By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    An Expert’s Guide To Building and Improving Endurance
    June 30, 2022
    medical assistants
    What Do Medical Assistants Do On a Day to Day Basis?
    April 5, 2022
    superfoods to help with prostate health
    10 Healthy Foods That Can Help Protect Your Prostate
    August 29, 2022
    Latest News
    Getting Back in the Game: Sports Injuries Rehabilitation Tips
    May 31, 2023
    4 Signs It’s Time to See a Therapist
    May 24, 2023
    11 Ways To Modernize Your Private Practice
    May 17, 2023
    How to Recognize the Signs of Hormonal Imbalance in Men
    May 29, 2023
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Komen Reverses Decision With Planned Parenthood
    February 4, 2012
    Does Doctor to Doctor Communication Protect Patients?
    November 5, 2012
    How Much Liposuction is Safe? The Answer Differs for Everyone
    September 29, 2015
    Latest News
    MRI Sedation Options: What You Should Know Before Screening
    May 17, 2023
    What is the Process of Creating Medicine from Nature?
    May 2, 2023
    Choosing the Right Treatment Option for Varicose Veins
    May 2, 2023
    What Are Wrong-Site Surgeries and How Do They Occur?
    April 27, 2023
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: In Times of Change, HealthCare Leaders Turn to Internal Communications
Share
Sign In
Notification Show More
Aa
Health Works CollectiveHealth Works Collective
Aa
Search
Have an existing account? Sign In
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Hospital Administration > In Times of Change, HealthCare Leaders Turn to Internal Communications
BusinessHospital Administration

In Times of Change, HealthCare Leaders Turn to Internal Communications

Karen Corrigan
Last updated: 2013/02/20 at 8:42 AM
Karen Corrigan
Share
4 Min Read
SHARE

CommunicationHealthcare leaders recognize the importance of internal communication experts when it comes to creating awareness, understanding and support for organizational change. And it goes without saying that “change” is the new watchword of the healthcare industry.

CommunicationHealthcare leaders recognize the importance of internal communication experts when it comes to creating awareness, understanding and support for organizational change. And it goes without saying that “change” is the new watchword of the healthcare industry.

From development of accountable care organizations, to cost reduction initiatives, to implementation of health IT systems and EMRs, to the creation of new ventures and partnerships, the magnitude and rate of change for healthcare workers are significant.

But not all of the messaging is getting through.

More Read

employee's wellness

How Hospitals and Other Healthcare Providers Can Boost Employee Morale

What are the Benefits of Hospitals and Clinics Using Expense Management Services?
Tips to Keep Health Workers Safe in the Workplace
9 Hospitals That Have Introduced Green Initiatives
Best Money-Saving Tips for Health Managers

“We’re putting out more and more information, but seem to be getting less and less support for what we need to do,” declared a hospital administrator. And therein lies the problem. One of the most common traps we fall into is confusing information sharing with communication. The act of telling someone something does not necessarily equate to information received or understood.

So how do health system executives rally the troops to gain support for large scale change initiatives?

The answer is strategic internal communications, a purposeful approach to translating corporate strategy, activities and issues for the workforce, and developing messaging, methods and channels to reach, engage and rally support from internal audiences.

To get the most out of internal communications functions, healthcare executives as well corporate communications leaders, must first define the role of internal communications beyond that of simply disseminating information. Best practices demonstrate focused alignment of internal communication initiatives to corporate goals, engagement of managers at all levels as linchpins in the communications process, and expert communications professionals that serve as strategists and counselors across the health system.

5 Areas of Strategic Focus for Internal Communicators

Focused, strategic internal communication initiatives can build a strong sense of identity, purpose, values and culture among employees; facilitate strategic transformation and change; and engage leaders and staff in meaningful and productive ways.

The operative word is focus. Communicators must discern the difference between nice-to-do activities and mission-critical communications strategies and tactics. For most healthcare organizations, strategic internal communications will yield the most impact when focused on five core areas:

  1. Corporate Strategy – informing, engaging and building commitment to the health system’s vision, strategy, goals and major initiatives.
  2. Brand Alignment – creating a unified internal identity, sense of purpose, values-driven culture and brand experience.
  3. Change Management – informing and educating staff about major changes and the impact on jobs, work flow and processes; facilitating adoption of new practices.
  4. Issues Management – informing, rallying support for, and managing critical issues and unplanned events that impact staff, affect employee relations and damage reputation.
  5. Workplace Culture – engaging employees in major events, recognizing and celebrating staff achievements, and creating a sense of pride in the work and the workplace.

When Trust is Established, People Become Active Participants

Leadership is tested most during times of organizational transition. And nothing can derail progress like a workforce that is at best disengaged, but all too often just plain mistrustful of management’s intent. A well-developed, focused internal communications strategy and capability can change that – and facilitate organizational transformation by engaging employees in change management, inspiring staff to live and deliver the brand, and building commitment to mission, vision and goals.

The bottom line – and the impact on the bottom line – comes from realizing that better communications, not just more information, will drive success.

 

TAGGED: communication strategy

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Karen Corrigan February 20, 2013
Share this Article
Facebook Twitter Copy Link Print
Share
Previous Article Michigan Physicians Benefit From HIPAA Compliant E-Prescribing
Next Article 4 Tips for Using HealthCare Social Media to Attract New Patients

Stay Connected

1.5k Followers Like
4.5k Followers Follow
2.8k Followers Pin
136k Subscribers Subscribe

Latest News

11 ways nurses can care for patients during mental health crises
11 ways nurses can care for patients during mental health crises
Mental Health June 6, 2023
test
Essential Steps for Starting Your Journey as a Fitness Instructor
Fitness June 5, 2023
mimosa pudica
Health Benefits of Mimosa Pudica: The Marvel of Nature
News June 2, 2023
medical bills
Who is Responsible for Paying the Medical Bills After an Injury?
News June 1, 2023

You Might also Like

Types of Remote Access Solutions for Hospitals
Medicare

Types of Remote Access Solutions for Hospitals

April 27, 2023
get a career in medical device sales
Medicare

What Are the Benefits of Attending Medical Sales College?

April 10, 2023
subscription based telemedicine
Hospital Administration

Subscription Management Solutions Are Crucial for Telemedicine

April 5, 2023
patient's well-being
Hospital Administration

Comfort And Safety: 7 Ways Healthcare Organizations Can Create A Better Environment For Their Patients

April 4, 2023
//

We influence million of users and is the most authentic source of information on healthcare business and technology news.

Quick Links

  • About
  • Contact
  • Privacy
Subscribe

Subscribe to our newsletter to get our newest articles instantly!

Follow US

© 2008-2023 HealthWorks Collective. All Rights Reserved.

Welcome Back!

Sign in to your account

Lost your password?