Liking, Following, Linking, Tagging, Stumbling: Social Media is Changing the Nature of Health-Related Interactions
Earlier this year I was invited by the eHealth Initiative to participate in a focus group for PwC Health Research Institute's newly released report entitled, “Social media likes healthcare: From marketing…
5 Ways to Leverage SSO (Single Sign On) Technology to Drive Meaningful Use
Last year, the Ponemon Institute, a research firm that advises organizations on data security and privacy, released a report revealing that each hospital loses an average $2 million a…
A Great Idea from Carly Fiorina
The problem:Unlike private insurance, it built a system requiring monthly updates of each of its 50 million recipients’ eligibility, including filled-out and faxed-in monthly reports, income receipts, etc. The problem:Unlike…
Harnessing Technology to Make Better Decisions at MGH
By Scott HarrisHealth IT holds plenty of promise for improving outcomes and quality. But as new data illustrate, it is not an end in itself. Electronic records systems can be…
Understanding Patient Advocates and Patient Navigators
By Linda AdlerLinda Adler, Founder and CEO of Pathfinders Medical By Linda AdlerLinda Adler, Founder and CEO of Pathfinders MedicalA serious medical diagnosis has never been easy. It’s often terrifying,…
Debt Does Not Drive Specialty Choice
Whenever the adequacy of the future primary care workforce is discussed, invariably someone links the declining numbers of medical students entering primary care to student debt. We see this…
Government Poised To Provide A Huge Boost To Healthtech Startups
Attribution: All of this article is attributed to Attribution: All of this article is attributed to Dave Chase is the CEO and Co-founder of Avado, a Patient Relationship Management platform that…
Medical Practice Branding and Website Imagery
The Importance of Images in Internet Marketing A strong online brand offers a medical practice short-term and long-term value. If people are interested in making an appointment when they first visit…
Social Media in Healthcare—Where is it Leading Us?
The following selection is from the blog “Occupy Healthcare” The following selection is from the blog “Occupy Healthcare”Do you remember when people had a family doctor that made house calls.…
Does the Healthcare Industry Need to Revisit ‘Marketing 101’?
Healthcare practitioners and technology developers alike are experiencing new pressures to either reduce delivery costs or to consider cost-effectiveness when developing new products. As an illustration of this new pressure,…
