By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    medicare part d benefits
    Everything that You Need to Know About Medicare Part D
    August 15, 2022
    Best Ways to Boost Your Immune System this Winter
    Best Ways to Boost Your Immune System this Winter
    November 15, 2022
    back pain issues
    Ways to Treat Constant Back Pain
    August 21, 2023
    Latest News
    How Probate Planning Shapes the Future of Your Estate and Family Care
    July 17, 2025
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    More On Wellness Programs To Improve Health and Reduce Costs
    January 25, 2012
    Privatizing Social Security and Medicare: Who Can Defuse Political Dynamite?
    June 12, 2011
    Study: Risk of Death in Elderly Patients with Dementia Doubled with Some Antipsychotic Medications
    February 26, 2012
    Latest News
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
    How Health Choices and Legal Actions Intersect After an Injury
    July 17, 2025
    How communities and healthcare providers can address slip and fall injuries with legal awareness
    July 17, 2025
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Telemedicine: Endless Possibilities for Hospital Marketers
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Hospital Administration > Telemedicine: Endless Possibilities for Hospital Marketers
BusinesseHealthHospital AdministrationMobile Health

Telemedicine: Endless Possibilities for Hospital Marketers

Jonathan Catley
Jonathan Catley
Share
4 Min Read
Telemedicine, Hospital Marketing
SHARE

Telemedicine is an emerging method to connect patients with physicians, hospitals, and other healthcare providers through technology. It allows patients to communicate directly with their healthcare providers via video conferencing, image sharing, patient portals, email, and more.

Contents
Hospitals and telemedicineTelemedicine and hospital marketing

Telemedicine is an emerging method to connect patients with physicians, hospitals, and other healthcare providers through technology. It allows patients to communicate directly with their healthcare providers via video conferencing, image sharing, patient portals, email, and more. Telemedicine allows hospitals to offer care to patients they never would have been able to reach before, and provides marketers with endless opportunities to reach new patients.Telemedicine, Hospital Marketing

Hospitals and telemedicine

According to the American Telemedicine Association (ATA), more than half of U.S. hospitals are utilizing some form telemedicine. Telemedicine services vary drastically by location, but telemedicine technology is especially useful to specialty hospitals. For example, Children’s Mercy Hospital in Kansas City offers telemedicine services that make it possible for patients who live far away to receive care by the doctors at their facility. They also offer technical support to patients who need it. These types of services allows patients to seek care from specialists to whom they might not have otherwise had access.

Massachusetts General Hospital TeleHealth offers a telemedicine program with a more general focus. They offer a wide variety of services across several different hospital programs, including the Brain Tumor Center, Primary Care, Burns, and Pathology. They also market their program as an option for those who may be looking for a second expert opinion. Patients can send their lab results, tests, and x-rays electronically and discuss them with a clinician. In some cases the clinician can even perform a visual examination if the patient’s condition allows.

More Read

High Quality, Low Cost HealthCare Video Interview Series: Dr Ricardo Bello Talks Reducing Readmissions @MontefioreNYC
EHR Implementation Struggles: Three Ways Forward
Sealants, Glues, Hemostats, Anti-Adhesion: An Evolved Market
WATSON, ARE YOU THERE ?
Humana Bolsters Care Management Capabilities with Acquisition of SeniorBridge

As technology improves and becomes more cost-effective to implement, more and more hospitals are offering telemedicine services. The ATA reports that there are currently more than 200 telemedicine networks and 3,500 telemedicine service sites in the U.S. Conversely, as hospitals can more reliably offer telemedicine services, patients are more comfortable using the technology that makes telemedicine possible in their daily lives.

Telemedicine and hospital marketing

Telemedicine represents an unprecedented opportunity for marketers to increase the number of patients a hospital can reach. A telemedicine program can increase patient access to care, an essential service that is a win-win scenario for hospitals and patients.

If a hospital does not already offer telemedicine services, marketers can influence hospital administrators by identifying underserved areas that would benefit from telemedicine services. In addition, marketers can point to other successful programs, such as Mass General’s TeleHealth program, as a model for implementation. Finally, identifying the necessary technology and demonstrating how it can be used to successfully provide care will convince key decision-makers that telemedicine can be a good fit for their hospital.

TAGGED:telemedicine
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
How IT and Marketing Teams Can Collaborate to Protect Patient Trust
Global Healthcare Policy & Law
July 17, 2025
paramedics in surgical gloves and masks
How Health Choices and Legal Actions Intersect After an Injury
Health care
July 16, 2025
a woman giving a key
How Probate Planning Shapes the Future of Your Estate and Family Care
Health
July 16, 2025
a woman with kinesio tapes on her back arm
How communities and healthcare providers can address slip and fall injuries with legal awareness
Health care
July 16, 2025

You Might also Like

shutterstock_160789127
BusinessHealth ReformPolicy & Law

Obamacare: The Next Wave

January 28, 2014
Smartphone Security
Medical RecordsMobile Health

Tactical Mobile Device Security Measures to Meet HIPAA Compliance

January 25, 2012
Screen Shot 2014-04-15 at 7.27.04 AM
BusinessFinanceGlobal Healthcare

The Aesthetics and Reconstructive Surgery Products Global Market

April 16, 2014
healthcare blogging tips
BusinessSocial Media

Beyond the Buzz: 25 Content Ideas for Your Healthcare Blog

November 14, 2014
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?