The modern pharmaceutical industry, now accounting for annual sales of over one trillion dollars, started from humble roots in the late 19th and early 20th century. Companies…
1. Reputation The products made by the pharmaceutical industry have saved millions and millions of lives and transformed length and quality of life all over the world.…
As a father of two small children I am familiar with the value of a good story. Every night sees a ritual take place that is repeated…
Anyone who reads my column on a regular basis will know my views on patient-centricity within the pharmaceutical (and broader life sciences) industry. The significant volume of…
It’s that time of year for many people to head off for a festive break before seeing out the year. It’s a time for reflection – on…
As someone spending a lot of time working with clients on both digital communication and patient engagement, there are often remarkable parallels between the two. Of course,…
I was recently invited to take part in panel discussion on the value of networking and how to do it effectively. It’s not something I consider myself…
I’ve always found pitching for projects with pharmaceutical companies fascinating – it reveals an enormous amount about the way in which people working inside these organisations think.…
It’s a proposition that was very firmly put to me recently in chatting to someone of a generation that far preceded the Internet and social media; someone…
We all know that the healthcare ecosystem is a highly fragmented space, encompassing all manner of different stakeholders, commercial and non-commercial, including healthcare providers (doctors, nurses etc.),…
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