By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    How Not to Become a Victim of Medical Scams
    How Not to Become a Victim of Medical Scams
    December 22, 2021
    11 Ways You Can Care for Your Elder Family Members Health
    11 Ways You Can Care for Your Elder Family Members Health
    April 6, 2022
    How Can Brain Injury Lead To Dangerous Long-Term Effects?
    How Can Brain Injury Lead To Dangerous Long-Term Effects?
    August 30, 2022
    Latest News
    6 Easy Healthcare Ways to Sit Less and Move More Every Day
    September 10, 2025
    7 Most Common Healthcare Accreditation Programs: Which Should You Use?
    August 20, 2025
    Hospital Pest Control and the Fight Against Superbugs
    August 20, 2025
    Hygiene Beyond The Clinic: Attention To Overlooked Non-Clinical Spaces
    August 13, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Why are Girls Being Abandoned and Battered ?
    August 20, 2012
    biopharma beat innovation and imagination
    BioPharma Beat: Imagination Is More Important Than Innovation
    August 5, 2014
    HIPAA Compliance Breaches Higher Than Ever: What Are You Doing About It?
    April 26, 2016
    Latest News
    Healthcare at a Crossroads: Why Leadership Matters More Than Ever
    September 9, 2025
    How Social Security Disability Shapes Access to Care and Everyday Health
    August 22, 2025
    How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
    August 22, 2025
    How One Fall Can Lead to a Long Road of Medical Complications
    August 22, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Under Armour Leaps into Digital Health with MapMyFitness Acquisition
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Technology > Medical Devices > Under Armour Leaps into Digital Health with MapMyFitness Acquisition
BusinesseHealthMedical DevicesMobile HealthTechnologyWellness

Under Armour Leaps into Digital Health with MapMyFitness Acquisition

Paul Sonnier
Paul Sonnier
Share
2 Min Read
under armour
SHARE

under armourThis week, leading sports performance company Under Armour (NYSE:UA) announced the acquisition of MapMyFitness, the fitness technology company powering one of the world’s largest digital fitness communities.

under armourThis week, leading sports performance company Under Armour (NYSE:UA) announced the acquisition of MapMyFitness, the fitness technology company powering one of the world’s largest digital fitness communities.

Under Armour announced in a press release, “With this acquisition, Under Armour will be uniquely positioned at the forefront of sports and technology and will continue to deliver game-changing solutions to how athletes train and perform. As part of the collaboration, Under Armour will add depth to its digital capability, offering athletes an elevated training experience through new digital products and platforms.”

This acquisition is a clear illustration of the biggest business opportunity for consumer-facing digital health companies – scaling up by providing platforms that integrate self-tracking device data with software tools that can help people make sense of and act on the health-related information they are compiling about themselves. Interestingly, by purchasing an open platform of this type, Under Armour is competing directly with Nike and its ‘Nike+’ devices and software platform. The move by Under Armour could herald the emergence of a digital health competition akin to Apple and Google.

More Read

Cool Healthcare Tech : Square
Health Patients Say Thank You to Employees
7 Ways Technology is Improving Nursing and Patient Care
How To Be Your Best Self With A Bipolar Diagnosis
2012 Best Apps for Boomers

“The purchase also affirms our view that digital health technologies and information will play a prominent role in the growth strategies of a variety of companies, including those – like UA – that have traditionally focused on ‘physical’ fitness products rather than apps and online communities,” according to Popper and Company’s Ken Walz.

Click here to read the full Baltimore Business Journal article on Under Armour’s step into digital health.

TAGGED:mapmyfitnessunder armour
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

a woman walking on the hallway
6 Easy Healthcare Ways to Sit Less and Move More Every Day
Health
September 9, 2025
Clinical Expertise
Healthcare at a Crossroads: Why Leadership Matters More Than Ever
Global Healthcare
September 9, 2025
travel nurse in north carolina
Balancing Speed and Scope: Choosing the Nursing Degree That Fits Your Goals
Nursing
September 1, 2025
intimacy
How to Keep Intimacy Comfortable as You Age
Relationship and Lifestyle Senior Care
September 1, 2025

You Might also Like

Health careWellness

Dealing With Grief in the Healthcare Field

May 11, 2018
sleep hacks
Wellness

Start Catching Quality Z’s By Trying These Sleep Hacks Tonight

August 15, 2023

Pan Mass Challenge 2011 – Please Support my Ride & Help Lick Cancer

June 23, 2011
patient engagement
BusinessHospital Administration

Reducing Medical Errors with Engaged Patients and Culture Change

September 29, 2013
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?