By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    healthcare cybersecurity
    4 Helpful Tips on How to Protect Your Medical Practice Against Cyber Attacks
    October 24, 2021
    Health Check Diagnosis Medical Condition Analysis Concept
    6 Health Woes With Online Remedies
    January 19, 2022
    Eight Things Men Should Know About the Male Menopause
    Eight Things Men Should Know About the Male Menopause
    April 24, 2022
    Latest News
    6 Essential Strategies for Improving Your Medical Practice
    January 25, 2023
    Staying Positive While Living with Mesothelioma
    January 24, 2023
    The Many Health Benefits of Being Outdoors
    January 17, 2023
    How to Assess a Safe Placement of a Nasogastric or Nasoenteric Tube and Its Complications
    January 19, 2023
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Three Cheers for Sen. Hatch
    June 7, 2011
    Another Side of Don Berwick
    July 16, 2011
    Primary Care Reimbursement
    September 9, 2011
    Latest News
    Simplifying the Genetic Testing Process: How At-Home Kits are Changing the Game
    January 25, 2023
    9 Hospitals That Have Introduced Green Initiatives
    January 25, 2023
    Why a Health Retreat Can Be the Best Medicine
    January 12, 2023
    Best Money-Saving Tips for Health Managers
    January 12, 2023
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Healthcare Marketing Standards: Creating Compliant Content for Consumers
Share
Sign In
Notification Show More
Latest News
ABA therapist
Everything You Need to Know About Applied Behavior Analysis
Health
Small Lifestyle Changes That Can Have A Big Impact On Your Well-Being
lifestyle Wellness
The Future Of Medicine: How Immunotherapy Is Saving Lives
The Future Of Medicine: How Immunotherapy Is Saving Lives
Technology
medical practice and technology advancement
6 Essential Strategies for Improving Your Medical Practice
Technology
digital dental x-ray
How Does A Digital Dental X-Ray Work?
Dental health
Aa
Health Works CollectiveHealth Works Collective
Aa
Search
Have an existing account? Sign In
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Healthcare Marketing Standards: Creating Compliant Content for Consumers
Business

Healthcare Marketing Standards: Creating Compliant Content for Consumers

Anonymous
Last updated: 2016/01/20 at 5:31 PM
Anonymous
Share
4 Min Read
Hospital Case Study
SHARE

Authored by Geoffrey Anderson of Wax Communications

Healthcare marketing is unlike other forms of marketing. Aside from developing content for consumers, organizations have to deal with federal regulations dictating specific content each year.

Authored by Geoffrey Anderson of Wax Communications

Healthcare marketing is unlike other forms of marketing. Aside from developing content for consumers, organizations have to deal with federal regulations dictating specific content each year.

More Read

The Technology and Services You Need to Open Your Own Counseling Office

Should Nurse Practitioners Form an LLC?
Maximizing Outcomes Through Effective Patient Engagement Strategies
Robotic Technologies Can Improve Hospital Working Conditions
How to Attract More Clients to your Wellness Business

These guidelines, which include Centers for Medicare and Medicaid standards as well as those from the National Committee for Quality Assurance, can make it difficult for healthcare marketing companies to create compelling AND compliant content. After all, how many times can you write something interesting about the flu if you’re writing about it every year?

We admit, it can be tough but it’s not hopeless. Having worked with a variety of healthcare clients including insurers like AvMed and independent hospitals like South Nassau Communities Hospital, we here at Wax Custom Communications have managed to give mundane (and required) topics some extra oomph and capture readers’ attention year after year. Here’s what has worked for us.

Maintain an editorial calendar and history. This is Rule No. 1 of content marketing. Having an easy-to-access calendar makes it easier to visualize the year ahead of you – and the year behind you. You can keep track of which required topics you’ve already written about and which ones still need to written. By having this convenient tool in front of you, you can start planning ahead and get the creative juices flowing.

We do this with AvMed and their Medicare magazine Aspire. By having an editorial calendar for the whole year, it’s allowed us to easily bounce ideas off each other and properly prepare for future issues. If we know that the flu is required content in every issue, we can start playing around with content by placing it in different sections for future editions and getting the art department involvedHospital Case Study for second opinions. Speaking of which…

Get different perspectives. When we first developed marketing campaigns for South Nassau Communities Hospital, we did a lot of firsthand research including “man-on-the-street” interviews and other forms of community feedback. Hearing from SNCH’s audience directly gave us real insight into what consumers were thinking.

As a result, we’ve been able to craft tailored content that truly resonates with SNCH’s target market.  Opening up your publication’s content for conversation with your readers can encourage new ideas and spark creativity. In an organization, it’s easy to get trapped within one’s own bubble and pump out the same ideas. Don’t let that happen.

Change the format – not the content. Let’s say you have a really good article on the flu. Instead of allowing it to become a “one-and-done” story, consider changing the format to give it new life. Morph the existing content into a doctor Q&A, an infographic, a chart or some other visual piece to stand out. That way, you don’t have to waste time, money and other resources on creating an entirely new piece of content.

The challenges of being creative and compliant with industry guidelines are very real, but also very manageable. Visit our site and check out our Case Studies to see how we’ve helped other clients overcome these obstacles. Then, give us a call at (305) 350-5700 to find out how we can help you create compelling, compliant content.

The post Healthcare Marketing Standards: Creating Compliant Content for Consumers appeared first on Wax Communications.

TAGGED: content marketing, healthcare marketing, patient engagement

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Anonymous January 20, 2016
Share this Article
Facebook Twitter Copy Link Print
Share
Previous Article email healthcare marketing Patient-Physician Email: An Untapped Competitive Advantage
Next Article Pros and Cons of Direct Primary Care – A Response To Your Comments

Stay Connected

1.5k Followers Like
4.5k Followers Follow
2.8k Followers Pin
136k Subscribers Subscribe

Latest News

ABA therapist
Everything You Need to Know About Applied Behavior Analysis
Health January 26, 2023
Small Lifestyle Changes That Can Have A Big Impact On Your Well-Being
lifestyle Wellness January 26, 2023
The Future Of Medicine: How Immunotherapy Is Saving Lives
The Future Of Medicine: How Immunotherapy Is Saving Lives
Technology January 26, 2023
medical practice and technology advancement
6 Essential Strategies for Improving Your Medical Practice
Technology January 25, 2023

You Might also Like

green hospitals
Hospital Administration

9 Hospitals That Have Introduced Green Initiatives

January 20, 2023
saving money in healthcare
BusinessGlobal HealthcareHospital Administration

Best Money-Saving Tips for Health Managers

January 12, 2023
HR staff must deal with divisive views in healthcare
BusinessGlobal HealthcareHospital AdministrationPolicy & Law

HR Must Navigate Polarizing Views in Healthcare Workplaces

January 4, 2023
cybersecurity options for hospitals
BusinessHospital Administration

Should Hospitals Use SASE or Traditional Network Security?

January 4, 2023
Follow US

© 2008-2023 HealthWorks Collective. All Rights Reserved.

Removed from reading list

Undo
Welcome Back!

Sign in to your account

Lost your password?