By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    bowl of vegetable salad
    Raw Foods: benefits and harms
    November 9, 2021
    pros and cons of the keto diet
    Read This Before You Follow the Keto Diet
    May 18, 2022
    spinal cord injuries
    4 Potential Causes of Spinal Cord Injuries (and How to Seek Compensation)
    May 25, 2022
    Latest News
    The Hidden Impact Of Stress On Your Body’s Alignment And Balance
    May 22, 2025
    Chewing Matters More Than You Think: Why Proper Chewing Supports Better Health
    May 22, 2025
    Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
    May 16, 2025
    Learn how to Renew your Medical Card in West Virginia
    May 16, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Video: The Future of Medicine in Nigeria Depends on Radiology
    December 10, 2015
    A Guide to Implementing an Effective Healthcare Solution
    November 27, 2013
    4 Simple Steps For Solving The Real Cause Of Your Depression
    July 18, 2019
    Latest News
    Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
    May 18, 2025
    The Critical Role of Healthcare in Personal Injury Recovery: A Comprehensive Guide for Victims
    May 14, 2025
    The Backbone of Successful Trials: Clinical Data Management
    April 28, 2025
    Advancing Your Healthcare Career through Education and Specialization
    April 16, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Keeping Your Content Marketing HIPAA-Compliant
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Hospital Administration > Keeping Your Content Marketing HIPAA-Compliant
BusinessHospital AdministrationPolicy & Law

Keeping Your Content Marketing HIPAA-Compliant

Jonathan Catley
Last updated: October 7, 2014 8:00 am
Jonathan Catley
Share
3 Min Read
HIPAA, content marketing
SHARE

Medical content marketing can sometimes require walking a fine line. You want to give your prospects engaging, relatable content, but, you also need to make sure that patient privacy is always respected.

Contents
Use Custom Emails CarefullyMake Yourself the SubjectOffer Content That Explains Specific AilmentsMarket Across Multiple Channels

Medical content marketing can sometimes require walking a fine line. You want to give your prospects engaging, relatable content, but, you also need to make sure that patient privacy is always respected. By following a few rules and choosing low-risk types of healthcare content, you can connect with clients without running afoul of HIPAA regulations.HIPAA, content marketing

Use Custom Emails Carefully

According to the Topline Strategy Group, about 60% of large hospitals now use customer relationship management (CRM) software. This software allows you to capture a great deal of information about patients and create marketing materials specific to their needs. When clients come to your practice, ask if they would like to opt-in for one or more health newsletters. Keep content general and send emails individually to avoid disclosing patients’ information to one another.

Make Yourself the Subject

When Ohio State’s medical center created a downloadable at-home Alzheimer’s test, they knew they had a winner. But, they had to create a human connection. The angle that they chose was to focus on the caring expertise of the test’s creators. By writing about the doctors and researchers, they were able to tell a story without risking patient confidentiality.

More Read

Oil Rig Injury
Critical Healthcare Steps Following an Oil Rig Injury
Are You Eligible To Claim A Disability Benefit? Why To Talk To A Lawyer
What Are The Most Common Forms Of Medical Malpractice?
What Food Stamps Can Teach Us about Health Care
Elmiron Controversy Highlights Need For Longterm Clinical Drug Testing

Offer Content That Explains Specific Ailments

Content can be specific while still appealing to a wide range of people. Blog posts, videos, ebooks, webinars and social media posts can all be written that address specific medical issues. Create a wide range of offerings and update regularly to promote engagement. Don’t forget to include a call to action at the end of each post. These calls can include signing up for a newsletter, downloading a free ebook about health or calling for a consultation. Vary your calls to action so that you can catch prospects who are at all different levels within their buyer’s journey.

Market Across Multiple Channels

Do not limit your medical digital marketing to blog posts and social media. Many clients today enjoy multi-channel content such as fact sheets, online quizzes and smart phone apps. A cardiologist could offer a free app that monitors blood pressure and maintains records of daily levels over time. A geriatric practice could offer a reminder app to increase patient compliance with medications. Clients who visit your site can take quizzes about skin cancer risk, heart disease symptoms and other areas to build their knowledge.

The ever-broadening opportunities of digital healthcare marketing make it easier to reach new and existing clients than ever before. By carefully maintaining privacy in your marketing, you can still offer personal, highly engaging content without risking HIPAA non-compliance.

TAGGED:HIPAA
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

stress impact your health
The Hidden Impact Of Stress On Your Body’s Alignment And Balance
Health Wellness
May 22, 2025
chewing better for health
Chewing Matters More Than You Think: Why Proper Chewing Supports Better Health
Dental health Health
May 22, 2025
Do You Grind Your Teeth at Night? Here’s How Night Guards and TMJ Treatments Can Help
Do You Grind Your Teeth at Night? Here’s How Night Guards and TMJ Treatments Can Help
Dental health
May 21, 2025
The Secret To A Confident Smile: Top Tips For Better Teeth
The Secret To A Confident Smile: Top Tips For Better Teeth
Dental health
May 21, 2025

You Might also Like

Health Reform

Wanted: a GOP That’s Not Scared of Progress in Health Care

May 19, 2011
marketing your new medical practice
Business

7 Tips for Effectively Marketing a New Medical Practice

November 27, 2013
Utilization Review
BusinessHospital AdministrationPolicy & Law

Think Like a Reviewer: Utilization Review

August 31, 2014

DC Conference: FDA At A Crossroads

November 8, 2011
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?