By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    improving patient experience
    6 Ways to Improve Patient Satisfaction Within Hospitals
    December 1, 2021
    degree for healthcare job
    What Are The Health Benefits Of Having A Degree?
    March 9, 2022
    custom software development is changing healthcare
    Digital Customer Journey Mapping and its Importance for Healthcare
    July 21, 2022
    Latest News
    Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
    May 16, 2025
    Learn how to Renew your Medical Card in West Virginia
    May 16, 2025
    Choosing the Right Supplement Manufacturer for Your Brand
    May 1, 2025
    Engineering Temporary Hospitals for Extreme Weather
    April 24, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Can Thinking Younger Make You Live Longer?
    April 20, 2011
    Image
    Obesity’s Outlook Unchanged
    June 13, 2011
    When It’s An Emergency Elderly Not Treated As Well in Hospitals
    July 16, 2011
    Latest News
    Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
    May 18, 2025
    The Critical Role of Healthcare in Personal Injury Recovery: A Comprehensive Guide for Victims
    May 14, 2025
    The Backbone of Successful Trials: Clinical Data Management
    April 28, 2025
    Advancing Your Healthcare Career through Education and Specialization
    April 16, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Pharma Tapping into the Power of Social Media
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > Pharma Tapping into the Power of Social Media
BusinessSocial Media

Pharma Tapping into the Power of Social Media

Barbara Ficarra
Last updated: June 24, 2011 8:12 am
Barbara Ficarra
Share
5 Min Read
SHARE

 

Recently quoted in PharmaVOICE in the May 2011 edition, I presented my thoughts on the significance of the pharmaceutical industry tapping into patient communities through social networks and the importance of engaging with patients.

 

Recently quoted in PharmaVOICE in the May 2011 edition, I presented my thoughts on the significance of the pharmaceutical industry tapping into patient communities through social networks and the importance of engaging with patients.

More Read

4086100309_712df75328
What Patient Centricity Means to Marketers
Twitter: A Social Soundtrack for Medical Meetings
How Doctors Are Trapped, Part II
8 Ideas for Topics You Can Write About in Your Medical Blog
Social Media Office Visits and Mobile Apps

In a recent article in PharmaVOICE, May 2001, by Robin Robinson, “Tapping into the Power by Getting Personal,” thought leaders in the field explain the benefits for the pharmaceutical industry tapping into what is happening in patient community social networks.  “The industry can no longer conduct business as usual:  it must get personal by using social media to build healthy relationships.”

Sound bites from the field include:

Brian Loew, Co-founder and CEO of Inspire, which builds online communities for patients and caregivers and helps life-sciences organizations connect with them; David Williams III, Chief Marketing Officer and Head of Business Development at PatientsLikeMe, a privately funded company dedicated to making a difference in the lives of patients diagnosed with life-changing diseases; and Barbara Ficarra, RN, BSN, MPA, journalist, media broadcaster, speaker, medical blogger, consultant, media trainer and health expert, and the creator, executive producer, and host of the Health in 30® Radio Show (presently on hiatus) and founder of Healthin30.

Brian Loew, Co-founder and CEO of Inspire

“There is a shift wherein patients are not just taking part in their care but defining it.  Patients are making decisions about how to manage their diseases, they are defining their quality of life, and deciding how their dollars are spent.  Historically, the industry has sought to answer its own questions.  There are now opportunities…” – Brian Loew

David Williams III, Chief Marketing Officer and Head of Business Development at PatientsLikeMe

“Social media is the canvas on which patients paint the entire picture of the experience they’re having with their disease and how it impacts their lives.  By using social media, pharmaceutical companies can get a glimpse of that picture and can begin aligning their interests with patients’ interests.  As a result, you’ll see faster development of treatments and…” – David Williams III

Barbara Ficarra, RN, BSN, MPA, Journalist, Media Broadcaster, Speaker, Medical Blogger, Founder Heathin30, Registered Nurse, Health Educator

“Patients are empowered and engaged in their healthcare.  They are searching online for health information and they are active in social networking sites.  Patients are looking for health information, treatment options, and emotional support.  Pharmaceutical companies can develop their marketing strategies based on what is happening in patient social networks.  Companies can gain insights into patient attitudes and behaviors.  They can learn the needs of patients, and they can gain knowledge about their feelings and thoughts in real time.  By deeply understanding the needs of patients, pharma companies can recognize how patients engage and interact with others in their social networking circles…” – Barbara Ficarra

Other experts:

  • Amy J Burnett, Electronic Media Branch, Division of News and Electronic Media, Office of the Associate Director for Communication, Centers for Disease Control and Prevention
  • Kevin Green, VP, Social Marketing, Digital Influence Group
  • David B. Nash, M.D., Founding Dean Jefferson School of Population Health, Thomas Jefferson University
  • Peter Metz, VP, Sales, Digital Scientific Solutions Division, Curry Rockefeller Group
  • Michael Parks, Executive VP, Vox Media
  • Steve Rothman, President, Chief Creative Officer, Cell Division

For the complete article and to find out what these experts are saying, please visit PharmaVoice.

On Monday, June 27, 2011, I will be presenting at the Eyeforpharma Conference in Philadelphia, PA on patient engagement through social networking.  Presentation Title: “Empower patients to take charge of their health care.”

To learn about the eyeforpharma presentation, please visit Events.

Your turn

We would love to hear your insightful thoughts.  Health consumers, how do you feel about the pharma industry tapping into your social networks?  What type of information from the pharma industry will be helpful?  Health care professionals, why do you think patient engagement is important?

—

Follow Barbara on Twitter

Connect with Healthin30 on Facebook

Connect with Barbara on Facebook

TAGGED:healthcare businesspharmasocial media
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

Clinical Expertise
Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
Health care
May 18, 2025
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Health
May 15, 2025
Learn how to Renew your Medical Card in West Virginia
Learn how to Renew your Medical Card in West Virginia
Health
May 15, 2025
Dr. Klaus Rentrop Shares Acute Myocardial Infarction heart treatment
Dr. Klaus Rentrop Shares Acute Myocardial Infarction
Cardiology
May 13, 2025

You Might also Like

Business

Medical Office Efficiency – The Times They are a Wastin’

April 15, 2013

What You Need to Know About This Year’s AdvaMed Conference

September 20, 2011

Medtech Fundings, September 2015

September 3, 2015
Web Analytics Data, Conversion Optimization, Online Medical Marketing
Business

Death by Regulation

June 21, 2011
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?