Marketing

Maintaining User Safety On Your Medical Practice Website

3 Mins read

 

Your medical practice website is actually the first point of contact that users and potential clients utilize to learn more about you. It’s the source of information about the services you offer, your location, and your staff. Ensure user safety to make your medical practice website an effective marketing tool.

The first impression here can either turn them off or keep them hooked on your practice for a long-lasting relationship.

Therefore, making your site as user-friendly as possible ensures that they have an easy time searching for information or when trying to reach you. However, note that easy access to information and simplified contact process isn’t enough to make them want to engage longer with your site. Instead, they need the assurance of safety while on your medical practice website.

You, of course, need to win their trust by ensuring that your medical practice site meets certain standards and that it also has security features in place.

Some of the things you need to consider for an increased user safety and trust on your practice website include the following:

The Design of Your Website

You need to put more emphasis on your site’s design quality by ensuring that it appears professional and legitimate. Everything should be clear right from the landing page to the other pages of the site. This includes information about your team and your practice’s contact information.

A complicated site will drive away and erode your visitors’ trust. So, ensure you offer a simple, easy-to-use and cleanly-designed website. This helps to instill a sense of confidence and trust in the user.

Above all, ensure that your medical practice website is completely secure by acquiring the Secure Socket Layer (SSL) certificate. This will send a message that you value user safety. When user come on board, they really get the reassurance that they’re in a safe place.

Use Secure Forms When Collecting Data

Well, not everybody feels secure sharing their information online for fear of data breach or even internet hacks, and so you need to ensure that your practice site stays secure by using safely encrypted forms when collecting patient data.

Only use a form provider that takes care of the encryption of information thus preventing any third parties from accessing sensitive patient information.

Create a display message that tells website visitors that you are collecting their data using encryption technology to show them that you do care about their overall well-being.

Ensure That You Regularly Update Your Website

As you know, healthcare is a fast-paced profession with rapidly changing information due to the advancement of technology, new research findings, and other factors. Therefore, you need to ensure that all the content of your site is up to date.

Your patients depend on your website for the best and latest information, updates, and health tips. You carry the heavy responsibility of making sure to fill your website only with the most current and relevant information. This will ensure the better health of your patients.

Also, remember to give a comprehensive update on your site content to match the services you’re currently offering. If possible, add some photos or graphics to back up your written content.

Vet Your Links

Ensure that every link you add to your practice site is legitimate and functional. Users usually feel offended and betrayed when they click on links only to be greeted by an error message or directed to a spammy website. This also negatively affects their trust in your services. Worse yet, this can even make them feel unsafe visiting your site.

User Safety Can Grow Your Business

User safety can make your website a great marketing tool for your practice. However, when not well-managed, it can turn into a liability.

Making your patients feel secure from the very first impression they get from your site is an effective way to ensure that they book appointments with you. After all, they expect to feel even safer now that they know they’re in the right hands–yours.

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Deborah Tayloe is a full-time freelance writer and blogger. She holds a Bachelor's Degree in English from the Edinboro University of Pennsylvania. She enjoys combining her 25+ years of marketing and sales management with blogging.
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