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Health Works Collective > eHealth > Medical Records > Improving Clinical Workflow, Physician Satisfaction with Health IT
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Improving Clinical Workflow, Physician Satisfaction with Health IT

Bill Crounse
Bill Crounse
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On the heels of yesterday’s post about physician and nurse dissatisfaction with health IT, I thought I would provide some balance by showing how technology solution vendors and medical provider organizations are working together to improve clinical workflow and clinician satisfaction with EMR (electronic medical record) and HIS (hospital information system) technologies.

On the heels of yesterday’s post about physician and nurse dissatisfaction with health IT, I thought I would provide some balance by showing how technology solution vendors and medical provider organizations are working together to improve clinical workflow and clinician satisfaction with EMR (electronic medical record) and HIS (hospital information system) technologies.

raja shresthaEarlier this month while attending and speaking at the GE Centricity Live conference in Denver, I ran into an old friend, Dr. Rasu Shrestha. Dr. Shrestha is a radiologist who currently serves as Vice President for Medical Information Technology at UPMC in Pittsburgh. He and I first met up in September of 2012 when I was asked to provide a keynote address at UPMC’s annual Technology Summit. Since then, I’ve continued to follow the progress and good work going on at UPMC. During catch-up conversations over drinks at the GE event in Denver, Dr. Shrestha brought me up to date on some recent collaborations between UPMC, Microsoft, Intel and our GE Healthcare joint venture partner, Caradigm.

I’ve posted a new video about the project below that was recently released by our colleagues at Intel. In that video you will see how partners have come together to help solve some of the thorny Health IT issues that continue to frustrate clinicians. See how UPMC is incorporating the versatility and mobility of Microsoft Surface Pro tablet computers with a solution from Caradigm that helps bring contextual awareness between electronic record systems and other clinical systems in a large, and very complex health organization, like UPMC.

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The ACA has put patients at the center of healthcare services. A patient-centric healthcare approach in this digital era means a revised definition of quality in the physician-patient relationship. When it comes to healthcare services, patients shell out a hefty amount from their pocket and want nothing less than the best. The services in healthcare are no longer limited to just cost as consumers now evaluate quality and experience in the same equation. Research highlights from the 2015 Healthcare Consumer Trends by National Research Corporation states that reputation in healthcare matters more to consumers when choosing a brand than any other industry, e.g. hospitality, retail, airline, etc. The new generation of quality measurements in healthcare require a different mind-set and a different 'toolbox' to handle the hurdles. It’s the need of the hour for healthcare providers and others across the healthcare value chain to adopt the patient-centric approach for surviving in the vast competitive ocean of healthcare services. Patient-centric care is an approach that develops through effective communication, empathy and a positive physician-patient relationship. The primary purpose is to improve patient care outcomes and satisfaction and to reduce patient symptoms and unnecessary costs. It’s a win-win situation for both physicians and patients. While healthcare providers are able to support their patients in becoming more compliant with treatment and management of their conditions/diseases, patients feel more satisfied with the care that they are receiving. PwC’s Health Research Institute’s annual report 2016 states that health systems should keep an eye on the consumer experience as they expand and extend. More partnerships and more caregivers could mean confusion for patients and poor customer experiences. To differentiate their practice among competitors, patient satisfaction can be used as a competitive distinguishing factor. Although patient satisfaction cannot really provide tangible benefits, but an experience that exceeds patient expectations for what a practice/hospital can provide is very important as it creates loyal patients who return for future health needs and refer their family and friends. Happy and satisfied patients are a secret marketing weapon for healthcare providers, whether they are physicians, dentists, physiotherapists or hospitals. Your patients are the new-age digital health decision-makers. In this era of Internet and social media, they now have multichannel access to information related to health. Needless to mention, they have gained new power to make their decisions; whether it’s choosing a healthcare provider or referring a physician to family and friends. By converting your satisfied patients to be your brand advocates, you can capitalize and use their voice as an effective marketing strategy to reach out to many other potential patients. To strive and thrive, in the U.S. many healthcare organizations are applying patient-centric approaches to healthcare. It’s all about what matters to patients, so it makes a lot of sense for the healthcare industry to place patients' healthcare experience at the center of their policies and procedures. The best deliverables are a combination of great communication for a positive physician-patient relationship, disciplined measurement and analysis of patient feedback and commitment to technology innovation – the formula for improving patient engagement and care.
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health tech EMR HIS

I mentioned in yesterday’s post that it just isn’t good enough for clinicians to proclaim that Health IT is broken and doesn’t work for them. Instead of giving up, we clinicians need to be a part of the solution. We understand better than anyone else what we need from IT to be effective and productive in our work. We alone understand the bond of the physician-patient (or nurse-patient) relationship during a clinical encounter. If you want better technology, let your voice be heard. That is certainly what is going on at UPMC, and there is good evidence it is making a difference.  Enjoy the video.

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