4 Ways You Can Market Your Healthcare Practice That aren’t Traditional
Holistic health alternatives are growing in popularity especially because established corporations have lost public trust. Pharmaceutical companies lost the trust of the public by knowingly putting addictive opiates on the streets. The opiate epidemic is leaving thousands of people dead per year. These large corporations tend to try to downplay or put massive amounts of money discrediting studies done by alternative cures like acupuncture or a natural remedy to pain. The following are ways that you can market your healthcare company whether you are selling holistic products or offer a way of healing that is not traditional.
Education of Potential Patients is Key
Most people do not understand alternative treatments as everyone has been taught that a pill can fix nearly everything. We have found out that this simply isn’t true and some pills can ruin families as many addicts start using prescription drugs that they probably shouldn’t have been prescribed in the first place. An essential oil company detailing the benefits of a certain oil can help illuminate the benefits of using the oil daily or a few times a week. Even giving reviews about the best oil diffusers on the market can help build loyalty as many people want an unbiased opinion. Mentioning other companies and what is better about their product is an honest approach that people will appreciate.
Don’t Limit Your Advice Just To Treatment
Many people have issues that start with their daily routine whether it is failing to warm up when working out leading to injury or diet. Giving tips that will help you patients daily can be an important step in building loyalty to your practice or shop. Putting materials for your patients or customers to learn from might not be the best allocation of budget as many people throw out reading materials. The advice can also come in an email blast weekly with tips to living a healthier life.
Look At How Competitors Are Marketing
Taking a look how similar companies are marketing can show you what is working and what is not. You can look at how blog posts on their blog do as far as social shares and comments. Doing the appropriate research on what is converting in the industry can help save a company thousands of dollars in wasted marketing spend. A company that is a competitor might have a much different view on health as a whole or treatment. Do not be afraid to write up a few articles for the blog and off-site to shed some light on why you think your treatment option is better. Give a pros and cons list educating readers how your option should be the first choice of patients.
If Outsourcing Marketing: Ask For Results From The Contractor
There are too many people and companies that consider themselves digital marketing gurus. Many of these people are going to try to overcharge you for a simple task that you can do for yourself. Things like maintaining social media pages and creating company accounts on directories does not take a rocket scientist. Ask the company for a case study in how they helped a company that is similar to yours. Do not accept a study on a company that is vastly different in another industry as success does not always translate from industry to industry. You do not want your business to be the first test run for a marketing company in your niche. Work out favorable payment terms with an opt out option after half of the work is complete. If the company cannot tell you directly how they have helped you which led to sales then drop them. Too many marketing companies rely on using data that does not matter to show progress that they have not made.
Marketing your company in the healthcare niche is going to be competitive as there are billions of dollars available from consumers. Do not let the fact that you might have an alternative health business let you get bullied around by larger corporations that do not have the public’s best interest in mind!
