Healthcare Consumerism: Marketing’s New Imperative
eHealth
534 views
eHealth
534 views

Healthcare Consumerism: Marketing’s New Imperative

Stewart Gandolf - July 7, 2016

The concept of consumerism in healthcare delivery is a page from the retail world. Although it predates the Affordable Care Act—a major driver in consumerism—it’s a trend…

Guess the Weakest Link in Physician Marketing
Business
503 views
Business
503 views

Guess the Weakest Link in Physician Marketing

Stewart Gandolf - June 27, 2016

What happens when your carefully crafted healthcare marketing plan causes your phone to ring? Prospective patients are calling your office. I can hear the phone ringing now.…

Facebook for Doctors: Medical Practice Marketing Benefits
Social Media
392 views
Social Media
392 views

Facebook for Doctors: Medical Practice Marketing Benefits

Stewart Gandolf - June 17, 2016

There’s something addictive about Facebook. At least some people I know will dip into the social stream several times a day. Not everyone, of course, but with…

5 Plastic Surgery Marketing Tactics to Boost New Patient Response
Social Media
385 views
Social Media
385 views

5 Plastic Surgery Marketing Tactics to Boost New Patient Response

Stewart Gandolf - June 7, 2016

Competition among plastic surgery practices has always been tough. But the scale has reset to an even higher marker—from “tough” to “really intense”—as individual providers and medical…

Medical Marketing to Millennials: Convenience is the New Currency
Social Media
502 views
Social Media
502 views

Medical Marketing to Millennials: Convenience is the New Currency

Stewart Gandolf - June 2, 2016

Is the Millennial Generation—AKA Millennials—a lazy bunch? Or has the pervasive availability of technology in society shaped an expectation of instant gratification? Or is convenience a byproduct…

Policy & Law
474 views

Two Quick Lessons to Improve Doctor-Patient Communications

Stewart Gandolf - May 15, 2016

Face-to-face with patients, doctors are expected to do more and communicate better within the same or less time with the patient. It’s the “catch-22” of healthcare’s patient-centered,…

Mobile Health
588 views

Now Playing on the Digital Small Screen: Healthcare Marketing

Stewart Gandolf - May 10, 2016

I don’t remember exactly when the first flat screen television appeared in a retail store. It’s been a while, but at least some of our readers will…

Business
521 views

4 Tips to Growing Your Physician Network and Referral Pipeline

Stewart Gandolf - May 6, 2016

Not long ago, we were talking with the lead physician of a multispecialty medical practice. She was losing sleep because the once-dependable physician referral pipeline had become…

eHealth
598 views

Physician Reviews and the Essence of Consumer Healthcare Marketing

Stewart Gandolf - May 4, 2016

[Series Installment] Once upon a time—as all fanciful tales begin—us good common folk of the kingdom never thought to question the reputation or chivalry of noblemen or…

Business
473 views

Physician Marketing Battles You’ll Never Win (and What to Do Instead)

Stewart Gandolf - April 27, 2016

Many doctors and medical practice executives have their marketing brains on overdrive. They’re looking for new, better, improved and/or more efficient ways to attract new patients and…