Expertise and Exposure: Tips for Successfully Marketing a Medical Practice
Effectively marketing your medical practice will necessitate incorporating various strategies in order to do the best possible job of getting the word out about your practice. Look to the best…
Google’s Ad Platforms Are Getting a Facelift – Here’s What Medical Marketers Need to Know
Google announced their latest round of AdWords updates at the recent Google Performance Summit. The biggest takeaway? Mobile is stepping squarely into the spotlight. At last week’s Google Performance Summit…
How You Can Build Your Healthcare Practice & Dominate In Your Local Market
If you operate a small healthcare facility, the question has probably crossed your mind: How can I ever compare to a ? For many, it’s a difficult question to answer.…
Medical Marketing to Millennials: Convenience is the New Currency
Is the Millennial Generation—AKA Millennials—a lazy bunch? Or has the pervasive availability of technology in society shaped an expectation of instant gratification? Or is convenience a byproduct of working families…
How a Mobile Website Can Help Your Practice Get Noticed Online
For growing business and attracting new patients, your practice needs a mobile website that is optimized for various mobile devices. The Internet is changing the dynamics of business, and healthcare…
Understanding the New Path to Treatment
As the traditional patient path to treatment evolves to include online health research, medical marketers must employ more sophisticated tactics to reach patients at moment they begin searching for treatment…
How to be Present Online for Your Healthcare Practice
Mindfulness and “being present” are popular catch-phrases. You probably see these terms and ideas come up a lot in both medical and lifestyle content. There’s definitely something to be said…
Debunking SEO Myths for Medical Websites
Search engine optimization, or SEO, can be a complicated term. There are hundreds of theories and myths about how best to rank in search engines, and while some may have…
Measuring Physician Quality – Bully or Just Plain Bull
Patients are amazing creatures. The current breed is hyperinformed on medical information and has an ever expanding reservoir of physician data to trove through. I’m not just referring to physician…
From Pilot to Policy: Lessons from e-Health Deployed at Scale
As mentioned in previous posts, the United4Health project was intended to test the deployment at scale of mobile health solutions and to integrate those telehealth services as part of the…
