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Policy & Law

2016 Phase Two HIPAA Audit Program Update

   The U.S. Department of Health & Human Services (HHS) Office for Civil Rights (OCR) announced the beginning of the 2016 Phase Two Health Insurance Portability and Accountability Act (HIPAA)…

philcsolomon
philcsolomon
April 30, 2016

2 Medical Entrepreneurs Taking Marketing by Storm

For decades, the medical market was a relatively steady place. Patients would visit their family doctors, with two or even three generations sometimes visiting the same physician over the course…

Dennis Hung
Dennis Hung
April 30, 2016
playing-cards
Health Reform

Comprehensive Primary Care Plus – Medicare Doubles Down

CMS, through its Centers for Medicare and Medicaid Innovation (CMMI), is rolling out a refined version of an innovation model that is just winding down its four-year run. CMS, through…

David Harlow
David Harlow
April 30, 2016

Educating Medical Professionals and Healing with Virtual Reality

Virtual reality garners frequent attention in news circles for its potential to reinvent the games industry. What is lesser known is that this technology has experimental applications far beyond entertainment.…

McColumns
McColumns
April 29, 2016

Facts and Figures vs. The “Frivolous Medical Malpractice” Narrative

10 years ago, medical malpractice took center stage in the U.S. political arena when John Edwards was announced as 2004 Democratic Presidential Candidate John Kerry’s running mate. Many doctors were…

andrewheikkila
andrewheikkila
April 29, 2016

California Supreme Court Rebuts Court Ruling On UR Physician Liability

Medical reviewers and workers’ compensation providers can breathe a sigh of relief – at least for now.Last week the California Supreme Court ruled to officially depublicize a lower court’s previous…

Josh Nelson Blogging
Josh Nelson Blogging
April 29, 2016
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eHealthSocial Media

Digital Analytics 101 for Healthcare Marketers: Facebook Ads

This post is part of our series, Digital Analytics 101 for Healthcare Marketers, where we provide short briefs on the What’s, Why’s, and How’s of digital strategy. In this article,…

Jonathan Catley
Jonathan Catley
April 29, 2016
© astrosystem - Fotolia.com
eHealthSocial Media

Blogging About Sensitive Topics

© astrosystem – Fotolia.com © astrosystem – Fotolia.com“I have always thought blogging is perfect for people running ‘sensitive’ businesses [such as family law and divorce], where someone may not want…

Linda Dessau
Linda Dessau
April 28, 2016

How to Open a New Urgent Care Center

According to the American Academy of Urgent Care Medicine (AACUM), the number of urgent care centers in this country has increased 14 percent to 9,300 centers since 2008. And the…

JackRoberts
JackRoberts
April 28, 2016
The ACA has put patients at the center of healthcare services. A patient-centric healthcare approach in this digital era means a revised definition of quality in the physician-patient relationship. When it comes to healthcare services, patients shell out a hefty amount from their pocket and want nothing less than the best. The services in healthcare are no longer limited to just cost as consumers now evaluate quality and experience in the same equation. Research highlights from the 2015 Healthcare Consumer Trends by National Research Corporation states that reputation in healthcare matters more to consumers when choosing a brand than any other industry, e.g. hospitality, retail, airline, etc. The new generation of quality measurements in healthcare require a different mind-set and a different 'toolbox' to handle the hurdles. It’s the need of the hour for healthcare providers and others across the healthcare value chain to adopt the patient-centric approach for surviving in the vast competitive ocean of healthcare services. Patient-centric care is an approach that develops through effective communication, empathy and a positive physician-patient relationship. The primary purpose is to improve patient care outcomes and satisfaction and to reduce patient symptoms and unnecessary costs. It’s a win-win situation for both physicians and patients. While healthcare providers are able to support their patients in becoming more compliant with treatment and management of their conditions/diseases, patients feel more satisfied with the care that they are receiving. PwC’s Health Research Institute’s annual report 2016 states that health systems should keep an eye on the consumer experience as they expand and extend. More partnerships and more caregivers could mean confusion for patients and poor customer experiences. To differentiate their practice among competitors, patient satisfaction can be used as a competitive distinguishing factor. Although patient satisfaction cannot really provide tangible benefits, but an experience that exceeds patient expectations for what a practice/hospital can provide is very important as it creates loyal patients who return for future health needs and refer their family and friends. Happy and satisfied patients are a secret marketing weapon for healthcare providers, whether they are physicians, dentists, physiotherapists or hospitals. Your patients are the new-age digital health decision-makers. In this era of Internet and social media, they now have multichannel access to information related to health. Needless to mention, they have gained new power to make their decisions; whether it’s choosing a healthcare provider or referring a physician to family and friends. By converting your satisfied patients to be your brand advocates, you can capitalize and use their voice as an effective marketing strategy to reach out to many other potential patients. To strive and thrive, in the U.S. many healthcare organizations are applying patient-centric approaches to healthcare. It’s all about what matters to patients, so it makes a lot of sense for the healthcare industry to place patients' healthcare experience at the center of their policies and procedures. The best deliverables are a combination of great communication for a positive physician-patient relationship, disciplined measurement and analysis of patient feedback and commitment to technology innovation – the formula for improving patient engagement and care.
BusinessHealth ReformWellness

The Link Between Patient Satisfaction and Long-Lasting Relationships

The ACA has put patients at the center of healthcare services. A patient-centric healthcare approach in this digital era means a revised definition of quality in the physician-patient relationship. The…

practicebuilders1
practicebuilders1
April 28, 2016
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