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BusinessMarketing

Understanding The Impact Of Google's Medic Update On Health Sites

By Rehan Ijaz
October 4, 2019
5 Mins read
Medical EthicsWellness

Steering Patients Away From Cyberchondria [INFOGRAPHIC]

By bwallace
July 20, 2016
1 Mins read
Smartphones are great. They give us directions when we are lost and keep us connected to our friends and family. It’s great…
eHealthMedical InnovationsTechnology

Google's Plan to Take the Healthcare Industry By Storm

By Jonathan Catley
March 18, 2016
3 Mins read
Get ready for a shakeup: Google is setting its sights on the healthcare industry. Google built its empire by establishing itself as…
BusinesseHealthHospital AdministrationMobile HealthTechnology

Three Simple Ways for Hospitals and Physician Practices to Improve Google Local Search Rankings

By tknight8756
March 9, 2016
4 Mins read
There are hundreds of sophisticated marketing tactics that can take your hospital or medical practice to the next level, but you must…
BusinesseHealthTechnology

What Google's New Adwords Update Means for Medical Marketers

By Jonathan Catley
February 25, 2016
3 Mins read
This week, Google rolled out some significant changes to its AdWords platform. Medical marketers in particular will want to respond to this…
Health ReformHospital AdministrationTechnology

American Healthcare is Facing-Off Against Google—And Losing

By etwilson
February 18, 2016
4 Mins read
For the mostly young developers, coders, and digital savants going into information technology careers, there is really only one destination in mind:…
Diagnostics

Should Patients Consult Dr. Google?

By Michael Kirsch
January 19, 2016
1 Mins read
You see your gastroenterologist with long standing stomach pain.  You have undergone a reasonable evaluation and all the endoscopic bodily invasions and…
Social Media

Saving Healthcare Digital Marketing Budget With Google's Location Extensions

By Ben Joslin
January 8, 2016
2 Mins read
    Growing up poor in Scotland, Andrew Carnegie’s frugal Mom was quoted as saying “Mind the pennies and the pounds will…
Medical Ethics

Should patients choose doctors who are friends?

By DavidEWilliams
December 10, 2015
2 Mins read
Can I help you? Can I help you? In the social media era, it’s common to read articles discussing the blurring boundaries in…
eHealth

5 Statistics Healthcare Marketers Should Know About Digital Marketing

By Jonathan Catley
November 6, 2015
2 Mins read
Healthcare marketing is an oftentimes confusing and frustrating endeavor. Despite being beset by patient demands, healthcare reforms, and insurance requirements, medical professionals…
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