By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    photo of hands with blue veins
    8 Proven Tips on Finding Difficult Veins
    November 12, 2021
    tips for getting over the pandemic blues
    4 Proven Ways to Get Over the Pandemic Blues
    February 22, 2022
    medical industry innovations
    How is CNC Machining Transforming the Medical Industry?
    June 2, 2022
    Latest News
    Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
    May 16, 2025
    Learn how to Renew your Medical Card in West Virginia
    May 16, 2025
    Choosing the Right Supplement Manufacturer for Your Brand
    May 1, 2025
    Engineering Temporary Hospitals for Extreme Weather
    April 24, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Doctors on Google: Manhattan Research Survey 2012
    July 23, 2012
    HealthCare’s Need for Transparency Goes Far Beyond Pricing
    December 10, 2012
    Medicare Payments to Providers Are Carved, Sliced and Chopped by Sequestration
    March 25, 2013
    Latest News
    Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
    May 18, 2025
    The Critical Role of Healthcare in Personal Injury Recovery: A Comprehensive Guide for Victims
    May 14, 2025
    The Backbone of Successful Trials: Clinical Data Management
    April 28, 2025
    Advancing Your Healthcare Career through Education and Specialization
    April 16, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: How Twitter Can Bolster Your Healthcare Search Marketing Game
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > How Twitter Can Bolster Your Healthcare Search Marketing Game
BusinessSocial Media

How Twitter Can Bolster Your Healthcare Search Marketing Game

Jonathan Catley
Last updated: February 9, 2015 9:00 am
Jonathan Catley
Share
4 Min Read
SHARE

One of the most intriguing search marketing predictions for 2015 comes from Moz.com’s. Taking note of Twitter’s increased efforts to improve their platform’s SEO, analysts at Moz believe that Twitter posts will index better than ever in the coming year. This is great news for marketers whose strategy includes search.

Contents
1. Use #hashtags.2. Stay on top of trends.3. Optimize your tweets.4. Make it easy for your site visitors to tweet your content.

One of the most intriguing search marketing predictions for 2015 comes from Moz.com’s. Taking note of Twitter’s increased efforts to improve their platform’s SEO, analysts at Moz believe that Twitter posts will index better than ever in the coming year. This is great news for marketers whose strategy includes search. Not only do you get a social media boost with those people already using the platform; you get the opportunity to reach prospects who do not yet follow your practice’s tweets. To fully take advantage of Twitter’s new heft:Healthcare Search Marketing with Twitter

1. Use #hashtags.

Twitter has worked to make its hashtag pages more SEO-friendly. They say that their efforts have generated a 10-fold increase in logged-out visitors to their website. What this can mean for you is that your tweets reach beyond the platform’s members to people using search engines to find answers. Keep your hashtags readable and relevant to your posts for the best results.

2. Stay on top of trends.

To fully take advantage of the hashtag pages’ SEO power, you need to be tweeting about topics that are hot and trending. Check several times a day to see what topics are trending internationally, nationwide and in your local area. A medical practice may see that flu shots are trending, and take part by tweeting about their no-appointment flu shot service or share a link to a blog post about flu prevention.

More Read

Why Health Care Costs Are So High. Docs Don’t Know What Things Cost
Paying People Not to Work
Minute Clinics Threaten Doctors: Who Wins?
Patient Engagement with Facebook
What ACO Obstacles Are You Facing?

3. Optimize your tweets.

By incorporating a few quick tricks, you can create tweets that are more likely to get surfers to interact. Tweets with hashtags double engagement. Vines are also likely to get people to click and share. And, tweets that contain links are retweeted 86% more often than those that do not. When you include links to your other marketing content, you not only increase that content’s exposure, you improve engagement on your Twitter account.

4. Make it easy for your site visitors to tweet your content.

When surfers see content marketing pieces that they find personally useful, their instinct is to share with others. Have you made this easy for them with sharing buttons on every post? You can even take it a step further by using code that allows individual sentences of your articles to be shared. Pick quotes that are pithy and will intrigue surfers to click through to see more. Not only can your readers now share with a single click; this option allows you to write their tweet for them (add your twitter account, ex: via/by @MDConnectInc).

When you use Twitter in a smart and effective way, it can bolster all of your marketing efforts, including your efforts in search. Be looking for ways to improve your Twitter engagement and to draw visitors to your site; this holistic approach can, over time, mean higher engagement and more benefit from every marketing effort.

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

Clinical Expertise
Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
Health care
May 18, 2025
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Health
May 15, 2025
Learn how to Renew your Medical Card in West Virginia
Learn how to Renew your Medical Card in West Virginia
Health
May 15, 2025
Dr. Klaus Rentrop Shares Acute Myocardial Infarction heart treatment
Dr. Klaus Rentrop Shares Acute Myocardial Infarction
Cardiology
May 13, 2025

You Might also Like

Health ReformHospital AdministrationPolicy & Law

Are High-deductible Health Plans Working?

February 8, 2016
Business

Improving Patient Satisfaction: Lessons from 18,000 Feet

August 26, 2012

Why did WellPoint buy 1-800-Contacts?

June 8, 2012

Prevention Axed To Pay for Doc-Fix

February 20, 2012
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?