By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    What Are the Benefits of CBD?
    November 27, 2021
    How to Measure Adult Diapers- The Ultimate Guide to Picking the Right Size
    March 8, 2022
    medicine cabinet
    The Effect Of Finished Dosage Form Manufacturing In New Drugs
    July 5, 2022
    Latest News
    7 Most Common Healthcare Accreditation Programs: Which Should You Use?
    August 20, 2025
    Hospital Pest Control and the Fight Against Superbugs
    August 20, 2025
    Hygiene Beyond The Clinic: Attention To Overlooked Non-Clinical Spaces
    August 13, 2025
    5 Steps to a Promising Career as a Healthcare Administrator
    August 3, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Ebola Education, Hospital Marketing, Healthcare Marketing, Healthcare Communication
    Hospital Marketing and Ebola: Communication and Education Needed
    October 30, 2014
    healthcare IT
    The Billion Dollar Healthcare IT Opportunity That the US Government Wasted
    January 27, 2013
    red bull
    Downing Energy Drinks: A Real Buzz Kill
    March 17, 2015
    Latest News
    How Social Security Disability Shapes Access to Care and Everyday Health
    August 22, 2025
    How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
    August 22, 2025
    How One Fall Can Lead to a Long Road of Medical Complications
    August 22, 2025
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: What the Leader of the World’s Largest Medical Device Community Says About Marketing
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Finance > What the Leader of the World’s Largest Medical Device Community Says About Marketing
BusinesseHealthFinanceMedical DevicesSocial MediaTechnology

What the Leader of the World’s Largest Medical Device Community Says About Marketing

Jonathan Catley
Jonathan Catley
Share
4 Min Read
Medical Device Marketing, Product Marketing, Online Marketing
SHARE

MedGadget.com recently interviewed Joe Hage, leader of the world’s largest medical device community.

MedGadget.com recently interviewed Joe Hage, leader of the world’s largest medical device community. As a medical device marketing consultant, his LinkedIn Medical Devices Group boasts over 220,000 members. He had some very interesting things to say about lead generation, developing a medical device marketing strategy, social media and web development for medical device companies.Medical Device Marketing, Product Marketing, Online Marketing

Although he felt that some marketing strategies for medical devices can be similar to those found in the traditional B2B and B2C fields, he did acknowledge the additional challenges of attracting the attention of those in the medical fields who can be influencers or decision-makers.

Changing established beliefs in the medical field can be an uphill battle. Chief among his requirements for successfully marketing a medical device is creating a compelling value proposition. The target audience, whether the end consumer or the medical professional, needs to clearly understand why this medical device is better, faster, more effective, or less expensive than currently available options in order to build up the necessary motivation to make a change.

More Read

Making Patients With Devices Less Dependent on Doctors
Beyond the Buzz: A Practical Guide to Building an Online Healthcare Community
Book Review – Tweeting LINUX
Nurses’ Strike Cost $6 Million
Mobile Health Around the Globe: MedicMobile HopePhone’s Recycling Helps Those in Need

Although he believes that social media is helpful in spreading the word about any new medical device, he adamantly believes that success must revolve around having something useful, relevant and helpful to say. Just letting the medical community or patients know that a new device exists isn’t good enough unless there is a strong rationale and steady stream of supporting information behind the claims.

How can these insights translate to those trying to create a marketing strategy to introduce a new medical device or reinforce the effectiveness of an existing one? A few thoughts would be:

  • Think like a marketer, not a manufacturer: During the manufacturing phase it is crucial to pay attention to specifications and technical details of the product. But then the company needs to reframe its thinking in order to create a marketing strategy which effectively translates product merits into patient benefits.
  • Know what is important to your target groups: This relates back to the compelling value proposition. Why is your medical device better for the doctor or hospital; what benefits does it have for the patient? This information must be presented in multiple online forums to appeal to the widest audience possible.
  • Grab their attention: Use carefully crafted pay-per-click (PPC), SEO and digital marketing campaigns to attract the attention of your target audience and reel them in with your value proposition.
  • Use social media appropriately: Just putting out Facebook posts or tweets about your medical device isn’t enough to change minds. Build a strong Linked-In group like Hage’s, find a social media influencer who can curate a thoughtful discussion on your product, or look for patients who can provide knowledgeable testimonials about your product’s effectiveness.

Medical device marketing presents some unusual challenges to those who are trying to implement it properly. Relying on experts who have a record of success in the field can help ease the transition from new product to success.

TAGGED:marketing
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

engineer fitting prosthetic arm
How Social Security Disability Shapes Access to Care and Everyday Health
Health care
August 20, 2025
a woman explaining the document
How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
Public Health
August 20, 2025
physiotherapist at work
How One Fall Can Lead to a Long Road of Medical Complications
Health care
August 20, 2025
Common Healthcare Accreditation Programs
7 Most Common Healthcare Accreditation Programs: Which Should You Use?
Health News
August 20, 2025

You Might also Like

MRI brain scan
DiagnosticsMedical DevicesRadiologyTechnology

RSNA 2013: Imaging Key to Diagnosing Brain Injuries in Veterans

December 3, 2013
telemedicine
eHealthMedical InnovationsMobile HealthTechnology

There’s No Difference Between mHealth and Telemedicine [VIDEO]

May 12, 2014
Apple Health
eHealthMedical DevicesMobile HealthTechnology

Apple Health App: A First Taste

September 24, 2014

FDA Approves Roche (Genentech) Skin Cancer Drug–Zelboraf

August 18, 2011
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?