By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Social Media Optimization for Mobile Devices: What Healthcare Marketers Need to Know
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > Social Media Optimization for Mobile Devices: What Healthcare Marketers Need to Know
BusinessSocial Media

Social Media Optimization for Mobile Devices: What Healthcare Marketers Need to Know

waxcom
waxcom
Share
3 Min Read
SHARE

Mobile devices, including smartphones and tablets, are shaking things up in the world of healthcare.

Mobile devices, including smartphones and tablets, are shaking things up in the world of healthcare. For example, the Glassesoff app helps train your eye to overcome the need for reading glasses, while the Kinsa Smart Thermometer plugs right into your iPhone so you can take a quick temperature reading.  These technologies and others offer some serious potential for the healthcare industry.

As more and more people use their smart devices to access social networks like Facebook, Twitter and Instagram, it has become increasingly critical that healthcare facilities optimize their media content not only for a desktop computer, but primarily for mobile devices, like smartphones and tablets. Because the content you post for a computer doesn’t always work the same way when it’s viewed on the smaller screen of a handheld device, here are some suggestions you’ll want to note:

  • Facebook Hashtags Last year, Facebook allowed hashtags (#) to make content on the world’s largest social media platform searchable for the first time, meaning that clicking on a specific keyword preceded by a hashtag lets you locate other social network pages referencing that term. Although hashtags aren’t yet clickable on mobile devices, you can still add them to your company’s Facebook posts with this limitation in mind.
  • YouTube Channels Video marketing is rapidly expanding and offers rich potential for the healthcare vertical. The biggest video channel YouTube, which is of course the one that started it all, does pose some unique challenges. For one, a user can see neither the video description nor any hyperlink (generally located beneath the video title) when viewing it from a mobile device. Second, mobile devices present banner complications: you can’t see banner images, calls to action or social buttons. Third, hyperlinked annotations that you are able to embed using the desktop version of YouTube cannot be seen or clicked when viewing from a smartphone or tablet.
  • Instagram URLs While Instagram photos and videos are plum opportunities to showcase testimonials and virtual tours of your healthcare facility, you can’t include clickable URLs in your descriptions. This means that it is more difficult for a visitor to access the background of your content, which isn’t hyperlinked. To compensate for this deficit, make sure your profile includes the URL, since it will be the only clickable place.

Optimizing your social media practices for mobile is becoming more and more critical every day. We’re just making you aware of the differences you’ll encounter among how digital content reads from desktop computers, smartphones and tablets so you can strategically deploy it to create an ideal user experience.

More Read

Healthbox Heads South for New Digital Health Accelerator Programs
Retail Clinics Are Taking Off
Myth: Frequent ER Users Don’t Use Primary Care
A Message for Docs: Embrace (Don’t Fear) Online Patient Reviews
#TEDMED Day Two: The Reinvention Continues
TAGGED:mobile
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

a woman walking on the hallway
6 Easy Healthcare Ways to Sit Less and Move More Every Day
Health
September 9, 2025
Clinical Expertise
Healthcare at a Crossroads: Why Leadership Matters More Than Ever
Global Healthcare
September 9, 2025
travel nurse in north carolina
Balancing Speed and Scope: Choosing the Nursing Degree That Fits Your Goals
Nursing
September 1, 2025
intimacy
How to Keep Intimacy Comfortable as You Age
Relationship and Lifestyle Senior Care
September 1, 2025

You Might also Like

OIG Looking at Mis-Coding of E and M Claims

November 3, 2014

Bariatric Surgery Linked to Reduced Risk of Cardiovascular Death

January 7, 2012

Hospital Acquired Infections Are Down: But Is It Enough?

February 20, 2015
BusinesseHealthMedical RecordsMobile HealthTechnology

Healthcare CIOs to-do list in 2018

December 29, 2017
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?