Democracy Comes to Healthcare
We’ve just had a General Election in the UK, leading to some people being
Pharma Is from Mars, Patients Are from
As the pharmaceutical industry faces increasing pressure to be more patient-centric, ensuring sufficient focus
Is Social Media Worth the Risk for
It’s a question that comes up all the time in my discussions with senior
Big Data, Small Insights and Incalculable Benefits
Towards the end of 2015, I was very flattered to be invited to provide
The Interview: Some Lessons for Healthcare PR
It’s that time of year where I should be writing about my highlights for
What Healthcare Can Learn from the G20
The news over the last week has been dominated by the G20 summit taking
Is Facebook the Next Big Thing in
Unless you’ve been hiding under a rock during the last week or so, the
When Is Social Media Anti-Social?
Social media is all about sharing, right? Sharing ideas, information, pictures, jokes, gossip and,
What’s Google Doing with Healthcare Blogs?
Last month I wrote about the rising importance of Patient Opinion Leaders (POLs) and
pharmaphorum: Patient Opinion Leaders Are the New
While the notion of online influence, with accompanying tools such as Klout, may be