By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    health benefits of taking a vacation to reduce stress
    Relaxing European Destinations to Reduce Stress Risks to Health
    October 11, 2021
    pain management tips
    Managing Pain Differently: Alternative Pain Management Techniques
    January 12, 2022
    5 Ways to Promote Wellness in Your Home
    April 12, 2022
    Latest News
    5 Steps to a Promising Career as a Healthcare Administrator
    July 31, 2025
    Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
    July 20, 2025
    How Probate Planning Shapes the Future of Your Estate and Family Care
    July 17, 2025
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Hospital Training Using Virtual World and Avatars
    May 20, 2011
    Health Wonk Review: Mud Season Edition
    March 16, 2014
    Video: ICD-10 National Provider Call
    October 24, 2011
    Latest News
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
    How Health Choices and Legal Actions Intersect After an Injury
    July 17, 2025
    How communities and healthcare providers can address slip and fall injuries with legal awareness
    July 17, 2025
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Under Armour Leaps into Digital Health with MapMyFitness Acquisition
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Technology > Medical Devices > Under Armour Leaps into Digital Health with MapMyFitness Acquisition
BusinesseHealthMedical DevicesMobile HealthTechnologyWellness

Under Armour Leaps into Digital Health with MapMyFitness Acquisition

Paul Sonnier
Paul Sonnier
Share
2 Min Read
under armour
SHARE

under armourThis week, leading sports performance company Under Armour (NYSE:UA) announced the acquisition of MapMyFitness, the fitness technology company powering one of the world’s largest digital fitness communities.

under armourThis week, leading sports performance company Under Armour (NYSE:UA) announced the acquisition of MapMyFitness, the fitness technology company powering one of the world’s largest digital fitness communities.

Under Armour announced in a press release, “With this acquisition, Under Armour will be uniquely positioned at the forefront of sports and technology and will continue to deliver game-changing solutions to how athletes train and perform. As part of the collaboration, Under Armour will add depth to its digital capability, offering athletes an elevated training experience through new digital products and platforms.”

This acquisition is a clear illustration of the biggest business opportunity for consumer-facing digital health companies – scaling up by providing platforms that integrate self-tracking device data with software tools that can help people make sense of and act on the health-related information they are compiling about themselves. Interestingly, by purchasing an open platform of this type, Under Armour is competing directly with Nike and its ‘Nike+’ devices and software platform. The move by Under Armour could herald the emergence of a digital health competition akin to Apple and Google.

More Read

Readmissions: Hard to Predict Who it Will Be and Why
Top 5 Reasons Physicians Are Unhappy
The State of the Medical Marijuana Industry
HIMSS 2013: Radiology IT Undergoing Radical Changes and Meaningful Use is Just the Beginning (Part I of II)
Guess What? Obese Doctors are Less Likely to Talk About Obesity With Their Patients

“The purchase also affirms our view that digital health technologies and information will play a prominent role in the growth strategies of a variety of companies, including those – like UA – that have traditionally focused on ‘physical’ fitness products rather than apps and online communities,” according to Popper and Company’s Ken Walz.

Click here to read the full Baltimore Business Journal article on Under Armour’s step into digital health.

TAGGED:mapmyfitnessunder armour
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

5 Steps to a Promising Career as a Healthcare Administrator
5 Steps to a Promising Career as a Healthcare Administrator
Health
July 31, 2025
holistic dental
Holistic Dentist Services Are Natural and Safe
Dental health Specialties
July 28, 2025
botox certification
Help Improve People’s Skin Health Via Botox Certification
Skin Specialties
July 22, 2025
Telemedicine Apps
Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
Health
July 20, 2025

You Might also Like

Drug Shortages Continue–UCLA Spends 2 Hours A Day Checking on Cancer Drug Availability

April 20, 2011
food education
Public HealthWellness

Bring Food Education Back!

September 14, 2013
Man walking in exoskeleton
BusinessMedical DevicesMedical InnovationsTechnology

Cautious Optimism in Spinal Cord Research

October 28, 2014

Dramatic Early Clinical Trial Success for New Cancer Treatment

March 14, 2016
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?