By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    bowl of vegetable salad
    Raw Foods: benefits and harms
    November 9, 2021
    pros and cons of the keto diet
    Read This Before You Follow the Keto Diet
    May 18, 2022
    spinal cord injuries
    4 Potential Causes of Spinal Cord Injuries (and How to Seek Compensation)
    May 25, 2022
    Latest News
    7 Most Common Healthcare Accreditation Programs: Which Should You Use?
    August 20, 2025
    Hospital Pest Control and the Fight Against Superbugs
    August 20, 2025
    Hygiene Beyond The Clinic: Attention To Overlooked Non-Clinical Spaces
    August 13, 2025
    5 Steps to a Promising Career as a Healthcare Administrator
    August 3, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    TBI: Some Surprising Statistics
    February 9, 2016
    Your Keys to Safer, Even More Secure Healthcare Cloud Services
    January 13, 2015
    4 Career Options in Healthcare Industry that Combine Big Data & Healthcare
    February 5, 2021
    Latest News
    How Social Security Disability Shapes Access to Care and Everyday Health
    August 22, 2025
    How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
    August 22, 2025
    How One Fall Can Lead to a Long Road of Medical Complications
    August 22, 2025
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: How to Market New Technology to Existing Patients
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Technology > Medical Innovations > How to Market New Technology to Existing Patients
eHealthMedical InnovationsTechnology

How to Market New Technology to Existing Patients

Dennis Hung
Dennis Hung
Share
5 Min Read
SHARE

A surprising amount of hospitals still rely on traditional TV and print advertising as well as word of mouth referrals for marketing purposes. While these tactics are an essential part of every health care organization’s marketing strategy, they are now overshadowed by the impact of technology-based marketing solutions, such as social media and personalized email campaigns. Because many patients are used to traditional care formats, it is difficult at times to convince them of the beneficial alternatives. 

Social Media Marketing Strategies 

A surprising amount of hospitals still rely on traditional TV and print advertising as well as word of mouth referrals for marketing purposes. While these tactics are an essential part of every health care organization’s marketing strategy, they are now overshadowed by the impact of technology-based marketing solutions, such as social media and personalized email campaigns. Because many patients are used to traditional care formats, it is difficult at times to convince them of the beneficial alternatives. 

Social Media Marketing Strategies 
The first step in marketing new technologies to existing patients is to establish and maintain an active social media presence. Social media platforms are the replacement of word of mouth referrals. Health care organizations can instantly reach thousands of potential patients through social media platforms, which each have their own advantages. For example, LinkedIn is the best tool to connect with potential B2B and provider partners, Twitter is best to share briefly relevant health care tips and Facebook is a great way to ask patients to share posts about positive experiences. In fact, Facebook allows hospitals to create interactive communities of followers who can indirectly promote new technologies through sharing their own medical journeys and experiences. Touching personal stories from former patients who have successfully recovered from serious illnesses through the power of technology are ideal. Current patients who use new technological solutions to manage their health conditions are also very influential. 

More Read

Improving Clinical Workflow, Physician Satisfaction with Health IT
The Importance Of Cybersecurity In The Healthcare Sector
Making Health Addictive: Use the Sentinel Effect [VIDEO]
Why You Should Perform a HIPAA Risk Assessment
Social Networking for Physicians – Tips and Options

Host Marketing Events 
To be successful in social media marketing, hospitals and health care organization systems need to host engaging events that include in-person calls to action. Sometimes referred to as actionable events, these marketing opportunities allow companies to engage with patients while offering valuable solutions. For example, health care providers who want to promote innovative technological solutions can run an event booth that allows potential patients to ask questions about services and benefits. 

Ideally, this will result in them committing to attending an informative seminar or scheduling an appointment with an actual provider. In order to be successful, health care marketing events can no longer simply offer freebies and brochures, they must provide actionable events for both patients and providers. There are numerous opportunities to create online actionable events, such as automatically sending patients post-visit emails that include recent visit information and introductions to target technologies. 

Personalized Hospital Communication 
The best way to keep patients on track while providing friendly marketing reminders is through personalized communication templates and strategic planning. Hospitals must not only provide on-site personalized patient care, but also individualized communication experience. New health care software allows health care providers to send out messages regarding patient needs and history, which may include medication and appointment reminders. These are also excellent chances to include seasonal health information, preventative health care advice and overviews of new technology solutions. 

Automated software programs will send messages based on the patient’s profile and the hospital’s specifications. This means that health care marketers can compile a list of patients who may potentially benefit from specific new technologies. These may be cardiology patients who will benefit from using mobile apps to track diet, exercise and medication requirements. Handy apps like these synch with hospital software programs and allow patients to send and receive messages. Because many hospitals use outdated software programs, a health care organization can use a vendor neutral archive (VNA) to migrate old data to new database systems. 

As a final note, health care organizations must always remember to combine consistently successful marketing tools with new technology solutions. This is because traditional media is still the best option for large-scale marketing campaigns, while new media is primarily useful for engaging individual patients.

 

TAGGED:healthcare marketing
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

engineer fitting prosthetic arm
How Social Security Disability Shapes Access to Care and Everyday Health
Health care
August 20, 2025
a woman explaining the document
How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
Public Health
August 20, 2025
physiotherapist at work
How One Fall Can Lead to a Long Road of Medical Complications
Health care
August 20, 2025
Common Healthcare Accreditation Programs
7 Most Common Healthcare Accreditation Programs: Which Should You Use?
Health News
August 20, 2025

You Might also Like

Health Care Social Media Review #44: Antagonism Edition

January 14, 2014

First Light Develops Screening to Prevent Infections

March 11, 2011

Becoming an Instagram Influencer: 3 Things You Need to Know

May 22, 2015

The PCMH and Home Care Data: An Interview with Melissa McCormack

December 19, 2013
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?