As the pharmaceutical industry faces increasing pressure to be more patient-centric, ensuring sufficient focus on the ultimate end consumer for medicines is…
It’s a question that comes up all the time in my discussions with senior industry executives – is social media actually worth…
Towards the end of 2015, I was very flattered to be invited to provide some commentary for an upcoming publication on big…
It’s that time of year where I should be writing about my highlights for healthcare in 2014, but I’m not going to,…
The news over the last week has been dominated by the G20 summit taking place in Australia, as the world’s leaders gather…
Unless you’ve been hiding under a rock during the last week or so, the news about Facebook and healthcare has probably not…
Social media is all about sharing, right? Sharing ideas, information, pictures, jokes, gossip and, of course – questions – based on the…
Last month I wrote about the rising importance of Patient Opinion Leaders (POLs) and their capacity to influence healthcare through the new…
While the notion of online influence, with accompanying tools such as Klout, may be a new concept within the digital world, finding…