By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: A Lively Healthcare Marketing Discussion in New York City
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > A Lively Healthcare Marketing Discussion in New York City
Business

A Lively Healthcare Marketing Discussion in New York City

Karen Corrigan
Karen Corrigan
Share
2 Min Read
SHARE

What a treat it was this past week to join the smart folks from National Research Corporation and their super smart healthcare marketing clients at NRC’s Market Insights Fall Consumer Colla

What a treat it was this past week to join the smart folks from National Research Corporation and their super smart healthcare marketing clients at NRC’s Market Insights Fall Consumer Collaborative in New York City.  We spent two days delving into healthcare research findings, exploring changes in the healthcare industry and brainstorming ideas to advance marketing practices.

I had the opportunity to lead a discussion on Customer Decision Journey Mapping – a method to help healthcare marketers discover the touch points or “moments of truth” that most influence consumer decisions to select, use and advocate for healthcare services, providers and brands.  By gaining deep insights into how consumers learn about, seek and evaluate healthcare providers – and how they judge the experience – marketers can better focus marketing investments on activities that convert seekers to brand loyal customers.

The slides from that session are embedded at the end of this post.

More Read

Health Insurance Benefits: Can You Have It Your Way?
(Some) Docs Launch War on Overutilization
Lessons on Building a Great Ortho Team from The Avengers
The PCMH and Home Care Data: An Interview with Melissa McCormack
Nurses and Unions

On a side note, I thoroughly enjoyed seeing the new One World Trade Center from my room on the 32nd floor of the conference hotel.  What an impressive building!

TAGGED:marketing
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

contamination
Batch Failures And The Hidden Costs Of Contamination
Health Infographics
October 21, 2025
Medication Management For Seniors
Simplifying Medication Management For Seniors
Infographics Senior Care
October 21, 2025
Guide To Pursuing a Career in Nursing as a Foreigner in the USA
Collaboration Is the Prescription for Better Patient Care
Health
October 20, 2025
Epidemiological Health Benefits
Personal and Epidemiological Health Benefits of Blood Pressure Management
Health
October 13, 2025

You Might also Like

Recession Drives Lower Health Spending

January 11, 2012

FDA Fired Device Whistleblowers

January 30, 2012
healthcare spending
BusinessFinanceHealth ReformPolicy & LawPublic Health

Why Do Some States Spend More on Health Care?

April 18, 2013

Hospitals to patients: Go Away and Don’t Come Back Soon

June 8, 2011
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?