By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: How to Use Internet Marketing to Promote Your Clinical Trial
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > How to Use Internet Marketing to Promote Your Clinical Trial
BusinesseHealth

How to Use Internet Marketing to Promote Your Clinical Trial

Dan Stempel
Dan Stempel
Share
4 Min Read
internet marketing for clinical trials
SHARE

internet marketing for clinical trialsGetting good participation in your clinical trial not only helps people get access to the latest drugs and medical procedures, but having a varied cross section of people in your trial helps increase its statistical validity.

internet marketing for clinical trialsGetting good participation in your clinical trial not only helps people get access to the latest drugs and medical procedures, but having a varied cross section of people in your trial helps increase its statistical validity.

In the not so distant past, finding people who qualified for your clinical trial meant contacting doctors and running print ads, hoping that the right patients would learn of your project. While those methods still work, Internet marketing has made it easy and affordable to get the word out about your trial to people who wouldn’t otherwise learn about it.

Using Internet marketing to promote your clinical trial

More Read

hospital marketing questions
5 Questions to Ask About Your Hospital Marketing Plan
4 Ways a Medical Call Service Benefits Your Patients
Price Transparency Is Nice, But All-Payer Is Better
Bipartisan Cooperation on Medicare: I’m Getting More Optimistic
“Unmet Recovery Needs” We Must Address

Patients are increasingly looking to the Internet for health-related information. In fact, nearly 60 percent of Internet users have accessed health care information on the Web in the last 12 months.

For those running a clinical trial, Internet marketing extends your reach way beyond your immediate geographic area and helps to solve one of the main obstacles of such a trial–finding enough qualified people quickly. How can you make Internet marketing work for your trial? Consider the following:

1. Sort by demographics on social media. Facebook and several other social media sites allow you to target your advertising to just those users who fall into certain demographic categories, such as women over 50 who live in New England. This allows you to limit your advertising to only those people who could qualify for your trial.

2. Interact with potential participants before the trial. Answering questions and concerns via social media can help to squelch concerns that might otherwise cause a potential participant to decide against a trial. The Internet provides a non-threatening forum for discussing such concerns. Online surveys may also be used for web visitors who have expressed an interest in the trial. This can be another qualification technique used to easier identify those patients that match the inclusion criteria. 

3. Enlist the aid of a health care library or association. You don’t necessarily have to promote your clinical trial all by yourself. Many health care organizations, such as the National Cancer Institute (NCI), offer promotional pages that list current clinical trials. Obviously, tying in with a nationally recognized organization like NCI can help your trial get noticed more easily.

The increased interest by the general public in obtaining health information via online channels can assist clinical trials in moving forward more quickly and reach participants that might not have access to traditional recruitment channels. Such advertising helps both the research and patients to have access to the most recent medical technology.

TAGGED:clinical trials
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

a woman walking on the hallway
6 Easy Healthcare Ways to Sit Less and Move More Every Day
Health
September 9, 2025
Clinical Expertise
Healthcare at a Crossroads: Why Leadership Matters More Than Ever
Global Healthcare
September 9, 2025
travel nurse in north carolina
Balancing Speed and Scope: Choosing the Nursing Degree That Fits Your Goals
Nursing
September 1, 2025
intimacy
How to Keep Intimacy Comfortable as You Age
Relationship and Lifestyle Senior Care
September 1, 2025

You Might also Like

The Adopt One! Challenge: The First Step to Better Patient Engagement and Patient Experiences

August 16, 2013
wearable health technology
eHealthTechnologyWellness

7 Tips to Create an Awesome Wellness Program

July 31, 2014
mHealth apps
Mobile HealthTechnology

iPad Applications in the Healthcare Industry: Fad or Future?

August 19, 2013

Why Tablets Are the New Frontier for In-Home mHealth

April 1, 2014
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?