By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    learn to recognize and treat yeast infections
    Most Commonly Asked Questions About Yeast Infections
    November 17, 2021
    Advanced lung cancer diagnosis systems used by doctors
    Advanced Lung Cancer Diagnosis Systems Used by Doctors
    March 6, 2022
    The Top Benefits of a Wearable Blood Pressure Monitor Watch
    The Top Benefits of a Wearable Blood Pressure Monitor Watch
    June 13, 2022
    Latest News
    7 Most Common Healthcare Accreditation Programs: Which Should You Use?
    August 20, 2025
    Hospital Pest Control and the Fight Against Superbugs
    August 20, 2025
    Hygiene Beyond The Clinic: Attention To Overlooked Non-Clinical Spaces
    August 13, 2025
    5 Steps to a Promising Career as a Healthcare Administrator
    August 3, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Life Expectancies and Lethal Injections
    May 6, 2015
    The Future of Healthcare and Big Pharma is in Big Data Analytics
    February 5, 2021
    Financial Assistance for Clinical Trials
    September 16, 2015
    Latest News
    How Social Security Disability Shapes Access to Care and Everyday Health
    August 22, 2025
    How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
    August 22, 2025
    How One Fall Can Lead to a Long Road of Medical Complications
    August 22, 2025
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Dr. Google, I’d Like You to Meet Google Insurance Co.
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Dr. Google, I’d Like You to Meet Google Insurance Co.
BusinessPolicy & Law

Dr. Google, I’d Like You to Meet Google Insurance Co.

Jeanne Pinder
Jeanne Pinder
Share
3 Min Read
2011 Google AdWords Income. Source: Wordstream
SHARE
2011 Google AdWords Income. Source: Wordstream

2011 Google AdWords Income. Source: Wordstream

2011 Google AdWords Income. Source: Wordstream

2011 Google AdWords Income. Source: Wordstream

Summary: Google Insurance Co.? It might be right around the corner. Google has been tinkering with insurance for a few years now, and its recent activities suggest more of the same. Google’s primary source of income, of course, is advertising, and a quick look at the company’s ad revenue gives a clear picture of business opportunities to come.

  


 

Google bought BeatThatQuote, the price comparison service for car insurance, in 2012. It bought Waze, the crowdsourced traffic app, in 2013. It is also, famously, making self-driving cars, which will certainly be using Waze data.

It acquired Nest, the home thermostat service, in 2014.

It’s not hard to see how car insurance would benefit from the first three activities, and how home insurance would benefit from the third.

Not long ago, Google launched Google Compare, an auto insurance pricing tool, in California. (It had been up and running in the United Kingdom since 2012.)

Will Google start writing insurance policies? Perhaps, some have speculated. Forrester Research also carried a piece with some interesting analysis, including the fact that Google Compare Auto Insurance Services Inc. is licensed to do business in more than half the states.

Put that together with the knowledge that insurance and finance are the biggest contributors to Google’s AdWords income, and you’ve got an interesting picture of the strategic plans of the world’s biggest search giant.

So what does this mean for health insurance?

eHealth insurance spent $20.6 million on Google advertising in 2011, the most recent year for which I could find statistics, according to Wordstream, the online ad service and agency. That included the most commonly used keyword, “self employed health insurance,” an incredibly expensive $43.39 per click.

That was well before the Affordable Care Act pumped millions of dollars into the insurance industry.

Now that health spending accounts for nearly 20 percent of the nation’s GDP, and about the same portion of an average family’s annual budget, it’s not hard to see the business opportunity.

Also, Dr. Google has recently started displaying health-related information along with search queries.

Of course, Google Health was one of the bigger flubs in Google’s recent history. But it may have been the wrong health play for Google, and if insurance is in the picture, why would Google stop at auto and home?

The question is probably better said this way: Not “will Google enter health insurance?” but “When will Google enter health insurance?”

So, Dr. Google: I’d like to introduce you to Google Insurance Co. It’s certain to be a happy relationship.

Most expensive Google keywords in 2011. Source: Wordstream (via Statista)

Most expensive Google keywords in 2011. Source: Wordstream (via Statista)

CLICK HERE FOR PRICES

 

TAGGED:GoogleHealthcareinsurance
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

engineer fitting prosthetic arm
How Social Security Disability Shapes Access to Care and Everyday Health
Health care
August 20, 2025
a woman explaining the document
How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
Public Health
August 20, 2025
physiotherapist at work
How One Fall Can Lead to a Long Road of Medical Complications
Health care
August 20, 2025
Common Healthcare Accreditation Programs
7 Most Common Healthcare Accreditation Programs: Which Should You Use?
Health News
August 20, 2025

You Might also Like

SpecialtiesWellness

What You Should Know Before Using Kratom: A Guide For Beginners

May 13, 2019

Coleman’s Laws of Medicine

January 6, 2012

The Hidden Dangers of Working as a Health Care Professional

May 5, 2016
Foodie MD
Public Health

Spending Time With Patients

June 2, 2013
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?