By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    benefits of using protein powder to build muscles
    Protein Powder for Muscle Mass: Everything You Need to Know
    December 12, 2021
    changes brought on by blockchain in healthcare
    Technology In The Healthcare Industry
    March 28, 2022
    What Does Core Body Temperature Say About Health?
    August 17, 2022
    Latest News
    7 Most Common Healthcare Accreditation Programs: Which Should You Use?
    August 20, 2025
    Hospital Pest Control and the Fight Against Superbugs
    August 20, 2025
    Hygiene Beyond The Clinic: Attention To Overlooked Non-Clinical Spaces
    August 13, 2025
    5 Steps to a Promising Career as a Healthcare Administrator
    August 3, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Media Begin Focus on Next Iteration of ACA
    December 13, 2012
    Washington State Care
    Using Homecare for Positive Change in Healthcare
    August 14, 2017
    Do Electronic Health Records Reduce Malpractice Claims?
    February 2, 2013
    Latest News
    How Social Security Disability Shapes Access to Care and Everyday Health
    August 22, 2025
    How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
    August 22, 2025
    How One Fall Can Lead to a Long Road of Medical Complications
    August 22, 2025
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Watch, Feel, Share: How Emotion-Fueled Videos Propel (Viral) Engagement
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Finance > Watch, Feel, Share: How Emotion-Fueled Videos Propel (Viral) Engagement
BusinessFinanceHospital Administration

Watch, Feel, Share: How Emotion-Fueled Videos Propel (Viral) Engagement

Stewart Gandolf
Stewart Gandolf
Share
3 Min Read
watch feel share
SHARE

watch feel share Of the thousands of hospital or healthcare videos, few will ever “go viral.” But nearly all online videos that hit the big time circuit—being shared and shared again—will be fueled by emotion.

watch feel share Of the thousands of hospital or healthcare videos, few will ever “go viral.” But nearly all online videos that hit the big time circuit—being shared and shared again—will be fueled by emotion.

It’s emotions that make marketing campaigns get noticed, attract viewers and go viral, according to research reported by the Harvard Business Review (HBR). Viral videos, HBR reports, “generate high levels of social engagement, sharing, and brand interaction, which can lead to sharp increases in digital brand advocacy.”

You likely know this from your own experience that if you watch something (let’s say a hospital video), you react with feelings, and are inclined—perhaps compelled—to share the video (and the experience) with others. Watch…feel…share. That’s the essential countdown to a viral launch.

More Read

Wireless Devices Will Dramatically Change How Medicine Is Practiced
Are Physician Extenders Up to the Task?
Welcome New Interns and Residents
How to Secure Data in Healthcare
Show Me the Money: Profitability Through Value-Based Purchasing

The HBR post is an excellent presentation of how and why this happens, including big brand-name case examples, and these three steps to creating content that people will share:

  1. Write a compelling title
  2. Use strong emotional drivers to make people care and share
  3. Create content the strikes the correct emotional chords

Although it sounds simple enough, it’s still a challenge to accomplish. To illustrate the concept, however, here are three videos that have the right chemistry. We can’t confirm that they all “went viral,” but we bet one or more will have you reaching for the “share” button (and maybe a tissue.)

“Brave” at University of Minnesota Amplatz Children’s Hospital

The back story here is that this video was the handiwork of two nurses—working on their off time—who wanted to create a fun video featuring their patients and staff members of Unit 5. (Inspired by Sara Bareilles’ music video, this one went viral.)  [3:45] 

“Brave” at University of Minnesota Amplatz Children’s Hospital

 

“Roar” CHAD: Children’s Hospital at Dartmouth-Hitchcock

The combined talents of patients, parents, doctors, nurses and hospital administrators covered this Katy Perry hit single. [3:53] 

“Roar” CHAD: Children’s Hospital at Dartmouth-Hitchcock

The Hospital Window: Hallmark SpiritClips Original

Hallmark has a lock on the “Watch, Feel, Share” concept of emotional transportation. (It’s the trademark of their SpiritClips business.) Although not a hospital or a music video, they show us how it’s done. In this brief inspirational clip a patient entertains his blind roommate with stories about a couple in the park. [4:37]

The Hospital Window: Hallmark SpiritClips Original

If you liked our video examples, please share this post with a colleague. 

TAGGED:marketingviral videos
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

travel nurse in north carolina
Balancing Speed and Scope: Choosing the Nursing Degree That Fits Your Goals
Nursing
September 1, 2025
intimacy
How to Keep Intimacy Comfortable as You Age
Relationship and Lifestyle Senior Care
September 1, 2025
engineer fitting prosthetic arm
How Social Security Disability Shapes Access to Care and Everyday Health
Health care
August 20, 2025
a woman explaining the document
How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
Public Health
August 20, 2025

You Might also Like

improving patient outcomes
Business

High Quality, Low Cost HealthCare Video Interview Series: Conor O’Byrne Talks Patient/Provider Communications

July 9, 2013

Unsustainable Health Care System

April 6, 2012
medicare part d
BusinessHealth ReformPolicy & LawPublic Health

Scrutinizing Adherence Must Not Be Shortsighted

August 17, 2014
How a Mobile Website Can Help Your Practice Get Noticed Online
BusinessHospital Administration

How a Mobile Website Can Help Your Practice Get Noticed Online

June 2, 2016
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?