By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    An Expert’s Guide To Building and Improving Endurance
    June 30, 2022
    medical assistants
    What Do Medical Assistants Do On a Day to Day Basis?
    April 5, 2022
    superfoods to help with prostate health
    10 Healthy Foods That Can Help Protect Your Prostate
    August 29, 2022
    Latest News
    5 Steps to a Promising Career as a Healthcare Administrator
    August 3, 2025
    Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
    July 20, 2025
    How Probate Planning Shapes the Future of Your Estate and Family Care
    July 17, 2025
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    healthcare cost crisis
    What If the Health Care Cost Crisis Solves Itself?
    May 11, 2013
    Do You Need Life Insurance? What Does It Cover?
    December 23, 2022
    HIE metal plans
    The Four “Metal Plans” of Health Insurance Exchanges
    May 28, 2013
    Latest News
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
    How Health Choices and Legal Actions Intersect After an Injury
    July 17, 2025
    How communities and healthcare providers can address slip and fall injuries with legal awareness
    July 17, 2025
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Mobile Health Apps: Meeting the Apple challenge – the Google way
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Mobile Health > Mobile Health Apps: Meeting the Apple challenge – the Google way
eHealthMobile Health

Mobile Health Apps: Meeting the Apple challenge – the Google way

shriram
shriram
Share
4 Min Read
Google-Play-vs-App-Store-198x198
SHARE

 

Google-Play-vs-App-Store-198x198

Contents
  

 

Google-Play-vs-App-Store-198x198

Acceptability of smartphones and mobile devices today continue to encourage development of several mobile medical Apps , with both Apple and Google playing prominent roles. Experts view medical apps for both Android and iPhone as “great tools for acquiring information on topics that range from health to diagnosis.”

The ‘Google’ Play

More Read

health Facebook advertising
Duke Health and Facebook Advertising Case Study
The Olympics, Doctors, NHS, Transformation, and Heroes: Why the Difference between USA and UK?
#HCSM Review – Edition 28 – Connectivity – Request For Submissions
Is Your Hospital Website Costing You Revenue?
Majority of Seniors Want Digital Tools to Manage Their Health

Stepping up its challenge to Apple, it has announced a new lineup of mobile devices, using alliances with Samsung and LG. The Nexus line is the latest and some of the analysts have termed it as the “greatest” from the house of Google. It is designed to be the premier hardware for Google’s Android platform. The NPD Group, a market research firm in its report on the smartphone market through October 2011 remarked Android and IOS are extending their lead forcing companies like RIM and Microsoft struggle with their strategies. (Microsoft has recently unveiled a new version of its software for smartphones followed by release of its Surface in direct competition with Google in the hardware market.)

Google plunged into the smartphone market by acquiring Motorola Mobility this year and by forging partnerships with renowned manufacturers. It went into expansion of mobile software and hardware to “bring down its dependence on Web search and to widen its access to the growing market for advertising on wireless devices,” says a recent coverage on Bloomberg business week. “This year Google hopes to generate $8 billion in mobile-ad revenue on an annual basis,” it further adds. However, while Android enjoys the biggest share of smartphone software, it is Apple who leads in the tablet market. Apple has the home-grown advantage. It also enjoys a wider retail distribution and has a better market share in all the categories.

Where’s the Problem?

Some Critics are of the opinion that the ecosystem of Android medical apps is yet to mature to the level of IOS. Another challenge is the changing brand perception as “people do not associate Google with Android which can adversely impact its nascent hardware business,” says Robert Passikoff, founder and president of brand research firm Brand Keys. Also “the Nexus line may lose some of its sheen, with Apple unveiling the iPad mini,” warns the Bloomberg business week article quoting Gartenberg, an analyst at Gartner. There are problems with slow release of upgrades and Critics apprehend that it can go the 4G way where a “cesspool of acronyms, overoptimistic marketing claims and incompatible technologies has made it incomprehensible to the average consumer.”

A Bright Future on the Cards

Both Apple and Google have been instrumental in reshaping the competitive landscape for smartphones, observed Ross Rubin, executive director of Connected Intelligence for The NPD Group. No industry will be left untouched by this blooming revolution and ‘Healthcare’ is very much a front runner already. With more than a billion apps downloaded across the world, many experts firmly believe that the future is bright for healthcare technology in the years to come. What will be exciting is – technological innovation will continue to amaze us and what we are witnessing currently are the signs of advanced features of an emerging health information technology ecosystem. Tomorrow belongs to tablets and mobile medical apps and the arena of healthcare has reasons to rejoice.

Image Courtesy : http://cdn.techanalyzer.net and www.english.samaylive.com

Original Post

TAGGED:health apps
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

technology in medical research
The Tools Helping Medical Researchers See the Full Picture
News Technology
August 3, 2025
5 Steps to a Promising Career as a Healthcare Administrator
5 Steps to a Promising Career as a Healthcare Administrator
Health
July 31, 2025
holistic dental
Holistic Dentist Services Are Natural and Safe
Dental health Specialties
July 28, 2025
botox certification
Help Improve People’s Skin Health Via Botox Certification
Skin Specialties
July 22, 2025

You Might also Like

Keeping Patient Data Secure in a Digital World

February 16, 2016
Health Care and Digital Influencers on Twitter
BusinesseHealthSocial Media

List of Health Care Social Media and Digital Influencers on Twitter

August 4, 2014

Health IT Helps Physical and Fiscal Bottom Lines

August 7, 2011
eHealthTechnology

3 Secrets Triggering Enormous Interest In Healthcare Analytics

October 28, 2019
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?