By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Keeping Up With a Picture Perfect World for Healthcare Marketing
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > Keeping Up With a Picture Perfect World for Healthcare Marketing
BusinessSocial Media

Keeping Up With a Picture Perfect World for Healthcare Marketing

Stewart Gandolf
Stewart Gandolf
Share
3 Min Read
SHARE

In a conversation the other day with Simona Ramos, one of our top artists at Healthcare Success, I was reminded how the general public has become far more visually aware and demanding.

In a conversation the other day with Simona Ramos, one of our top artists at Healthcare Success, I was reminded how the general public has become far more visually aware and demanding. For healthcare marketing, good pictures are not good enough.

The ability to “think visually” is a talent that not everyone has. They don’t have Simona’s creative eye, years of training or experience in art, design, graphics or visual imagery. But the proliferation of great technology continues to raise the public’s expectation standard for images and photos.

Image-intense social media (Pinterest, Instagram, SlideShare, Facebook and others) are among the “visual-ed” forces at work. What’s more, a camera and software is built into nearly everyone’s phone. And the quality of most SLR digital cameras is exceptional.

More Read

Think Like A CEO: Must-Have Skills For Business AND Medicine Today
Insights from the 2014 Meaningful Use EHR Market Share Report
Healthcare 2014: A Retrospective
Engineering Temporary Hospitals for Extreme Weather
Rise Of The Digital Doctor [Infographic]

As a case in point, a professional photographer told me the other day that he hates it because a lot of individuals now own the same high-end camera that he does. For him, it’s become more difficult to figure out if the wedding pictures, for example, were taken professionally or by someone in the audience.

Sure enough, while I was on a run a couple weeks later I saw three teenage girls taking pictures with that same, expensive-model camera. The hardware, software, technology and expectations have produced a new and higher standard for photos.

Much of what your healthcare marketing and advertising says about the practice or hospital is communicated in pictures and other visual elements. Your website, blog, print and digital ads all contains photos, videos, podcasts and other images.

It’s important to add here that technology alone does not replace the creative talent of an experienced graphic artist or professional photographer. That’s an exceptional skill set that you should hire or outsource.  But for the healthcare provider or marketing executive, this means that your photos have to be better than ever…color corrected, in style and more.

This is a reminder for all of us that, to capture attention and have impact, your audience (patients, prospective patients and others) now expects your photos to be nothing less than terrific.

And for more on this topic, read Picture This: Using the Explosive Trend to Visuals in Social Media.

 

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

dental care
Importance of Good Dental Care for Health and Confidence
Dental health Specialties
October 2, 2025
AI in Healthcare
AI in Healthcare: Technology is Transforming the Global Landscape
Global Healthcare Policy & Law Technology
October 1, 2025
Choosing the Right Swimwear for Health and Safety
News
September 30, 2025
sports concussions
Concussion In Sports: How Common They Are And What You Need To Know
Infographics
September 28, 2025

You Might also Like

Marie Ennis-O'Conner
Social Media

A Must-Follow Social Media Advisor

December 2, 2015
pediatrics
BusinessFinancePublic Health

Pediatric HCAHPS Model, First of Its Kind

February 19, 2015

Are Readmissions Always Bad?

September 27, 2011

Further Disruptive Changes in Health Care Delivery

September 3, 2012
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?