Pharma Is from Mars, Patients Are from Venus
As the pharmaceutical industry faces increasing pressure to be more patient-centric, ensuring…
Is Social Media Worth the Risk for Pharma?
It’s a question that comes up all the time in my discussions…
Big Data, Small Insights and Incalculable Benefits for Patients
Towards the end of 2015, I was very flattered to be invited…
The Interview: Some Lessons for Healthcare PR
It’s that time of year where I should be writing about my…
What Healthcare Can Learn from the G20 Summit
The news over the last week has been dominated by the G20…
Is Facebook the Next Big Thing in Healthcare?
Unless you’ve been hiding under a rock during the last week or…
When Is Social Media Anti-Social?
Social media is all about sharing, right? Sharing ideas, information, pictures, jokes,…
What’s Google Doing with Healthcare Blogs?
Last month I wrote about the rising importance of Patient Opinion Leaders…
pharmaphorum: Patient Opinion Leaders Are the New Healthcare Influencers
While the notion of online influence, with accompanying tools such as Klout,…