Welcome to the age of the patientpreneur
The modern pharmaceutical industry, now accounting for annual sales of over one trillion dollars,
5 reasons why patient engagement is critical
1. Reputation The products made by the pharmaceutical industry have saved millions and millions
A story about the pharmaceutical industry, doctors
As a father of two small children I am familiar with the value of
Why patients are the new rockstars in
Anyone who reads my column on a regular basis will know my views on
Time for some healthcare New Year’s resolutions
It’s that time of year for many people to head off for a festive
Who is responsible for patient engagement within
As someone spending a lot of time working with clients on both digital communication
The difference between doctors, patients and campaigns
I was recently invited to take part in panel discussion on the value of
On digital engagement and icebergs
I’ve always found pitching for projects with pharmaceutical companies fascinating – it reveals an
Social Media Is Bad for Relationships
It’s a proposition that was very firmly put to me recently in chatting to
Effective Healthcare Requires a Social Approach
We all know that the healthcare ecosystem is a highly fragmented space, encompassing all