Stewart Gandolf

165 Articles

Healthcare Consumerism: Marketing’s New Imperative

The concept of consumerism in healthcare delivery is a page from the…

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Guess the Weakest Link in Physician Marketing

What happens when your carefully crafted healthcare marketing plan causes your phone…

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Facebook for Doctors: Medical Practice Marketing Benefits

There’s something addictive about Facebook. At least some people I know will…

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5 Plastic Surgery Marketing Tactics to Boost New Patient Response

Competition among plastic surgery practices has always been tough. But the scale…

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Medical Marketing to Millennials: Convenience is the New Currency

Is the Millennial Generation—AKA Millennials—a lazy bunch? Or has the pervasive availability…

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Two Quick Lessons to Improve Doctor-Patient Communications

Face-to-face with patients, doctors are expected to do more and communicate better…

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Now Playing on the Digital Small Screen: Healthcare Marketing

I don’t remember exactly when the first flat screen television appeared in…

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4 Tips to Growing Your Physician Network and Referral Pipeline

Not long ago, we were talking with the lead physician of a…

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Physician Reviews and the Essence of Consumer Healthcare Marketing

Once upon a time—as all fanciful tales begin—us good common folk of…

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Physician Marketing Battles You’ll Never Win (and What to Do Instead)

Many doctors and medical practice executives have their marketing brains on overdrive.…

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