By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    headphones can create health problems
    The Harmful Health Effects of Using Headphones
    September 24, 2021
    Headache causes
    4 Causes Of Headache You Probably Didn’t Know About
    December 28, 2021
    follow these steps to recover from your injury
    What Steps Should You Take to Recover More Quickly from an Injury?
    April 12, 2022
    Latest News
    Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
    May 16, 2025
    Learn how to Renew your Medical Card in West Virginia
    May 16, 2025
    Choosing the Right Supplement Manufacturer for Your Brand
    May 1, 2025
    Engineering Temporary Hospitals for Extreme Weather
    April 24, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Do You Know What’s in Your Pain Pill?
    May 11, 2011
    Depression and Diabetes Linked
    June 23, 2011
    Positive Health and the Heart
    July 28, 2011
    Latest News
    Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
    May 18, 2025
    The Critical Role of Healthcare in Personal Injury Recovery: A Comprehensive Guide for Victims
    May 14, 2025
    The Backbone of Successful Trials: Clinical Data Management
    April 28, 2025
    Advancing Your Healthcare Career through Education and Specialization
    April 16, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Avoid These Top Three Mistakes in Clinical Trial Marketing
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Technology > Medical Devices > Avoid These Top Three Mistakes in Clinical Trial Marketing
BusinesseHealthMedical DevicesSocial Media

Avoid These Top Three Mistakes in Clinical Trial Marketing

Dan Stempel
Last updated: May 19, 2014 8:00 am
Dan Stempel
Share
4 Min Read
Clinical Trial Recruitment
SHARE

Clinical trial marketing is a very important component in successfully bringing a new medical device or pharmaceutical product to market. Business revenue and reputation both ride on the marketer’s success in attracting a significant pool of eligible applicants and maintaining contact with participants throughout the course of the trial.

Clinical trial marketing is a very important component in successfully bringing a new medical device or pharmaceutical product to market. Business revenue and reputation both ride on the marketer’s success in attracting a significant pool of eligible applicants and maintaining contact with participants throughout the course of the trial. Additional audiences, such as doctors and pharmacists, may need to be brought into the communications loop so they will support the recruitment and continued participation of any patients under their care.Clinical Trial Recruitment

With so much riding on the success of these efforts, here are the top three mistakes to avoid in clinical trial marketing:

  1. Failure to develop a strategic online communication strategy: Consumers and prospective trial participants spend vast amounts of time with their digital devices. A clinical trial that does not have a well thought-out and implemented online communication strategy will reduce its likelihood of success because it is not reaching out to the largest audience available today. While it may seem uncomfortable to think in terms of search engine optimization (SEO) or pay-per-click (PPC) marketing, these are the very strategies which will help to increase awareness of, and participation in, clinical trials.
  2. Limited communications: Because of the proprietary information that may be involved, it can sometimes feel like information regarding a particular clinical trial is more closely guarded than military secrets. It is disseminated only on a “need to know” basis. This can harm the recruitment efforts and also diminish support from secondary and tertiary communication targets. Determine the key messages that can be publicized regarding what the trial is about, why it is important, and who will benefit. These should be included in all marketing and communication efforts to increase awareness and sustain interest. There should be a continual stream of communications to the participants to sustain their involvement, as well as to appropriate media, medical and pharmaceutical interests.
  3. Lack of a social media marketing strategy: Consumers and patients are becoming more involved with the companies and medical marketers that provide services to them. Consumers like to know that they can keep in touch, ask questions, and receive responses. This is where a social media marketing element can prove to be invaluable. Blogs throughout the course of the trial can serve to update all interested stakeholders. Enlisting the support of social media influencers in the target space can help increase recruitment and validate the trial’s efficacy. Use of social media to accept and respond to questions will demonstrate openness and sustain engagement with trial participants.

With so much at stake, there are many levels to success in today’s clinical trials. The science and the product or drug under consideration must be of the highest quality, the trial parameters must be beyond reproach, and the clinical trial marketing strategy must be flawlessly planned and executed. Once the trial has proved the efficacy of the particular item under study, a whole new marketing strategy will be necessary to bring it to market.

More Read

Reconstructive Surgery Is Increasingly Aesthetic
Urinalysis Via Mobile App
Analyze Your Workflow Before Selecting a HIPAA Hosting Provider
Articles about Disclosure in Online Communities
Global Size and Growth of Spine Surgery Market Segments
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

Clinical Expertise
Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
Health care
May 18, 2025
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Health
May 15, 2025
Learn how to Renew your Medical Card in West Virginia
Learn how to Renew your Medical Card in West Virginia
Health
May 15, 2025
Dr. Klaus Rentrop Shares Acute Myocardial Infarction heart treatment
Dr. Klaus Rentrop Shares Acute Myocardial Infarction
Cardiology
May 13, 2025

You Might also Like

Year in Review 2013: Sales

December 31, 2013
eHealthTechnology

5 Examples of How Big Data Analytics in Healthcare Saves Lives

February 7, 2018
DiagnosticsHospital AdministrationWellness

Most Medical Decisions Are Not Risk-Free

June 2, 2015
cholera
BusinessFinanceGlobal HealthcareMedical DevicesMedical InnovationsTechnologyWellness

New IV Bag Designed for Relief Workers Can Sterilize Water

November 17, 2013
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?