Do You Need a YouTube Channel for Your Medical Practice?
Business
188 views
Business
188 views

Do You Need a YouTube Channel for Your Medical Practice?

Jonathan Catley - May 15, 2014

If you think your physician practice doesn’t need its very own YouTube Channel, think again. Physician practices face a highly competitive market in towns and communities across…

5 Strategic Digital Options for Medical Device Marketing
Business
196 views
Business
196 views

5 Strategic Digital Options for Medical Device Marketing

Jonathan Catley - May 8, 2014

Today's medical device manufacturers are in a state of evolution. Although they are part of a $350 billion dollar industry that provides products to a growing aging…

Top 5 Online Strategies for Successful Physician Marketing
Business
142 views
Business
142 views

Top 5 Online Strategies for Successful Physician Marketing

Jonathan Catley - May 4, 2014

These can be very challenging times for modern medical practices. The Affordable Care Act (ACA) makes health insurance available to more consumers, but individual practices must still…

Beyond the C-Suite: 3 Ways to Build Customer Focus
Business
332 views
Business
332 views

Beyond the C-Suite: 3 Ways to Build Customer Focus

dorothywetzel - April 21, 2014

One of the most encouraging signs of progress in Pharma is the addition of C-suite level Customer or Patient Officers. While the impact of this new position…

Use “FAQs” to Produce Marketing Content for Your Medical Practice
Business
161 views
Business
161 views

Use “FAQs” to Produce Marketing Content for Your Medical Practice

Jonathan Catley - April 18, 2014

The age of the family general practitioner has given way to the age of specialization. With more physicians practicing in highly specified fields, it is no wonder…

Business
311 views

Increase SEO Backlinks with Current Events

waxcom - April 18, 2014

Building external links back to your website or blog is a great way to help with your organic search engine optimization (SEO) or increase rankings in search…

Getting the Best from Your Healthcare Advertising Agency
Business
141 views
Business
141 views

Getting the Best from Your Healthcare Advertising Agency

Stewart Gandolf - April 6, 2014

These days, marketing performance expectations are sometimes found under the “squeeze every nickel” heading. Maybe giant corporations once had fat and slushy budgets, although we doubt the…

Business
134 views

The Ultimate Guide for Finding and Editing Images for Your Medical Website

Chen Sirkis - April 5, 2014

The right images are key to your marketing communicationVisual aids are a key part of your internet marketing and your marketing communication. Establishing a brand online is…

Getting Your Practice Marketing Started with a Physician Blog
eHealth
192 views
eHealth
192 views

Getting Your Practice Marketing Started with a Physician Blog

Jonathan Catley - April 3, 2014

Physician marketers know that a great way to add value to a website is by maintaining a blog. Blogs are a great source of information for patients…

6 Medical Practice Website Mistakes That Affect Conversion
Business
152 views
Business
152 views

6 Medical Practice Website Mistakes That Affect Conversion

Jonathan Catley - March 23, 2014

When it comes right down to it, your website isn’t simply about your medical practice. It is actually a continuation of your practice. If your website appears…