By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: In Search of the Ideal Doctor-Client: A Marketing-Savvy CEO
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Finance > In Search of the Ideal Doctor-Client: A Marketing-Savvy CEO
BusinessFinance

In Search of the Ideal Doctor-Client: A Marketing-Savvy CEO

Stewart Gandolf
Stewart Gandolf
Share
3 Min Read
ideal doctor-client
SHARE

ideal doctor-clientMost healthcare advertising agencies will not admit it, but some clients are simply better than other clients. The people and personalities are part of the chemistry, but more than a retail transaction, two business entities share mutual success goals.

ideal doctor-clientMost healthcare advertising agencies will not admit it, but some clients are simply better than other clients. The people and personalities are part of the chemistry, but more than a retail transaction, two business entities share mutual success goals.

It’s similar to a doctor-patient relationship. Privately, many doctors have patients who they favor over others. In virtually any business interaction, it’s easier to work with some customers/clients/patients. But with others…not so much.

When the chemistry is right, the rewards are magnified; better outcomes, mutual success, and greater satisfaction all around.

More Read

Image
Beyond the Buzz: A Guide to Social Media Monitoring for Healthcare
Neuro Drug Developer iPierian Nets $30M
What Medical Device Startups Must Understand in their First Year
Top 10 Reminders to Healthcare (and All) Startups
Largest One-YearJump in Health Spending

Our job is to provide hospitals, medical groups and physician practices with a marketing expertise that achieves defined goals, measurable results, and continuing success. Over the years, we’ve found that there is a significantly higher measure of success in working with the client who is both medically skilled and business smart.

The MD as a CEO and CMO…

Searching for and working with the ideal, marketing-savvy CEO has personal and professional rewards for us. When the MD is also the CEO and CMO, there’s an added measure of satisfaction in working with a business-smart doctor-owner, entrepreneur or administrator. We are challenged to make our best work even better.

Here are a few of the ways that the CEO is our ideal doctor-client. In addition to good marketing instincts, he or she:

  • Thinks bigger. Their perception of what is possible is often on a larger scale. They think beyond the horizon, past the competition and about taking things to the next level.
  • Has a competitive nature. They are challenged to win at what they do, and to do what it takes to achieve the goals they set.
  • Understands marketing fuels the flow of business: A constant and reliable flow of new business, repeat business, or referral business does not happen spontaneously. Marketing strategies and tactics achieve defined goals and drive success.
  • Recognizes marketing is an investment, not a cost. Performance is measurable and the client closely monitors the Return-on-Investment (ROI).
  • Takes calculated, “smart” risks. There are no guarantees in business or advertising. But well-informed clients minimize risk, understanding the risk/reward ratio, and take reasonable risks to seize opportunity.

It’s difficult to describe all the winning characteristics of the ideal client. Fortunately, we have many such clients with these and other success characteristics. It’s challenging work, but it’s a winning formula when the client hires the best, demands the best, and ultimately trusts their agency to exercise their experience and do the work at hand.

 
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

Nurse Scheduling Software
Evaluating 7 Best Nurse Scheduling Software
Nursing Technology
October 28, 2025
contamination
Batch Failures And The Hidden Costs Of Contamination
Health Infographics
October 21, 2025
Medication Management For Seniors
Simplifying Medication Management For Seniors
Infographics Senior Care
October 21, 2025
Guide To Pursuing a Career in Nursing as a Foreigner in the USA
Collaboration Is the Prescription for Better Patient Care
Health
October 20, 2025

You Might also Like

Use Your Healthcare Content to Create Video Value

January 22, 2015
improve patient experience
BusinessHospital Administration

How to Improve Your Practice’s Patient Experience

May 5, 2022

Bayer’s New Twist on Aspirin–Fast Acting Advanced Formula

May 23, 2011

Video Book Review: “Unaccountable” – A Must Watch & Must Read

September 21, 2012
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?