By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Cause Marketing: Autism Awareness Month
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Policy & Law > Public Health > Cause Marketing: Autism Awareness Month
Public Health

Cause Marketing: Autism Awareness Month

waxcom
waxcom
Share
3 Min Read
SHARE

April is Autism Awareness Month, and it’s a prime opportunity for healthcare providers and facilities to shed light on this condition that affects 1 in 68 children. A successful “cause marketing” campaign can increase awareness of Autism Spectrum Disorder (ASD) and bring about positive change in the community and beyond.

April is Autism Awareness Month, and it’s a prime opportunity for healthcare providers and facilities to shed light on this condition that affects 1 in 68 children. A successful “cause marketing” campaign can increase awareness of Autism Spectrum Disorder (ASD) and bring about positive change in the community and beyond.

Cause MarketingWhether you’re developing a campaign for autism or another cause, there are some things that every marketer should keep in mind.

Know Your Audience

More Read

medication adherence important
Medication Adherence: Taking Daily Steps for Healthier Outcomes
Smart Vending Machines Use Facial Recognition
How to Prepare for Your First Visit to a Psychologist
5 Ways Healthcare Providers Can Reduce Costly Hospital Readmissions
Changing Behavior to Conquer Obesity

Before anything else, make sure you’re reaching your target audience. Identifying who’s on the other end of your communications will help you better define the right channels as well as find organizations open to collaboration.

Perhaps your audience prefers a traditional direct mail approach. Perhaps they like email newsletters more. Maybe there’s a particular organization within the community that can maximize exposure. Market research will help determine the best course for your campaign.

Leverage the Power of Community

Communities – both offline and online – are powerful. Autism recently made headlines when a little boy with the condition invited his classmates to his birthday party and no one showed up.

The family made a Facebook post about the situation, which ended up going viral. Over a dozen kids ended up coming to the party along with local firefighters and police officers bearing gifts. A single post made a profound impact.

Facebook, Twitter, Instagram … these digital platforms and many more make it easier than ever for content to make waves. Look into different groups that revolve around your particular cause and engage.

Set Benchmarks for Your Campaign

In order to know if your campaign is successful, you need to have key performance indicators in place. This could be something as simple as a fundraising goal. More complex goals may include specific actions (e.g., filling out a survey) or tracking the number of visitors to a specific landing page.

Several analytics tools can help you measure performance. Google Analytics and native Facebook/Twitter dashboards can make tracking your audience’s actions a cinch. More advanced platforms like Cision and Sprout Social can monitor trends and improve your real-time marketing efforts.

TAGGED:autism
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

dental care
Importance of Good Dental Care for Health and Confidence
Dental health Specialties
October 2, 2025
AI in Healthcare
AI in Healthcare: Technology is Transforming the Global Landscape
Global Healthcare Policy & Law Technology
October 1, 2025
Choosing the Right Swimwear for Health and Safety
News
September 30, 2025
sports concussions
Concussion In Sports: How Common They Are And What You Need To Know
Infographics
September 28, 2025

You Might also Like

disruptive women logo
BusinessFinanceHospital AdministrationPublic Health

Culture Change Is Here: People Are Price-Shopping for Health Care

July 1, 2014
Preparing for an Accountable Care Organization (ACO) Conversion
BusinesseHealthFinanceHealth ReformPublic Health

Factors Influencing ACO Expansion

April 30, 2014
obamacare
Health ReformPolicy & LawPublic Health

Coming: A Two-Tiered Health Care System

May 31, 2013

Why I’m Not Having More Children

July 5, 2011
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?