By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    HIPPA compliance
    How Medical Office Staff Can Make Your Practice HIPAA Compliant
    October 29, 2021
    Everything you need to know about hyaluronic acid treatment
    Everything you need to know about hyaluronic acid treatment
    February 10, 2022
    Which Mushroom Capsules Are Good for Your Health?
    May 5, 2022
    Latest News
    Ostomy Tips To Be Active And Healthy
    February 8, 2023
    Exploring Healthcare Solutions after Amputation Injury
    February 8, 2023
    What To Expect On A Meditation Retreat In Miami
    February 6, 2023
    Botanical Extracts That Should be on Your Health Radar
    February 5, 2023
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Pharmacists help you
    How A Pharmacist Can Help You
    November 28, 2022
    Response to Austin Frakt
    September 9, 2017
    Medicare by the Numbers
    April 18, 2011
    Latest News
    Why Is a Referenced Based Pricing Tool Necessary?
    February 3, 2023
    Simplifying the Genetic Testing Process: How At-Home Kits are Changing the Game
    January 25, 2023
    9 Hospitals That Have Introduced Green Initiatives
    February 1, 2023
    Why a Health Retreat Can Be the Best Medicine
    January 12, 2023
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Wallet Burn and the Nasty Side of Pay-per-Click Advertising
Share
Sign In
Notification Show More
Latest News
Diagnostic Tools for doctors
7 Essential Diagnostic Tools Used by Doctors
Diagnostics
Ostomy Tips
Ostomy Tips To Be Active And Healthy
Health
nursing career adopt
Ways to Boost Your Nursing Career and Get Promoted
Nursing
advancement in nursing career
5 Ways to Advance Your Nursing Career
Nursing
healthcare workers with gloves
Tips to Keep Health Workers Safe in the Workplace
Hospital Administration
Aa
Health Works CollectiveHealth Works Collective
Aa
Search
Have an existing account? Sign In
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Finance > Wallet Burn and the Nasty Side of Pay-per-Click Advertising
BusinessFinance

Wallet Burn and the Nasty Side of Pay-per-Click Advertising

Stewart Gandolf
Last updated: 2015/04/25 at 8:00 AM
Stewart Gandolf
Share
4 Min Read
pay per click advertising
SHARE

pay per click advertisingOn the surface, Pay-per-Click (PPC) advertising—sometimes known as cost-per-click—seems friendly enough. Advertisers only pay for the advertising space when someone clicks on the ad.

pay per click advertisingOn the surface, Pay-per-Click (PPC) advertising—sometimes known as cost-per-click—seems friendly enough. Advertisers only pay for the advertising space when someone clicks on the ad.

One analogy, however, says that PPC can be like high-stakes gambling. The casino will never turn you away, but if you don’t know what you’re doing, it’s really easy to lose your shirt. Unfortunately many people have tried PPC thinking that it’s quick and easy.

Unprepared, they learned the hard way that PPC is deceptively challenging, and the only things they won at the high-stakes table was a hard-earned lesson and a big hole in their wallet. That’s no way to pay for an education.

More Read

The Technology and Services You Need to Open Your Own Counseling Office

Should Nurse Practitioners Form an LLC?
Maximizing Outcomes Through Effective Patient Engagement Strategies
Robotic Technologies Can Improve Hospital Working Conditions
How to Attract More Clients to your Wellness Business

A quick caveat here: Pay-per-Click Advertising is a powerful tool for select healthcare marketing and advertising plans. We’re in favor of PPC where and when it’s done properly and it’s able to produce a Return-on-Investment (ROI). What we’re NOT in favor of is allowing inexperience to squander precious, and often limited, advertising resources.

Risks of the game…

Actually, PPC seems simple, (but don’t be fooled. Apparent simplicity is one of the main reasons that hospitals, medical practices and other healthcare advertisers can easily get burned.

Google and other search engines will happily sell you an advertising spot adjacent to a visitor’s search results. Although that sort of high-visibility ad placement sounds ideal, the actual cost is determined by a rapid-fire, behind the scenes auction. The bite to your budget can rapidly escalate if other advertisers have their chips riding on the same keyword(s).

Keep in mind that this digital bidding war happens behind the scenes and at the speed of light—in that fraction of a second from when a visitor enters a search term and when results appear. And commonly searched words and phrases command premium prices.

Managing your Internet advertising…

Pay-per-Click advertising may, or may not, have an appropriate place in your online marketing plan. Perhaps the top shelf advice–to reduce your risks and hasten your rewards for would-be PPC advertisers–is to get professional guidance first to know if there is a cost-effective fit that supports your goals.

What’s more, experience counts. Before you come away from the felt-covered/high-stakes PPC gaming table without your garments, you’ll want to talk with a seasoned advertising agency for advice. They’ll know about such things as the precision selection of keywords and phrases, setting realistic operating parameters for PPC, meaningful tracking techniques, and balancing PPC among six (or more) tactics to maximize your online presence.

If it’s a proper fit, a carefully managed Pay-per-Click marketing effort can deliver several positive advantages and benefits. For one thing, you have the ability to manage a defined budget, control costs. And with precision planning, you can deliver the right message to the right target audience, and do so at the right time and place. And with a properly designed strategy, PPC can produce results rapidly.

TAGGED: marketing

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Stewart Gandolf April 25, 2015
Share this Article
Facebook Twitter Copy Link Print
Share
Previous Article Photo courtesy of NW AHEC Healthcare Hackathon for Caregivers
Next Article What Specialty Pharmacies Can Teach the Healthcare Industry

Stay Connected

1.5k Followers Like
4.5k Followers Follow
2.8k Followers Pin
136k Subscribers Subscribe

Latest News

Diagnostic Tools for doctors
7 Essential Diagnostic Tools Used by Doctors
Diagnostics February 8, 2023
Ostomy Tips
Ostomy Tips To Be Active And Healthy
Health February 8, 2023
nursing career adopt
Ways to Boost Your Nursing Career and Get Promoted
Nursing February 8, 2023
advancement in nursing career
5 Ways to Advance Your Nursing Career
Nursing February 8, 2023

You Might also Like

healthcare workers with gloves
Hospital Administration

Tips to Keep Health Workers Safe in the Workplace

February 8, 2023
green hospitals
Hospital Administration

9 Hospitals That Have Introduced Green Initiatives

January 20, 2023
saving money in healthcare
BusinessGlobal HealthcareHospital Administration

Best Money-Saving Tips for Health Managers

January 12, 2023
HR staff must deal with divisive views in healthcare
BusinessGlobal HealthcareHospital AdministrationPolicy & Law

HR Must Navigate Polarizing Views in Healthcare Workplaces

January 4, 2023
//

We influence million of users and is the most authentic source of information on healthcare business and technology news.

Quick Links

  • About
  • Contact
  • Privacy
Subscribe

Subscribe to our newsletter to get our newest articles instantly!

Follow US

© 2008-2023 HealthWorks Collective. All Rights Reserved.

Removed from reading list

Undo
Welcome Back!

Sign in to your account

Lost your password?