Today’s hospital marketing strategies are very different from those of the past for one simple reason: the ever-evolving consumer. In fact, contemporary consumers are smarter than ever before,…
Can I help you? Can I help you?In the social media era, it’s common to read articles discussing the blurring boundaries in the doctors/patient relationship. Usually it’s some version…
It’s a proposition that was very firmly put to me recently in chatting to someone of a generation that far preceded the Internet and social media; someone…
Every medical facility has events. Whether it’s a maternity preparation class, a wellness fair or a blood drive, hospitals and other healthcare facilities are always looking for…
Choosing the right web content management solution can be stressful for many medical practices and hospitals. Marketing and patient education teams come to the table with a…
As of January 2014, The Pew Research Center calculated that 74% of all adults who were active online used social networking sites*. In the realm of healthcare,…
When you think of summer, your mind probably drifts to summer vacations and other forms of relaxation. Chances are that work is slow, too, and that your…
Each year for the past seven years Social Media Examiner has released its Social Media Marketing Industry Report. The report provides valuable insights into emerging trends in…
Have you ever thought about how your doctor or dentist finds new patients? For the vast majority of healthcare practitioners their goal is not to be an…
While many healthcare facilities are starting to jump on the social media “bandwagon,” so is everyone else. To stand out, you really need to be creative, especially…
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