biggest Myths
    March 22, 2013
    Latest News
    When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
    June 20, 2025
    Preventing Contamination In Healthcare Facilities Starts With Hygiene
    June 15, 2025
    Strengthening Healthcare Systems Through Clinical and Administrative Career Development
    June 13, 2025
    Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
    May 18, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Capitalize on Better Clinical Trial Design with Improved Clinical Trial Recruitment
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Capitalize on Better Clinical Trial Design with Improved Clinical Trial Recruitment
Business

Capitalize on Better Clinical Trial Design with Improved Clinical Trial Recruitment

Dan Stempel
Last updated: September 23, 2014 8:00 am
Dan Stempel
Share
4 Min Read
Clinical Trial Marketing, Clinical Trial Recruitment, Clinical Trial Engagement
SHARE

An August 13 Forbes.com article by Henry I. Miller and S. Stanley Young asked whether designing better clinical trials would be helpful in lowering development costs and yielding more new pharmaceuticals.

An August 13 Forbes.com article by Henry I. Miller and S. Stanley Young asked whether designing better clinical trials would be helpful in lowering development costs and yielding more new pharmaceuticals. The authors urged designers of clinical trials to think outside the box to reduce the various diversity gaps in trial participants and moderate the costs of these studies.Clinical Trial Marketing, Clinical Trial Recruitment, Clinical Trial Engagement

If we accept the premise that it is possible to design a better clinical trial, then it must also be possible to improve clinical trial recruitment. Perhaps a little thinking outside the box will go a long way here, too. Miller and Young build from their theory that the development of a new medicine is generally focused on its ultimate marketing to a broad range of people, so why not start by recruiting from a broad range of people as well?

Citing differences in the ways men and women, as well as different ethnic and age groups, respond to certain medications, the authors state that it is difficult to manage statistically significant quantities of every possible population. They look at ideas like an “adaptive design clinical study” or “large, simple, randomized trials” as possible solutions. For trials which do require large numbers of participants, they suggest reducing costs through self-reporting of data over the Internet instead of during expensive in-person visits.

More Read

Image
Beyond the Buzz: A Three-Stage Approach to Handling a Healthcare Social Media Crisis
Health Business TV: Concierge Medicine, Provider Engagement, and HIPAA
For Hospitals, More “Likes” = Lower Mortality?
“Google Calico” and Modern Healthcare: Can Google Make Us Live Forever?
Collaboration: Emerging From Below

No matter what ways are developed to improve the design of clinical trials, they all still require effective recruitment strategies. Some “out of the box” thoughts here might include:

  • Move beyond the current investigators’ practices: Relying on existing patient volume could be slowing your recruitment efforts when there are far more proactive approaches available. Digital marketing can add an effective recruiting component without significantly increasing costs.
  • Increase the speed of patient enrollment: More patients are searching online for medical information. Search engine optimization strategies build on this interest to increase awareness of trial availability directly to a targeted group that is most likely to be able to participate. Increasing the speed of patient acquisition reduces the time needed for a trial to reach “Fully Enrolled” status, and allows the trial to begin faster.
  • Cast a wider net: Although Google Adwords and SEO strategies for Google, Yahoo, and MSN are effective, it is also necessary to go beyond search engines to contextual networks, display networks, or health and wellness networks to attract potential participants. Outbound communication efforts through social advertising, e-mail, and directories can significantly expand the potential reach.
  • Online screening: Instead of investing in live investigator screenings, create a conversion-optimized website that allows prospects to self-qualify. This saves time for everyone, and allows investigators to focus on treatment and data collection.

Any strategy must remain in compliance with all regulatory requirements, but the benefits of thinking outside the box can far outweigh those efforts by speeding enrollment and cutting costs. Improved clinical trial recruitment is the key to success for today’s improved clinical trial designs.

 

 

Hospital Marketing, Digital Marketing, Healthcare Marketing

TAGGED:clinical trial recruitment
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

recovering from injury
Rebuilding After Injury: Path to Physical and Emotional Recovery
News
June 22, 2025
scientist using microscope
When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
Global Healthcare
June 18, 2025
How Therapy Can Improve Your Mental Health and Daily Life
How Therapy Can Improve Your Mental Health and Daily Life
Mental Health
June 18, 2025
healthcare facilities
Preventing Contamination In Healthcare Facilities Starts With Hygiene
Global Healthcare Infographics
June 15, 2025

You Might also Like

Business

Cynical Thoughts about Medical Insurance

December 31, 2012
managed care organization
BusinessHospital Administration

Managed Care Organizations and Data Based Management

July 6, 2014

Thousands of Nurses To Strike on Thursday In California

September 21, 2011
thought leadership
BusinessHospital Administration

Thought Leader Qualities Every Doctor Needs to Use

December 12, 2014
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?