By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Do Colors Influence Website Visits?
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Do Colors Influence Website Visits?
Business

Do Colors Influence Website Visits?

waxcom
waxcom
Share
3 Min Read
SHARE

Your website is the online hub of your hospital or healthcare facility. If the website is designed with easy to find and accurate information, you may have a good chance of getting a new patient. In contrast, if your website is difficult to navigate, hard to understand, poorly designed and not optimized for multiple devices you may lose out on some valuable new business.

Your website is the online hub of your hospital or healthcare facility. If the website is designed with easy to find and accurate information, you may have a good chance of getting a new patient. In contrast, if your website is difficult to navigate, hard to understand, poorly designed and not optimized for multiple devices you may lose out on some valuable new business.

health marketing websitesAnother factor that could influence your website traffic is the color palette. Color and marketing go hand-in-hand. In fact, color increases brand recognition by 80 percent and is directly linked to consumer confidence, according to many studies.

Choosing the perfect color palette is important in order to effectively communicate the message, strengthen the idea of your facility and to create brand awareness.

More Read

smart technology healthcare
Who’s Who of Health Care Join Forces for SMART Technology
How You Can Take Your Supplement Brand To The Next Level
Big Data Could Bring Your Credit Card History to Your Doctor
Custom Publishing: Take Control of Your Brand
2011 LTC Costs Met Life

Healthcare related websites should be positive. Your goal is to provide a service to help another person improve their quality of life. Here a few colors you may want to consider on your website (and other marketing material) that can help achieve that goal:

  • Using yellow on your site shows optimism and youthfulness. People are definitely looking for that when choosing a hospital.
  • Purple is a color that is often used to soothe people’s feelings. Getting health-related information can be stressful and confusing to a patient. The color purple can help lessen anxiety.
  • Blue represents trust and security. When you’re dealing with people’s lives, having a patient trust your facility can be a big challenge. By using blue, you are showing you are reliable.

Color is not the only influence on consumer behavior but it does play a big role. Buzz words and convenience also play a role in the decisions people make.

TAGGED:marketing
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

dental care
Importance of Good Dental Care for Health and Confidence
Dental health Specialties
October 2, 2025
AI in Healthcare
AI in Healthcare: Technology is Transforming the Global Landscape
Global Healthcare Policy & Law Technology
October 1, 2025
Choosing the Right Swimwear for Health and Safety
News
September 30, 2025
sports concussions
Concussion In Sports: How Common They Are And What You Need To Know
Infographics
September 28, 2025

You Might also Like

cash flow medical practice
BusinessFinance

An Easy Way to Improve the Cash Flow of a Medical Practice

July 13, 2014

Pushing, Pulling, Nudging and Tipping Healthcare Evidence into Practice: Highlights from ACRM

October 20, 2014

Mobile Asset Management in the Hospital

June 9, 2012

Hospital Robots Are on Their Way

March 16, 2012
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?