By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    What Are the Benefits of CBD?
    November 27, 2021
    How to Measure Adult Diapers- The Ultimate Guide to Picking the Right Size
    March 8, 2022
    medicine cabinet
    The Effect Of Finished Dosage Form Manufacturing In New Drugs
    July 5, 2022
    Latest News
    5 Steps to a Promising Career as a Healthcare Administrator
    August 3, 2025
    Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
    July 20, 2025
    How Probate Planning Shapes the Future of Your Estate and Family Care
    July 17, 2025
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Physician Wellness – Saying “NO” to Endless Hours and Solo Practice
    January 28, 2012
    Hospital Marketing online
    Creating a Realistic Hospital Marketing Plan
    May 1, 2014
    An American Med Student Student Learns New Skills in Nepal
    June 22, 2012
    Latest News
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
    How Health Choices and Legal Actions Intersect After an Injury
    July 17, 2025
    How communities and healthcare providers can address slip and fall injuries with legal awareness
    July 17, 2025
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Mitchell Poll Reveals that Boomers will Purchase Health Care Apps
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Mobile Health > Mitchell Poll Reveals that Boomers will Purchase Health Care Apps
Mobile Health

Mitchell Poll Reveals that Boomers will Purchase Health Care Apps

Gary Levin MD
Gary Levin MD
Share
4 Min Read
SHARE


 


More Read

circus-653851_1920
A Go Live of EPIC Proportions
Remote Monitoring Is on the Rise
Boomer Voice: Fitness and Fitness Gadgets for Boomers
Why a “Switzerland Approach” Might Become a Key Part of Wearable Health Platforms
5 Questions You’re Likely Not Asking About Digital Health, But Should

 

How important is social media to mobile health apps?  Very, according to Mitchell Research, a national polling company based in East Lansing, Michigan. Susie Mitchell is founder of MitchellPR a consulting firm focused on helping technology deliver mobile health and wellness apps to Baby Boomers.  A 30 year journalist and public relations veteran, she has a keen understanding of the 78 million person cohort. She is president of the nationally recognized marketing research, public relations and public affairs firm Mitchell Research & Communications, Inc. writes the BoomerTech blog and a weekly blog for AARP called App of the Week.  She is co-author of the book, Growing into Grace: Adventures in Self Discovery through Writing, which assists women in finding peace with their lives as they age.

There is a lot more to purchasing a mobile health app.  Providers need to be involved, and training sessions increase the likelihood they will be used as designed. 

And price point for the app is important.  About 36% would spend $1 or $2 on a medical app and 30% would spend $3 to $10.  This is good news, for app developers, insurance providers and doctors.

A common conversation amongst Boomers is that we all want to live longer and we all want more active lives.  Ask almost any Boomer what he or she thinks about getting older and you’ll hear the proclamation, “I’m not giving into aging.”

And we often say we will go to great lengths to keep the tentacles of Father Time at bay.

Now a new study shows that a majority of Baby Boomers (those born between 1946-64) who own smart phones are willing to put their money where their mouths are and purchasehealth apps that help monitor and combat chronic diseases.

The takeaway

Boomers want to help manage their chronic disease care, they are willing to pay for the mobile apps to help them―but they need assistance in learning how to use the apps.  There’s an opportunity for health care providers to develop 12-step type app/disease management programs to help get this medical giant under control.

What is troubling, however, is the resistance of older Boomers to be digitally connected.  The group that needs help the most is missing out on terrific apps to help them manage chronic disease. 

Lessons learned

·Just because chronic disease apps exist doesn’t mean they are used.
·Just because someone downloads a chronic disease app doesn’t mean he or she will use it.
·There needs to be a human liaison between the app and the Boomer user.
·Once the group gets comfortable together, they are willing to share their ideas and outcomes, which will make adherence to the app more likely.
·And, once they get used to it they are very likely to share their app with friends, increasing the number of users!

Searching for support groups:  Facebook groups, Twitter lists, Google Circles are a good place to find others who are familiar with health apps. Search YouTube, there are many professional and amateur training videos available.

Doctors need to step it up and encourage Boomer patients to download and use the health care apps.  If they don’t already own a tablet, trends show they will be purchasing one soon.

In my next post we are going to discuss the ideal platform…smartphone vs. tablet and operating system, iOS vs. Android.

brain banner                 

 

 

TAGGED:health apps
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

technology in medical research
The Tools Helping Medical Researchers See the Full Picture
News Technology
August 3, 2025
5 Steps to a Promising Career as a Healthcare Administrator
5 Steps to a Promising Career as a Healthcare Administrator
Health
July 31, 2025
holistic dental
Holistic Dentist Services Are Natural and Safe
Dental health Specialties
July 28, 2025
botox certification
Help Improve People’s Skin Health Via Botox Certification
Skin Specialties
July 22, 2025

You Might also Like

The Importance of Patient Advocates for Orphan Drugs

April 19, 2013

Personal Health Records v. 2.0: Cloud, Social and Mobile

September 16, 2013
healthcare video series
eHealthMobile Health

High Quality, Low Cost HealthCare Video Interview Series: Scott Zimmerman and Televox

July 23, 2013
eHealthTechnology

Health And Fitness Apps: Know The Untold Benefits

May 12, 2019
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?