By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    Physicians
    Why Recruiting Physicians is More Challenging than Hiring Other Professionals
    December 17, 2024
    Telemedicine Apps
    Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
    July 20, 2025
    improving patient experience
    6 Ways to Improve Patient Satisfaction Within Hospitals
    December 1, 2021
    Latest News
    5 Steps to a Promising Career as a Healthcare Administrator
    August 3, 2025
    Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
    July 20, 2025
    How Probate Planning Shapes the Future of Your Estate and Family Care
    July 17, 2025
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Image
    Surge Exercises: Bombings and Blast Injuries
    April 21, 2013
    This Week in Washington
    March 27, 2012
    Are You Providing Value to Patients?
    June 12, 2013
    Latest News
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
    How Health Choices and Legal Actions Intersect After an Injury
    July 17, 2025
    How communities and healthcare providers can address slip and fall injuries with legal awareness
    July 17, 2025
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Mayo Clinic’s Social Media Data Geek
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > Mayo Clinic’s Social Media Data Geek
Social Media

Mayo Clinic’s Social Media Data Geek

jkennedy93
jkennedy93
Share
3 Min Read
Mayo Clinic Social Media Health Network
SHARE

Meet Makala Johnson, Mayo Clinic’s social media data geek. She was the first hire of the Mayo Clinic Center for Social Media. After listening to her, you’ll understand why. She is the a lover of all things data and demonstrates a great skill at understanding the data metrics that should be tied to social media. She also lives the mission of the Mayo Clinic and is engaging, friendly and helpful. Listen to our conversation or drop in at the time stamps below:

Mayo Clinic Social Media Health Network

06/15/15 — A moment during Mayo Clinic’s “Bringing on the Social Media Revolution to Health Care” social media residency, presented by the Mayo Clinic Social Media Health Network at the Doubletree in Rochester, Minnesota on Monday, June 15, 2015. Follow along online using #MCCSM. Learn more at socialmedia.mayoclinic.org. (Photo by Jason Pratt / Mayo Clinic)

Introduction
Mayo Clinic believes in engagement
Metrics and analytics
How did the Center for Social Media get founded
How many team members in the social media effort at the Mayo Clinic?
Content submission guidelines
Ideas for content come from the whole system
Dr. Chuck Rosen – Celebrating moments at Mayo
Coordination and Cooperation
Reviewing content submission
Training for all employees
How many social accounts were active when the MCCSM was founded?
How are you keeping track of all your content
What management tool are you using?
Tool selection process?
Did you select an “off the shelf” tool or was it customized for MCCSM?
When do you need a management tool? Number of people using social media or the number of social media sites you’re managing?
Did you work with social media management tools before the creation of the CSM?
How do you differentiate between your personal and professional profiles?
How many social media accounts are there for the Mayo Clinic?
Who is the head of social media for all of Mayo Clinic? Lee Aase of course!
Have you had any rogue accounts?
She’s a data geek!
What are considered the “essential” metrics?
Can you track “save for later” posts?
Are you using Facebook tracking pixels?
Are you downloading the Facebook analytics report?
What are the benefits of using a social media management tool?
Standard response time to comments?
Did you get a demo of the social media platform?

More Read

Can HealthCare Providers Afford to Ignore Social Media?
Part 3 – TEDMED Great Challenges: Improving Medical Communication
Beyond the Buzz: 3 Free Tools to Help You Measure Your Twitter Influence
Facebook Graph Search: Game Changer or Minefield for Healthcare Marketing
Interview: Tiantian Li, Founder of DXY, Chinese Physicians’ Online Community

Social Media Tip: Keith Boswell “Create a Content Library”

ANNOUNCEMENT! Get in on a pilot of the Get Social Health Academy

Visit our resources page for more valuable (and free!) resources on social media and digital health.

https://www.sprinklr.com/

https://hootsuite.com/

TAGGED:podcastwebcast
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

technology in medical research
The Tools Helping Medical Researchers See the Full Picture
News Technology
August 3, 2025
5 Steps to a Promising Career as a Healthcare Administrator
5 Steps to a Promising Career as a Healthcare Administrator
Health
July 31, 2025
holistic dental
Holistic Dentist Services Are Natural and Safe
Dental health Specialties
July 28, 2025
botox certification
Help Improve People’s Skin Health Via Botox Certification
Skin Specialties
July 22, 2025

You Might also Like

Image
BusinessFinanceHospital AdministrationSocial Media

How to Create an Original Healthcare Campaign That Leaves A Lasting Impression

June 23, 2014
nurses and social media
eHealthMobile HealthSocial Media

HCPs and How They Use Social Media

December 9, 2013
Physician-Marketing-Community-Outreach
Social Media

5 Areas Where Medical Practices Can Get Involved with Community Outreach

August 28, 2015

How Big Data Hadoop Can Save Patients from a Crippling Healthcare System

July 28, 2014
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?