By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    What Are the Benefits of CBD?
    November 27, 2021
    How to Measure Adult Diapers- The Ultimate Guide to Picking the Right Size
    March 8, 2022
    medicine cabinet
    The Effect Of Finished Dosage Form Manufacturing In New Drugs
    July 5, 2022
    Latest News
    5 Steps to a Promising Career as a Healthcare Administrator
    August 3, 2025
    Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
    July 20, 2025
    How Probate Planning Shapes the Future of Your Estate and Family Care
    July 17, 2025
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Physician Wellness – Saying “NO” to Endless Hours and Solo Practice
    January 28, 2012
    Hospital Marketing online
    Creating a Realistic Hospital Marketing Plan
    May 1, 2014
    An American Med Student Student Learns New Skills in Nepal
    June 22, 2012
    Latest News
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
    How Health Choices and Legal Actions Intersect After an Injury
    July 17, 2025
    How communities and healthcare providers can address slip and fall injuries with legal awareness
    July 17, 2025
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Surgery Videos as an Online Medical Marketing Technique
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Finance > Surgery Videos as an Online Medical Marketing Technique
BusinesseHealthFinanceSocial Media

Surgery Videos as an Online Medical Marketing Technique

Jonathan Catley
Jonathan Catley
Share
4 Min Read
Medical Video Marketing
SHARE

Medical marketing services have been undergoing some major changes lately. As social media claims an increasingly larger percentage of marketing spend, healthcare providers are seeking ways to expand their presence in this important new sector. Social media marketing is based on providing content that is appealing enough to attract the attention of website visitors, and valuable enough that these users will want to share it with others.

Medical marketing services have been undergoing some major changes lately. As social media claims an increasingly larger percentage of marketing spend, healthcare providers are seeking ways to expand their presence in this important new sector. Social media marketing is based on providing content that is appealing enough to attract the attention of website visitors, and valuable enough that these users will want to share it with others.

Taking that goal as the basis for their new ventures into medical internet advertising, healthcare providers are beginning to post videos of medical procedures online.Medical Video Marketing

A video heart-surgery tutorial

More Read

Product target calculation
Measure What You Manage, With Caveats: Thoughts on Surgeon Ratings
5 Tips for Preventing Reimbursement Loss in Radiology Billing
Healthcare Reputation Management in a Web 3.0 World
EHR Innovators Part 2: drchrono
Health Care Reform in 2 Short Sentences

Memorial Health Care System in Chattanooga, Tennessee has posted a free webcast on their site, which allows visitors virtual access to the operating room. This webcast contained two compelling elements: An edited, narrated video of a patient’s open-heart surgery, and an opportunity for live chat with the lead surgeon who performed the operation. The practice of medicine has traditionally held a certain mystique, where no one but the service providers themselves really have the full story on what’s happening. Opening the doors and giving a full view and discussion of such a major procedure results in physician practice marketing content that’s terrifically appealing. The thousands of viewers who signed up for this webcast and told all their friends about it are a great demonstration of this appeal.

Live streaming surgery and the hospital tweeting team

In Orlando, Florida, Arnold Palmer Hospital for Children took virtual access to their operating room one step further as they provided 46 live updates (via Instagram, Twitter and Facebook) of a dramatic surgical procedure in which a 3-year-old received a Goretex graft on her heart. The hospital’s social media team included commentary on these images, which were released about once every 10 minutes.

Future possibilities

According to the Chattanooga Times, Memorial Health Care plans to live stream a surgical procedure in the near future. While live footage of surgeries is commonly used for physician training, it’s a new idea to use this video material to engage interested website visitors. Furthermore, surgeons are beginning to use Google Glass as a non-intrusive method of capturing and sharing live video of procedures, and it is only a matter of time before these videos make the leap from physician training material to hospital marketing content.

Multi-target marketing

When a hospital posts video of surgical procedures, they are creating marketing material with an eye to more than just the pool of prospective patients. They are also demonstrating to physicians that the institution has a high level of professional confidence and technological know-how. This can affect the choice that these physicians make when deciding where to refer patients.

Sharing surgery videos as a form of online medical marketing is probably still in its earliest days. It’s likely that, in the future, hospitals and doctors will use such transparency to build credibility and establish a reputation for doing excellent work. Prospective patients and their families are likely to share video of similar operations with each other before undergoing those procedures themselves, and the possibilities for marketing are almost unlimited.

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

technology in medical research
The Tools Helping Medical Researchers See the Full Picture
News Technology
August 3, 2025
5 Steps to a Promising Career as a Healthcare Administrator
5 Steps to a Promising Career as a Healthcare Administrator
Health
July 31, 2025
holistic dental
Holistic Dentist Services Are Natural and Safe
Dental health Specialties
July 28, 2025
botox certification
Help Improve People’s Skin Health Via Botox Certification
Skin Specialties
July 22, 2025

You Might also Like

Business

Retail Clinics Are Taking Off

September 15, 2012
wound market growth bar graph
BusinessFinanceMedical DevicesTechnology

Factors Affecting Wound Market Growth Rates

May 21, 2014
Artificial IntelligenceeHealthMedical InnovationsTechnology

How AI Makes Precision Medicine More Accurate

April 18, 2018
FinanceMedical Education

How Do I Become A Clinical Documentation Specialist?

June 26, 2019
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?