By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: How Twitter Can Bolster Your Healthcare Search Marketing Game
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > How Twitter Can Bolster Your Healthcare Search Marketing Game
BusinessSocial Media

How Twitter Can Bolster Your Healthcare Search Marketing Game

Jonathan Catley
Jonathan Catley
Share
4 Min Read
SHARE

One of the most intriguing search marketing predictions for 2015 comes from Moz.com’s. Taking note of Twitter’s increased efforts to improve their platform’s SEO, analysts at Moz believe that Twitter posts will index better than ever in the coming year. This is great news for marketers whose strategy includes search.

Contents
  • 1. Use #hashtags.
  • 2. Stay on top of trends.
  • 3. Optimize your tweets.
  • 4. Make it easy for your site visitors to tweet your content.

One of the most intriguing search marketing predictions for 2015 comes from Moz.com’s. Taking note of Twitter’s increased efforts to improve their platform’s SEO, analysts at Moz believe that Twitter posts will index better than ever in the coming year. This is great news for marketers whose strategy includes search. Not only do you get a social media boost with those people already using the platform; you get the opportunity to reach prospects who do not yet follow your practice’s tweets. To fully take advantage of Twitter’s new heft:Healthcare Search Marketing with Twitter

1. Use #hashtags.

Twitter has worked to make its hashtag pages more SEO-friendly. They say that their efforts have generated a 10-fold increase in logged-out visitors to their website. What this can mean for you is that your tweets reach beyond the platform’s members to people using search engines to find answers. Keep your hashtags readable and relevant to your posts for the best results.

2. Stay on top of trends.

To fully take advantage of the hashtag pages’ SEO power, you need to be tweeting about topics that are hot and trending. Check several times a day to see what topics are trending internationally, nationwide and in your local area. A medical practice may see that flu shots are trending, and take part by tweeting about their no-appointment flu shot service or share a link to a blog post about flu prevention.

More Read

Hospital Marketing, Patient Acquisition, Online Marketing
5 Hospital Marketing Strategies to Improve Patient Acquisition
Beautiful Healthcare Marketing: Angelina’s Decision
Saving Money: Paying Cash for Health Care Even If You’re Insured
How many self-employed research associates does it take to change a light bulb?
Will Technology Replace Doctors? Not So Soon!

3. Optimize your tweets.

By incorporating a few quick tricks, you can create tweets that are more likely to get surfers to interact. Tweets with hashtags double engagement. Vines are also likely to get people to click and share. And, tweets that contain links are retweeted 86% more often than those that do not. When you include links to your other marketing content, you not only increase that content’s exposure, you improve engagement on your Twitter account.

4. Make it easy for your site visitors to tweet your content.

When surfers see content marketing pieces that they find personally useful, their instinct is to share with others. Have you made this easy for them with sharing buttons on every post? You can even take it a step further by using code that allows individual sentences of your articles to be shared. Pick quotes that are pithy and will intrigue surfers to click through to see more. Not only can your readers now share with a single click; this option allows you to write their tweet for them (add your twitter account, ex: via/by @MDConnectInc).

When you use Twitter in a smart and effective way, it can bolster all of your marketing efforts, including your efforts in search. Be looking for ways to improve your Twitter engagement and to draw visitors to your site; this holistic approach can, over time, mean higher engagement and more benefit from every marketing effort.

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

dental care
Importance of Good Dental Care for Health and Confidence
Dental health Specialties
October 2, 2025
AI in Healthcare
AI in Healthcare: Technology is Transforming the Global Landscape
Global Healthcare Policy & Law Technology
October 1, 2025
Choosing the Right Swimwear for Health and Safety
News
September 30, 2025
sports concussions
Concussion In Sports: How Common They Are And What You Need To Know
Infographics
September 28, 2025

You Might also Like

Image
Social Media

Social Media, mHealth and Medicine: 2012 in Review and Hopes for the Future

December 9, 2012
hospital decision-making tips
BusinessHospital Administration

Effective Decision Making Practices for Healthcare Businesses

January 24, 2022

Google + And Health Train Express

September 5, 2011

Bariatric Surgery Linked to Reduced Risk of Cardiovascular Death

January 7, 2012
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?