Patient Experience: Why You Can’t Mandate Patient-Centeredness
Hospital Administration
535 views
Hospital Administration
535 views

Patient Experience: Why You Can’t Mandate Patient-Centeredness

Stewart Gandolf - September 19, 2016

I was reading some of the writings of Dr. Lucian Leape, the father of the patient safety movement. Twenty-two years ago, Dr. Leape warned us that the…

How Hospital Marketing is Thinking Beyond the Ivory Tower
Business
561 views
Business
561 views

How Hospital Marketing is Thinking Beyond the Ivory Tower

Stewart Gandolf - September 14, 2016

In the 500-plus years since the Middle Ages, hospital marketing has only recently changed its perspective and community relationship. Back in the day—when nobility wanted to build…

Marketing Automation, Oh My! Lessons from a Leading Health System
Business
616 views
Business
616 views

Marketing Automation, Oh My! Lessons from a Leading Health System

Stewart Gandolf - September 14, 2016

[SHSMD16 Speaker Podcast Series] Stewart Gandolf, CEO of Healthcare Success, talks with Tanya Andreadis, Associate Chief Marketing Officer and Robin Ward, Director of Customer Engagement & Marketing…

The Importance of Physician Engagement in Value-Based Initiatives
Hospital Administration
693 views
Hospital Administration
693 views

The Importance of Physician Engagement in Value-Based Initiatives

Stewart Gandolf - September 8, 2016

[SHSMD16 Speaker Podcast Series] Stewart Gandolf, CEO of Healthcare Success talks with Dr. Jeff Cole, Vice President of Ancillary Services at Athens Regional Health System about Dr.…

Social Video Moves that Healthcare Marketing Shouldn’t Miss
Social Media
719 views
Social Media
719 views

Social Video Moves that Healthcare Marketing Shouldn’t Miss

Stewart Gandolf - August 25, 2016

In healthcare marketing, video for social media has got to be one of the fastest moving and important trends. Don’t miss these recent upgrade moves by three…

4 Physician Referral-Building Mistakes That Spoil Your Reputation
Business
459 views
Business
459 views

4 Physician Referral-Building Mistakes That Spoil Your Reputation

Stewart Gandolf - August 11, 2016

The business of physician referrals—that stream of new cases and revenue—depends on maintaining a solid relationship with colleagues. Doctor-to-doctor patient referrals rely on a trust and confidence…

6 Best Practice Traits You Want in a Healthcare Advertising Agency
Social Media
821 views
Social Media
821 views

6 Best Practice Traits You Want in a Healthcare Advertising Agency

Stewart Gandolf - August 6, 2016

From a five-mile-high perspective, there are two kinds of relationships between a client and a healthcare advertising agency. Let’s label the first type a “vendor” relationship. In…

Will Technology Eliminate Doctors in the Future?
Medical Innovations
1208 views
Medical Innovations
1208 views

Will Technology Eliminate Doctors in the Future?

Stewart Gandolf - July 30, 2016

If you’re a doctor—or plan a medical or healthcare marketing career—you can take a seat. There is (or will be) an app for that. If the futurologists…

Business
699 views

Digital Marketing Is Becoming The New Wave of Healthcare Marketing

Stewart Gandolf - July 25, 2016

What exactly is “digital healthcare marketing?” Does it mean that your dentist is on Facebook by posting before and after snapshots in an online Smile Gallery? Will…

Using Vine to Juice Up Your Hospital or Medical Marketing
Social Media
543 views
Social Media
543 views

Using Vine to Juice Up Your Hospital or Medical Marketing

Stewart Gandolf - July 18, 2016

You know Vine. It’s the micro-video-sharing service that hospitals and medical marketing folks can use for visual spice in social networks including Twitter and Facebook. When Vine…