By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    photo of hands with blue veins
    8 Proven Tips on Finding Difficult Veins
    November 12, 2021
    tips for getting over the pandemic blues
    4 Proven Ways to Get Over the Pandemic Blues
    February 22, 2022
    medical industry innovations
    How is CNC Machining Transforming the Medical Industry?
    June 2, 2022
    Latest News
    5 Steps to a Promising Career as a Healthcare Administrator
    July 31, 2025
    Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
    July 20, 2025
    How Probate Planning Shapes the Future of Your Estate and Family Care
    July 17, 2025
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    comparative negligence
    Not Knowing About Comparative Negligence Can Worsen Your Medical Debt
    April 12, 2023
    racial disparities in healthcare
    Why We Need to Address Racial Disparities in Maternal Health Care
    August 26, 2021
    Enhancing Pharmaceutical Patient Compliance & Drug Efficacy
    February 12, 2024
    Latest News
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
    How Health Choices and Legal Actions Intersect After an Injury
    July 17, 2025
    How communities and healthcare providers can address slip and fall injuries with legal awareness
    July 17, 2025
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Trust Filters and Their Impact on Social Media
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > Trust Filters and Their Impact on Social Media
Social Media

Trust Filters and Their Impact on Social Media

benw123
benw123
Share
4 Min Read
SHARE

Talking about trust filters helps people understand the culture shift in social media

One of the three discussion points at last month’s HCSM Global Camp was around the changes in trust filters. Since the conference, I’ve found that this message has reasonated very well with clients and colleagues to help them understand the cultural impact social media, and the internet in general, has had around the world.

 

 

More Read

doctors and eHealth
Can Cloud-Based Doctors’ “Lounges” Help Keep Your Fund of Knowledge Current?
Is Your Social Media Just a Crummy Commercial?
The Future of Health Is Social
The difference between doctors, patients and campaigns
Michael Seres, UK ePatient Helps Crowd-Fund Patient Scholarships

Talking about trust filters helps people understand the culture shift in social media

One of the three discussion points at last month’s HCSM Global Camp was around the changes in trust filters. Since the conference, I’ve found that this message has reasonated very well with clients and colleagues to help them understand the cultural impact social media, and the internet in general, has had around the world.

 

 

Trust Filters
Trust filters evolve as confidence and experience grows.

 

In healthcare, trust filters are the evolving mental barriers that users impose when using the internet to find and share information. Predominantly used to describe patients, it applies to healthcare professionals too and describes how individuals gain confidence and experience to become more empowered on the web.

Before patients even open up a web browser however, the first trust filter is their doctor. As little as 10 years ago, bar perhaps word of mouth via friends and family, your doctor’s advice was (largely) taken for granted and only those particularly strong of will would challenge it. Patient experiences were more difficult to share, and you may have to rely on charities, local groups or patient associations if you wanted to find and discuss a therapy area in more detail.

As the internet population has grown, more individuals have gradually turned to the web for more information. So now, after seeing a doctor, and perhaps more appropriately if diagnosed with a condition, patients are more likely than ever to return home and search online for information relating to it. This brings them to the next trust filter; the search engine. Experienced users will know that content is served to visitors which is targeted to them, but those less experienced will tend to believe what they are seeing first.

This puts them on a journey where as their confidence grows, their ability to moderate and aggregate content they find improves. Wikipedia, so often comfortably in page one of search results for just about everything in the world, is trustable but in time users will know that page vandalism is a problem and caution is sometimes needed.

Beyond this, charities and patient associations are a valued and immediately trustable source. This is where patients may find themselves closer to those in a similar position, and via these entities’ Twitter and Facebook spaces, they will connect with these people. However, it’s important to note that not everyone will get this far; only the most confident and driven will eventually reach the empowered space, where, as opposed to sharing content, they will curate it, offering opinion and direction to other participants further down the line.

The reason for writing about this blog entry isn’t so much about trust filters themselves; more the positive, understanding reaction that I’ve experienced recently when talking about it. Understanding why social media is important is also understanding why individuals’ take to this approach in the first place.

 
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

5 Steps to a Promising Career as a Healthcare Administrator
5 Steps to a Promising Career as a Healthcare Administrator
Health
July 31, 2025
holistic dental
Holistic Dentist Services Are Natural and Safe
Dental health Specialties
July 28, 2025
botox certification
Help Improve People’s Skin Health Via Botox Certification
Skin Specialties
July 22, 2025
Telemedicine Apps
Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
Health
July 20, 2025

You Might also Like

HIMSS Moving Forward

February 28, 2012
Dr. Ryan Greysen, pictured on right, in a hypothetical photo demonstrating what type of online physician behavior could prompt state boards to investigate. (Image used with permission by Dr. Ryan Greysen.)
Social Media

Doctors and Social Media – Two Photos Which Could Prompt State Boards to Investigate

January 24, 2013
medical marketing and sales
eHealthMedical DevicesSocial MediaTechnology

Keep Distributors Engaged: Support Marketing and Sales Efforts Remotely

August 6, 2013

Physician Social Media Networking Expands

May 19, 2011
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?