By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    improving patient experience
    6 Ways to Improve Patient Satisfaction Within Hospitals
    December 1, 2021
    degree for healthcare job
    What Are The Health Benefits Of Having A Degree?
    March 9, 2022
    custom software development is changing healthcare
    Digital Customer Journey Mapping and its Importance for Healthcare
    July 21, 2022
    Latest News
    Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
    May 16, 2025
    Learn how to Renew your Medical Card in West Virginia
    May 16, 2025
    Choosing the Right Supplement Manufacturer for Your Brand
    May 1, 2025
    Engineering Temporary Hospitals for Extreme Weather
    April 24, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Can Thinking Younger Make You Live Longer?
    April 20, 2011
    Image
    Obesity’s Outlook Unchanged
    June 13, 2011
    When It’s An Emergency Elderly Not Treated As Well in Hospitals
    July 16, 2011
    Latest News
    Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
    May 18, 2025
    The Critical Role of Healthcare in Personal Injury Recovery: A Comprehensive Guide for Victims
    May 14, 2025
    The Backbone of Successful Trials: Clinical Data Management
    April 28, 2025
    Advancing Your Healthcare Career through Education and Specialization
    April 16, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Google’s Knowledge Graph: Four Things You Need to Know
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Google’s Knowledge Graph: Four Things You Need to Know
Business

Google’s Knowledge Graph: Four Things You Need to Know

Stewart Gandolf
Last updated: March 4, 2015 9:00 am
Stewart Gandolf
Share
5 Min Read
Google tonsillectomy
SHARE

Google tonsillectomyThe Internet has become healthcare’s front door. And your Search Engine Optimization (SEO) and medical content had better be first class because Google is shuffling the results deck.

Google tonsillectomyThe Internet has become healthcare’s front door. And your Search Engine Optimization (SEO) and medical content had better be first class because Google is shuffling the results deck.

Google took notice of the big connection between online searches and health, and you’ll soon find medical content in Knowledge Graph enhanced search results. (If the label’s not familiar, you’ve probably seen Google’s Knowledge Graph present a carousel of search results at the top of page.)

On average, Google processes more than 40,000 search queries of all sorts every second…and one in 20 Google searches are health-related. What’s more, nearly everyone searches. More than 80 percent of Internet users have searched online for health info. And often via a mobile device.

More Read

5 Best Billing Practices for the Bundled Payment Initiative
Community Management that Works – Featured on SlideShare
Major Forces Driving Medical Technology
Using Business Intelligence and Analytics for Radiology Billing
3 Big Healthcare Trends To Watch in 2015

The number of users searching, plus the number of health, medical, hospital and similar category searches is collectively mind-numbing. Working with the Mayo Clinic and other medical professionals, the Knowledge Graph overlay is intended to improve the quality of health-related search content.

Keeping up with Google’s quest for quality info…

Google isn’t the only search engine of course, but they are the dominant player. They never reveal much about themselves, but here’s what they had to say:

“So…when you ask Google about common health conditions, you’ll start getting relevant medical facts right up front from the Knowledge Graph. We’ll show you typical symptoms and treatments, as well as details on how common the condition is—whether it’s critical, if it’s contagious, what ages it affects, and more.

“For some conditions you’ll also see high-quality illustrations from licensed medical illustrators. Once you get this basic info from Google, you should find it easier to do more research on other sites around the web, or know what questions to ask your doctor.” [Google Official Blog]

Be prepared for changes…

google varicose veins

In its early years, Google Search did not discriminate much, and results were results by the millions. More recently however, Google has recognized that quality, not just quantity, makes a significant difference to the user. This is particularly true when presenting health and wellness information. (Previously the user was likely to find, as one observer called it, a “sewer of health misinformation.”)

The Knowledge Graph rollout begins with over 400 health topics, with more to come. Here are some of the things that are likely to impact you:

More than ever, quality content counts. Google appears to be increasingly determined to sort the information wheat from the chaff. Ultimately, every page on every website needs to be an authoritative resource of quality content. In a sense, you’re competing with Google’s team of doctors who “carefully compile, curate and review this information.”

Patients are increasingly educated. The Internet launched the age of the informed and empowered patient/consumer. What’s important to note is that Knowledge Graph intends to push the bar even higher…and hopefully, with less misinformation. Google distinguishes between medical “information” and medical “advice,” and encourages users to “always consult a healthcare professional if you have a medical concern.”

Think Mobile. Mobile. Mobile. Significantly, Google’s examples are seen in a mobile format, recognizing that users increasingly use smartphones and other mobile devices for immediate, on-the-go searches. The message is that mobile search is a primary user access path.

You’ll do better with professional help. SEO has always been a complicated, and sometimes delicate, process. Google Knowledge Graph is yet another overlay in the formula for gaining and maintaining online visibility. We have several Internet and SEO professionals onboard at Healthcare Success because keeping up with Google and SEO is a challenging, full-time assignment. Let us know if we can help with your Internet marketing.

TAGGED:Google
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

Clinical Expertise
Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
Health care
May 18, 2025
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Health
May 15, 2025
Learn how to Renew your Medical Card in West Virginia
Learn how to Renew your Medical Card in West Virginia
Health
May 15, 2025
Dr. Klaus Rentrop Shares Acute Myocardial Infarction heart treatment
Dr. Klaus Rentrop Shares Acute Myocardial Infarction
Cardiology
May 13, 2025

You Might also Like

Minnesota Community Measurement and Consumer Reports Publish Physician Ratings

August 29, 2012

Brand Awareness vs. Volume-Building: It’s All in the Media

February 25, 2016
brand building
BusinessFinance

Why You Need a Five-Year Timeframe to Build a Brand

October 2, 2014
Image
BusinessMedical EducationPublic Health

Are Physician Extenders Up to the Task?

May 29, 2012
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?