Like many, I was intrigued when LinkedIn first launched its ‘influencer’ blogging programme, back in late 2012. Like many, I was intrigued…
I have written previously about how powerful I think Twitter is as a channel for a regulated industry like pharmaceuticals. I have…
Within the pharma industry, and indeed all other industries, there is an abundance of talk about how social media should or could…
An interview I did recently for an organisation conducting some research into the future of social media use by the pharmaceutical industry…
In the very noisy world of social media, where Facebook and LinkedIn are slugging it out in the marketing ring to get…
Attending the second annual Research and Hope Awards, run by the Pharmaceutical Research and Manufacturers of America (PhRMA) in Washington DC, Paul…
It is the perennial question that bounces around those of us who work in the pharmaceutical industry. Can an industry as heavily…
Since becoming a father last year, I’ve started to take more of an interest in LEGO®. My son is still a little…
Editor’s note: Paul Tunnah is CEO and Founder of Pharmaphorum As we proceed into 2013, there is a cautious air of optimism…