In today’s world, more and more medical business owners are realizing that they can use social media platforms to share their brand with their target audiences. If this is your objective, now is the time to learn how you can use social media to boost performance and effectiveness of your medical site. Use the information found in this quick reference guide to get started:
Social Media Optimization (SMO) 101
Social media optimization (SMO) is a form of digital marketing that involves interfacing with prospective clients on key channels like Facebook, Twitter, Instagram, and Yelp. One of the big benefits of this form of marketing is that it constitutes a more casual, relaxed way of communicating with members of your target audience. Learn more about some strategies you can deploy to reach your audience by reviewing the following information:
Facebook is a huge social media platform where individuals can share basic information about themselves and connect with friends, family members, co-workers, and prospective customers. Many corporate leaders now maintain business pages that provide online audiences with key information about the value and purpose of their brand. Facebook contests are also effective methods of pushing your brand into the public eye. Participants share your posts with their friends and family in order to enter the contest, putting your practice or service at the forefront of their minds. By updating your page regularly and providing interesting, relevant content, you can keep participants up to date on your company through a fun, accessible format.
Twitter is a social network that allows users to broadcast short, 140-character “tweets” to other members of their networks. These tweets can be about anything under the sun, and they can include videos and pictures in addition to text. Medical practitioners can send tweets with links to their service pages for the purpose of enhancing the brand recognition process while also improving their conversion rates. Meanwhile, the service provides a simple, casual platform for users to reach out to practices when they have a simple question. Just remember to respect patient privacy before speaking about potentially sensitive information.
Instagram is a fun social media platform through which individuals can share pictures with friends, family, and business associates. Medical sites can use this platform to share photos of anything that can build your brand, including new company logos, pictures of outreach events, and acknowledgments of special occasions. Instagram can be used to help your audience experience your brand in a series of beautiful, exciting moments depicting the progress and evolution of your medical company.
Yelp is an online site that consumers use to find local businesses by reading customer reviews. These reviews enable online audiences to discover what other people think about the quality of services and/or products provided by a specific business. One great way to make use of this platform is by encouraging satisfied patients to leave positive online reviews about your medical site. As noted in Search Engine Land, 88% of consumers now consider these online reviews to be just as credible as a personal recommendation from someone they know.
Evaluating Outcomes And Optimizing Your SMO Campaign
To help you determine what types of results your social media optimization campaign is yielding, consider using an executive dashboard solution. These dashboards provide business owners with accessible, easy-to-read visual representations of key business measurables that will empower managers to make prudent decisions regarding how to market their products and services. One of the great benefits of a dashboard is its ability to pull data from several sources into a single panel that you can analyze to better determine where to focus your social media efforts. Through the use of an executive dashboard, medical practice owners will be able to make revenue predictions and identify key regions for optimization. If you’re serious about making your medical company as successful as possible, the consistent, customized use of social media optimization strategies can help you realize that goal. Perform the proper research and monitor your company’s results to see how your social media efforts are affecting your business. As you do so, you’ll be better prepared to target your social media marketing to better hit your target demographics and boost just how effective your medical site can be.