By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    An Expert’s Guide To Building and Improving Endurance
    June 30, 2022
    medical assistants
    What Do Medical Assistants Do On a Day to Day Basis?
    April 5, 2022
    superfoods to help with prostate health
    10 Healthy Foods That Can Help Protect Your Prostate
    August 29, 2022
    Latest News
    5 Steps to a Promising Career as a Healthcare Administrator
    August 3, 2025
    Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
    July 20, 2025
    How Probate Planning Shapes the Future of Your Estate and Family Care
    July 17, 2025
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    healthcare cost crisis
    What If the Health Care Cost Crisis Solves Itself?
    May 11, 2013
    Do You Need Life Insurance? What Does It Cover?
    December 23, 2022
    HIE metal plans
    The Four “Metal Plans” of Health Insurance Exchanges
    May 28, 2013
    Latest News
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
    How Health Choices and Legal Actions Intersect After an Injury
    July 17, 2025
    How communities and healthcare providers can address slip and fall injuries with legal awareness
    July 17, 2025
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Dr. Google, I’d Like You to Meet Google Insurance Co.
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Dr. Google, I’d Like You to Meet Google Insurance Co.
BusinessPolicy & Law

Dr. Google, I’d Like You to Meet Google Insurance Co.

Jeanne Pinder
Jeanne Pinder
Share
3 Min Read
2011 Google AdWords Income. Source: Wordstream
SHARE
2011 Google AdWords Income. Source: Wordstream

2011 Google AdWords Income. Source: Wordstream

2011 Google AdWords Income. Source: Wordstream

2011 Google AdWords Income. Source: Wordstream

Summary: Google Insurance Co.? It might be right around the corner. Google has been tinkering with insurance for a few years now, and its recent activities suggest more of the same. Google’s primary source of income, of course, is advertising, and a quick look at the company’s ad revenue gives a clear picture of business opportunities to come.

  


 

Google bought BeatThatQuote, the price comparison service for car insurance, in 2012. It bought Waze, the crowdsourced traffic app, in 2013. It is also, famously, making self-driving cars, which will certainly be using Waze data.

It acquired Nest, the home thermostat service, in 2014.

It’s not hard to see how car insurance would benefit from the first three activities, and how home insurance would benefit from the third.

Not long ago, Google launched Google Compare, an auto insurance pricing tool, in California. (It had been up and running in the United Kingdom since 2012.)

Will Google start writing insurance policies? Perhaps, some have speculated. Forrester Research also carried a piece with some interesting analysis, including the fact that Google Compare Auto Insurance Services Inc. is licensed to do business in more than half the states.

Put that together with the knowledge that insurance and finance are the biggest contributors to Google’s AdWords income, and you’ve got an interesting picture of the strategic plans of the world’s biggest search giant.

So what does this mean for health insurance?

eHealth insurance spent $20.6 million on Google advertising in 2011, the most recent year for which I could find statistics, according to Wordstream, the online ad service and agency. That included the most commonly used keyword, “self employed health insurance,” an incredibly expensive $43.39 per click.

That was well before the Affordable Care Act pumped millions of dollars into the insurance industry.

Now that health spending accounts for nearly 20 percent of the nation’s GDP, and about the same portion of an average family’s annual budget, it’s not hard to see the business opportunity.

Also, Dr. Google has recently started displaying health-related information along with search queries.

Of course, Google Health was one of the bigger flubs in Google’s recent history. But it may have been the wrong health play for Google, and if insurance is in the picture, why would Google stop at auto and home?

The question is probably better said this way: Not “will Google enter health insurance?” but “When will Google enter health insurance?”

So, Dr. Google: I’d like to introduce you to Google Insurance Co. It’s certain to be a happy relationship.

Most expensive Google keywords in 2011. Source: Wordstream (via Statista)

Most expensive Google keywords in 2011. Source: Wordstream (via Statista)

CLICK HERE FOR PRICES

 

TAGGED:GoogleHealthcareinsurance
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

technology in medical research
The Tools Helping Medical Researchers See the Full Picture
News Technology
August 3, 2025
5 Steps to a Promising Career as a Healthcare Administrator
5 Steps to a Promising Career as a Healthcare Administrator
Health
July 31, 2025
holistic dental
Holistic Dentist Services Are Natural and Safe
Dental health Specialties
July 28, 2025
botox certification
Help Improve People’s Skin Health Via Botox Certification
Skin Specialties
July 22, 2025

You Might also Like

Vouchercare for Cancer

June 6, 2011
Community Pharmacy Accreditation
BusinessFinanceHealth ReformPolicy & LawPublic Health

URAC Expands Pharmacy Accreditation Options: Community Pharmacy

May 17, 2014
Medical Education

Medical Wage: 4 Lucrative Healthcare Career Options

September 30, 2017

Tobacco Taxes: A Win-Win for the Asia Pacific Region

November 14, 2012
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?