By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    An Expert’s Guide To Building and Improving Endurance
    June 30, 2022
    medical assistants
    What Do Medical Assistants Do On a Day to Day Basis?
    April 5, 2022
    superfoods to help with prostate health
    10 Healthy Foods That Can Help Protect Your Prostate
    August 29, 2022
    Latest News
    5 Steps to a Promising Career as a Healthcare Administrator
    August 3, 2025
    Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
    July 20, 2025
    How Probate Planning Shapes the Future of Your Estate and Family Care
    July 17, 2025
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    healthcare cost crisis
    What If the Health Care Cost Crisis Solves Itself?
    May 11, 2013
    Do You Need Life Insurance? What Does It Cover?
    December 23, 2022
    HIE metal plans
    The Four “Metal Plans” of Health Insurance Exchanges
    May 28, 2013
    Latest News
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
    How Health Choices and Legal Actions Intersect After an Injury
    July 17, 2025
    How communities and healthcare providers can address slip and fall injuries with legal awareness
    July 17, 2025
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: How to Market New Technology to Existing Patients
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Technology > Medical Innovations > How to Market New Technology to Existing Patients
eHealthMedical InnovationsTechnology

How to Market New Technology to Existing Patients

Dennis Hung
Dennis Hung
Share
5 Min Read
SHARE

A surprising amount of hospitals still rely on traditional TV and print advertising as well as word of mouth referrals for marketing purposes. While these tactics are an essential part of every health care organization’s marketing strategy, they are now overshadowed by the impact of technology-based marketing solutions, such as social media and personalized email campaigns. Because many patients are used to traditional care formats, it is difficult at times to convince them of the beneficial alternatives. 

Social Media Marketing Strategies 

A surprising amount of hospitals still rely on traditional TV and print advertising as well as word of mouth referrals for marketing purposes. While these tactics are an essential part of every health care organization’s marketing strategy, they are now overshadowed by the impact of technology-based marketing solutions, such as social media and personalized email campaigns. Because many patients are used to traditional care formats, it is difficult at times to convince them of the beneficial alternatives. 

Social Media Marketing Strategies 
The first step in marketing new technologies to existing patients is to establish and maintain an active social media presence. Social media platforms are the replacement of word of mouth referrals. Health care organizations can instantly reach thousands of potential patients through social media platforms, which each have their own advantages. For example, LinkedIn is the best tool to connect with potential B2B and provider partners, Twitter is best to share briefly relevant health care tips and Facebook is a great way to ask patients to share posts about positive experiences. In fact, Facebook allows hospitals to create interactive communities of followers who can indirectly promote new technologies through sharing their own medical journeys and experiences. Touching personal stories from former patients who have successfully recovered from serious illnesses through the power of technology are ideal. Current patients who use new technological solutions to manage their health conditions are also very influential. 

More Read

Part 2: Guy Kawasaki Talks Social Media and 10 Tips for Enchanting Decision Making
Healthcare and Social Media Survey #hcsm Pls RT
How Medical Spa Software Is Revolutionizing Holistic Healthcare
Doctors Must Address Physical, Emotional Concerns With Women’s Hair Loss
Are You Optimizing Your Website and Search Strategies for Tablets?

Host Marketing Events 
To be successful in social media marketing, hospitals and health care organization systems need to host engaging events that include in-person calls to action. Sometimes referred to as actionable events, these marketing opportunities allow companies to engage with patients while offering valuable solutions. For example, health care providers who want to promote innovative technological solutions can run an event booth that allows potential patients to ask questions about services and benefits. 

Ideally, this will result in them committing to attending an informative seminar or scheduling an appointment with an actual provider. In order to be successful, health care marketing events can no longer simply offer freebies and brochures, they must provide actionable events for both patients and providers. There are numerous opportunities to create online actionable events, such as automatically sending patients post-visit emails that include recent visit information and introductions to target technologies. 

Personalized Hospital Communication 
The best way to keep patients on track while providing friendly marketing reminders is through personalized communication templates and strategic planning. Hospitals must not only provide on-site personalized patient care, but also individualized communication experience. New health care software allows health care providers to send out messages regarding patient needs and history, which may include medication and appointment reminders. These are also excellent chances to include seasonal health information, preventative health care advice and overviews of new technology solutions. 

Automated software programs will send messages based on the patient’s profile and the hospital’s specifications. This means that health care marketers can compile a list of patients who may potentially benefit from specific new technologies. These may be cardiology patients who will benefit from using mobile apps to track diet, exercise and medication requirements. Handy apps like these synch with hospital software programs and allow patients to send and receive messages. Because many hospitals use outdated software programs, a health care organization can use a vendor neutral archive (VNA) to migrate old data to new database systems. 

As a final note, health care organizations must always remember to combine consistently successful marketing tools with new technology solutions. This is because traditional media is still the best option for large-scale marketing campaigns, while new media is primarily useful for engaging individual patients.

 

TAGGED:healthcare marketing
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

technology in medical research
The Tools Helping Medical Researchers See the Full Picture
News Technology
August 3, 2025
5 Steps to a Promising Career as a Healthcare Administrator
5 Steps to a Promising Career as a Healthcare Administrator
Health
July 31, 2025
holistic dental
Holistic Dentist Services Are Natural and Safe
Dental health Specialties
July 28, 2025
botox certification
Help Improve People’s Skin Health Via Botox Certification
Skin Specialties
July 22, 2025

You Might also Like

Andre Blackman: Sustain or Die Manifesto [PODCAST]

August 18, 2014

12 Tips to Ensure the Success of Your Online Health Community

August 11, 2013
BusinesseHealthMedical EducationTechnology

Working From Home In Healthcare: Can You Adapt To Remote Work?

July 30, 2019

HIT Bloggers to Follow on Twitter

July 14, 2012
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?