Welcome to the age of the patientpreneur
Medical Innovations
677 views
Medical Innovations
677 views

Welcome to the age of the patientpreneur

Paul Tunnah - November 2, 2016

The modern pharmaceutical industry, now accounting for annual sales of over one trillion dollars, started from humble roots in the late 19th and early 20th century. Companies…

Medical Education
267 views

5 reasons why patient engagement is critical for pharma

Paul Tunnah - July 5, 2016

1. Reputation The products made by the pharmaceutical industry have saved millions and millions of lives and transformed length and quality of life all over the world.…

Medical Education
284 views

A story about the pharmaceutical industry, doctors and patients

Paul Tunnah - April 18, 2016

As a father of two small children I am familiar with the value of a good story. Every night sees a ritual take place that is repeated…

Social Media
372 views

Why patients are the new rockstars in pharma

Paul Tunnah - February 16, 2016

Anyone who reads my column on a regular basis will know my views on patient-centricity within the pharmaceutical (and broader life sciences) industry. The significant volume of…

Diagnostics
380 views

Time for some healthcare New Year’s resolutions

Paul Tunnah - December 17, 2015

It’s that time of year for many people to head off for a festive break before seeing out the year. It’s a time for reflection – on…

Medical Education
284 views

Who is responsible for patient engagement within pharma?

Paul Tunnah - November 10, 2015

As someone spending a lot of time working with clients on both digital communication and patient engagement, there are often remarkable parallels between the two. Of course,…

Social Media
247 views

The difference between doctors, patients and campaigns

Paul Tunnah - October 12, 2015

I was recently invited to take part in panel discussion on the value of networking and how to do it effectively. It’s not something I consider myself…

On digital engagement and icebergs
Social Media
293 views
Social Media
293 views

On digital engagement and icebergs

Paul Tunnah - August 20, 2015

I’ve always found pitching for projects with pharmaceutical companies fascinating – it reveals an enormous amount about the way in which people working inside these organisations think.…

Social Media
339 views

Social Media Is Bad for Relationships

Paul Tunnah - July 10, 2015

It’s a proposition that was very firmly put to me recently in chatting to someone of a generation that far preceded the Internet and social media; someone…

Health Reform
382 views

Effective Healthcare Requires a Social Approach

Paul Tunnah - June 15, 2015

We all know that the healthcare ecosystem is a highly fragmented space, encompassing all manner of different stakeholders, commercial and non-commercial, including healthcare providers (doctors, nurses etc.),…