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30 posts

Paul Tunnah

About author
Articles
BusinessPublic HealthSocial Media

Democracy Comes to Healthcare

By Paul Tunnah
May 12, 2015
3 Mins read
Medical EducationSocial MediaWellness

Pharma Is from Mars, Patients Are from Venus

By Paul Tunnah
April 2, 2015
3 Mins read
As the pharmaceutical industry faces increasing pressure to be more patient-centric, ensuring sufficient focus on the ultimate end consumer for medicines is…
BusinessPolicy & LawSocial Media

Is Social Media Worth the Risk for Pharma?

By Paul Tunnah
March 2, 2015
3 Mins read
It’s a question that comes up all the time in my discussions with senior industry executives – is social media actually worth…
Medical InnovationsRemote DiagnosticsSocial Media

Big Data, Small Insights and Incalculable Benefits for Patients

By Paul Tunnah
January 27, 2015
2 Mins read
Towards the end of 2015, I was very flattered to be invited to provide some commentary for an upcoming publication on big…
BusinessMedical EducationNewsPolicy & LawSocial Media

The Interview: Some Lessons for Healthcare PR

By Paul Tunnah
December 29, 2014
3 Mins read
It’s that time of year where I should be writing about my highlights for healthcare in 2014, but I’m not going to,…
Global HealthcareSocial Media

What Healthcare Can Learn from the G20 Summit

By Paul Tunnah
November 18, 2014
3 Mins read
The news over the last week has been dominated by the G20 summit taking place in Australia, as the world’s leaders gather…
BusinessMobile HealthSocial Media

Is Facebook the Next Big Thing in Healthcare?

By Paul Tunnah
October 8, 2014
2 Mins read
Unless you’ve been hiding under a rock during the last week or so, the news about Facebook and healthcare has probably not…
Social Media

When Is Social Media Anti-Social?

By Paul Tunnah
September 3, 2014
3 Mins read
Social media is all about sharing, right? Sharing ideas, information, pictures, jokes, gossip and, of course – questions – based on the…
eHealthNewsSocial Media

What's Google Doing with Healthcare Blogs?

By Paul Tunnah
July 23, 2014
3 Mins read
Last month I wrote about the rising importance of Patient Opinion Leaders (POLs) and their capacity to influence healthcare through the new…
BusinessSocial MediaWellness

pharmaphorum: Patient Opinion Leaders Are the New Healthcare Influencers

By Paul Tunnah
June 18, 2014
2 Mins read
While the notion of online influence, with accompanying tools such as Klout, may be a new concept within the digital world, finding…
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