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30 posts

Paul Tunnah

About author
Articles
Medical InnovationsSocial MediaTechnology

Welcome to the age of the patientpreneur

By Paul Tunnah
November 2, 2016
2 Mins read
Medical EducationSocial Media

5 reasons why patient engagement is critical for pharma

By Paul Tunnah
July 5, 2016
2 Mins read
1. Reputation The products made by the pharmaceutical industry have saved millions and millions of lives and transformed length and quality of…
Medical EducationSocial Media

A story about the pharmaceutical industry, doctors and patients

By Paul Tunnah
April 18, 2016
3 Mins read
As a father of two small children I am familiar with the value of a good story. Every night sees a ritual…
Social Media

Why patients are the new rockstars in pharma

By Paul Tunnah
February 16, 2016
3 Mins read
Anyone who reads my column on a regular basis will know my views on patient-centricity within the pharmaceutical (and broader life sciences)…
DiagnosticseHealthGlobal HealthcareHealth ReformTechnology

Time for some healthcare New Year’s resolutions

By Paul Tunnah
December 17, 2015
3 Mins read
It’s that time of year for many people to head off for a festive break before seeing out the year. It’s a…
Medical EducationSocial Media

Who is responsible for patient engagement within pharma?

By Paul Tunnah
November 10, 2015
3 Mins read
As someone spending a lot of time working with clients on both digital communication and patient engagement, there are often remarkable parallels…
Social Media

The difference between doctors, patients and campaigns

By Paul Tunnah
October 12, 2015
3 Mins read
I was recently invited to take part in panel discussion on the value of networking and how to do it effectively. It’s…
Social Media

On digital engagement and icebergs

By Paul Tunnah
August 20, 2015
3 Mins read
I’ve always found pitching for projects with pharmaceutical companies fascinating – it reveals an enormous amount about the way in which people…
Social Media

Social Media Is Bad for Relationships

By Paul Tunnah
July 10, 2015
3 Mins read
It’s a proposition that was very firmly put to me recently in chatting to someone of a generation that far preceded the…
Health ReformSocial MediaTechnology

Effective Healthcare Requires a Social Approach

By Paul Tunnah
June 15, 2015
2 Mins read
We all know that the healthcare ecosystem is a highly fragmented space, encompassing all manner of different stakeholders, commercial and non-commercial, including…
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