By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    stress management for healthcare workers
    3 Tips For Healthcare Professionals: How To Stay Beautiful, Healthy, and Happy
    November 2, 2021
    importance of relaxing on the weekend for your health
    Importance of Relaxing During the Weekend for Optimal Health
    March 25, 2022
    LASIK Eye Surgery
    What Is LASIK Eye Surgery?
    May 16, 2022
    Latest News
    6 Easy Healthcare Ways to Sit Less and Move More Every Day
    September 10, 2025
    7 Most Common Healthcare Accreditation Programs: Which Should You Use?
    August 20, 2025
    Hospital Pest Control and the Fight Against Superbugs
    August 20, 2025
    Hygiene Beyond The Clinic: Attention To Overlooked Non-Clinical Spaces
    August 13, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Heroism in Harm’s Way
    February 21, 2015
    5 Things Every Trainee GP Should Know
    August 27, 2019
    Top 5 Facts About CPPA Accreditation
    April 9, 2015
    Latest News
    Healthcare at a Crossroads: Why Leadership Matters More Than Ever
    September 9, 2025
    How Social Security Disability Shapes Access to Care and Everyday Health
    August 22, 2025
    How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
    August 22, 2025
    How One Fall Can Lead to a Long Road of Medical Complications
    August 22, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Millennial Speak: Reaching the Next Generation of Healthcare Consumers
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Policy & Law > Global Healthcare > Millennial Speak: Reaching the Next Generation of Healthcare Consumers
BusinessGlobal HealthcarePublic Health

Millennial Speak: Reaching the Next Generation of Healthcare Consumers

CraigF
CraigF
Share
5 Min Read
SHARE

He’s been called the first millennial CEO. And Mark Zuckerberg and his twenty- and thirty-something cohorts may very well be the next big thing in healthcare.

The new boom in healthcare involves those born between roughly 1982 and 2003. Not only are their numbers on the rise, but so is their purchasing power. Their lifetime value as healthcare consumers cannot be ignored.

“We’re Too Young to Be Sick”

He’s been called the first millennial CEO. And Mark Zuckerberg and his twenty- and thirty-something cohorts may very well be the next big thing in healthcare.

The new boom in healthcare involves those born between roughly 1982 and 2003. Not only are their numbers on the rise, but so is their purchasing power. Their lifetime value as healthcare consumers cannot be ignored.

“We’re Too Young to Be Sick”

More Read

managed care organization
Managed Care Organizations and Data Based Management
More Health & Science Literacy, Please
Patient Care: Better Support Is Better Treatment
Which Content Strategy Works Best For Your Healthcare Business?
Cancer Drugs: Why the High and Rising Prices?

That said, millennials pose some marketing challenges. They insist they’re too young and healthy to worry about health insurance. They don’t utilize a lot of inpatient/outpatient services, choosing instead to get their care from primary care providers, urgent care centers or through an OB/GYN provider. And having grown up bombarded with advertising, millennials can smell a pitch coming from a mile away.

Yet, for all the things they are not, millennials do exhibit some intriguing traits for health care marketers. In particular, they are:

  1. Practical: Despite starting out as invincibles, millennials’ perspectives become more practical as they age — especially once they have kids.
  1. Value-driven: Even though cost is a concern, millennials will buy when they perceive the value is there or when they see it will benefit their children.
  1. Open to change: When it comes to healthcare, most millennials don’t have a strong brand affinity yet. Even if they do, they’re likely to change if given a compelling reason.

Paging Dr. Google

This is the totally online, totally on-demand generation. They’ve probably consulted with “Dr. Google” long before they are ready to reach out to you. So, any millennial marketing strategy has to be a digital strategy. But, if you truly care about reaching them, you’ll need to answer some questions first:

Is your brand relevant? Think young families in transition and what that means. Millennials are always moving — whether they’re relocating to a new city, getting new jobs, deciding where to give birth or where to bring children for pediatric care. They are also looking for providers who focus on promoting health and wellness, not just treating people when they are sick.

Is your message authentic? They don’t want to be “talked at,” or given a polished marketing pitch. They want to be heard. So listen, and start a conversation. Find out what they want and, when possible, tailor your offerings to them.

Are you thinking multiculturally? About 40 percent of this group is African-American, Latino, Asian, or a racially mixed background, and about 20 percent have at least one immigrant parent.

Are you using millennial-approved channels? In-tune marketers offer live and on-demand webinars on health topics, and are using Twitter hashtags in social media ad campaigns. They provide value-added content for their websites and have an interactive presence on social media.

Are you living up to your reputation? Finally, millennials are heavily influenced by reputation — especially what patients are saying about their experiences with you. They’ll check you out using a variety of sources, including online search, reviews and rating sites, their large social networks and word-of-mouth referrals.

Not sure of your millennial-speak abilities? The marketing polyglots at Wax Custom Communications can help. Just call us at 305-350-5700 or visit waxcom.com to start the conversation.

 

 

The post Millennial Speak: Reaching the Next Generation of Healthcare Consumers appeared first on Wax Communications.

TAGGED:healthcare marketingmillennials
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

a woman walking on the hallway
6 Easy Healthcare Ways to Sit Less and Move More Every Day
Health
September 9, 2025
Clinical Expertise
Healthcare at a Crossroads: Why Leadership Matters More Than Ever
Global Healthcare
September 9, 2025
travel nurse in north carolina
Balancing Speed and Scope: Choosing the Nursing Degree That Fits Your Goals
Nursing
September 1, 2025
intimacy
How to Keep Intimacy Comfortable as You Age
Relationship and Lifestyle Senior Care
September 1, 2025

You Might also Like

at-home genetic testing method kits
Global Healthcare

Simplifying the Genetic Testing Process: How At-Home Kits are Changing the Game

January 25, 2023

Concierge Medicine and Boutique Medical Practices: Cure or Disease?

January 23, 2012
BusinessMental Health

Tips To Teach Healthcare Workers About Managing Stress

July 31, 2019

Want Your ACO To Succeed? …Focus On Improving Doctor/Patient Communication

January 20, 2013
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?