By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    An Expert’s Guide To Building and Improving Endurance
    June 30, 2022
    medical assistants
    What Do Medical Assistants Do On a Day to Day Basis?
    April 5, 2022
    superfoods to help with prostate health
    10 Healthy Foods That Can Help Protect Your Prostate
    August 29, 2022
    Latest News
    5 Steps to a Promising Career as a Healthcare Administrator
    August 3, 2025
    Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
    July 20, 2025
    How Probate Planning Shapes the Future of Your Estate and Family Care
    July 17, 2025
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    healthcare cost crisis
    What If the Health Care Cost Crisis Solves Itself?
    May 11, 2013
    Do You Need Life Insurance? What Does It Cover?
    December 23, 2022
    HIE metal plans
    The Four “Metal Plans” of Health Insurance Exchanges
    May 28, 2013
    Latest News
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
    How Health Choices and Legal Actions Intersect After an Injury
    July 17, 2025
    How communities and healthcare providers can address slip and fall injuries with legal awareness
    July 17, 2025
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Patient Centricity in Clinical Trials Explained
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Technology > Medical Innovations > Patient Centricity in Clinical Trials Explained
Medical Innovations

Patient Centricity in Clinical Trials Explained

Jonathan Catley
Jonathan Catley
Share
5 Min Read
SHARE

Patient centricity has become a buzzword in the clinical trial industry ? but what does it really mean?

Contents
Why (and How) Do Patients Enroll in Clinical Trials?Improving Communication

These days, everyone seems to be talking about ?patient centricity? in clinical trials; however, I?m not sure that everyone fully grasps the meaning ? and the importance ? of this concept. For many, patient centricity or patient engagement may simply mean providing patients with basic information via a website, email, text, etc. In other words, it?s often a one-sided conversation. I recently came across an interview with Dr. John Whyte, the FDA?s Director of Professional Affairs and Stakeholder Engagement, in which he provides a more useful definition. According to Whyte, ?Patient engagement is about two-way communication, especially as it relates to trial design. It is about, early on, figuring out what your endpoints are and how you determine them with the patient in mind.? This concept isn?t exactly new ? consumer markets have been employing it for years, recognizing the impact of the internet and search early on, then adapting their marketing and engagement strategies to suit this new breed of ?empowered consumers.? But importantly, the goal of patient centricity isn?t just to speed up the drug approval process ? it?s a long-term strategy. Improving communication and the overall patient experience will undoubtedly enhance the reputation of clinical trials, which in turn will bolster patient and physician referrals, patient retention, and ultimately, cost efficiency. In this three-part series, we?ll explore some of the latest patient-centric tactics and technologies that are reshaping the clinical research landscape for sponsors and patients alike.

Why (and How) Do Patients Enroll in Clinical Trials?

True patient centricity demands a nuanced understanding of a patient?s mindset throughout his or her path to treatment. Why do patients choose to enroll in trials? What are the steps they take that lead them to that decision? Patients who sign up for clinical studies may be motivated by any number of factors, from financial considerations to sheer altruism. While the drivers may be varied, the path to treatment is typically the same: patients today invest a significant amount of time and energy conducting research online, learning everything they can about their condition, various treatment options (along with typical outcomes and potential side effects), trial locations, patient testimonials from similar trials, etc. For this reason, relying on traditional methods of recruitment, such as patient databases, is no longer enough. Just like in the path to purchasing a product, patients want to make their own decisions ? it?s the sponsor?s responsibility not only to ensure their trial is highly visible among the target patient demographic, but also that those patients have seamless access to all of the information they need to make a decision, or have a meaningful conversation with their doctor.

Improving Communication

In the past, the primary approach to clinical trial marketing was to focus on the physicians, who in turn would share the information with their patients. However, as patients become increasingly empowered, this model is becoming less and less effective. As a recent NIH article points out, the industry needs to adopt innovative tools and technologies designed to facilitate more meaningful, two-way communication between companies and consumers. For example, some companies are employing social listening techniques to monitor patient discussions online ? this allows for a more nuanced understanding of the mindset and some of the key issues for that particular demographic, which can then be used to drive better participation, retention, and relationships. Moreover, recent research from Tufts CSDD suggests that today, less than 0.2% of nurses and doctors actively refer patients to clinical studies. What?s behind this trend? Poor communication. The study found that ?nearly 30% of physicians and 45% of nurses reported never receiving initial or follow-up contact from investigative site staff following a referral, and a higher percentage reported never receiving their patients? clinical trial results.? Put simply, social media and the internet have made communication, personalization, and seamless access to information baseline expectations for patients and physicians alike. Sponsors need to ensure that the necessary channels (and materials) are accessible and intuitive if they want to keep their heads above water.

More Read

medical marijuana
Here’s How Millennials Impact Clinical Research And The Health Sector
Sonitus Medical – Premier Hearing Prosthetic
Five Tips for Folding FDA’s New Medical App Oversight into Your Business Strategy
5 Keys Ways to Improve Medication Adherence
Pfizer Joins Microbiome Movement with Second Genome

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

technology in medical research
The Tools Helping Medical Researchers See the Full Picture
News Technology
August 3, 2025
5 Steps to a Promising Career as a Healthcare Administrator
5 Steps to a Promising Career as a Healthcare Administrator
Health
July 31, 2025
holistic dental
Holistic Dentist Services Are Natural and Safe
Dental health Specialties
July 28, 2025
botox certification
Help Improve People’s Skin Health Via Botox Certification
Skin Specialties
July 22, 2025

You Might also Like

How To Choose Medical Equipment Bags and Cases
Medical Innovations

How To Choose Medical Equipment Bags and Cases

June 13, 2022
virtual reality in optometry
Technology

Virtual Reality Visual Field Test Device in Healthcare

March 22, 2023

Apple Watch: A Key Player in Healthcare Technology

February 23, 2016

New Product for Heart Catheterization May Reduce Infection Risk

November 2, 2011
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?