Paul Tunnah

30 Articles

Democracy Comes to Healthcare

We’ve just had a General Election in the UK, leading to some…

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Pharma Is from Mars, Patients Are from Venus

As the pharmaceutical industry faces increasing pressure to be more patient-centric, ensuring…

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Is Social Media Worth the Risk for Pharma?

It’s a question that comes up all the time in my discussions…

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The Interview: Some Lessons for Healthcare PR

It’s that time of year where I should be writing about my…

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What Healthcare Can Learn from the G20 Summit

The news over the last week has been dominated by the G20…

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Is Facebook the Next Big Thing in Healthcare?

Unless you’ve been hiding under a rock during the last week or…

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When Is Social Media Anti-Social?

Social media is all about sharing, right? Sharing ideas, information, pictures, jokes,…

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What’s Google Doing with Healthcare Blogs?

Last month I wrote about the rising importance of Patient Opinion Leaders…

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pharmaphorum: Patient Opinion Leaders Are the New Healthcare Influencers

While the notion of online influence, with accompanying tools such as Klout,…

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