When Patients Don’t Pay the Bill: Increase Your Revenue with a Collection’s Strategy
In addition to caring for your patients and clients, a normal day in your healthcare business includes collecting copays, coding claims, billing patients, processing incoming payments and, unfortunately, asking some patients to pay a bill that is overdue.
In addition to caring for your patients and clients, a normal day in your healthcare business includes collecting copays, coding claims, billing patients, processing incoming payments and, unfortunately, asking some patients to pay a bill that is overdue.
We asked the CEO of Capital Collections Management, Jacob Corlyon, about the delicate task of collecting payments from patients, especially overdue payments and bad debts. A wholly owned affiliate of Bankers Healthcare Group, CCM specializes in consumer, commercial, secured, unsecured, pre default and post default collections, and collects monies owed on everything from credit card portfolios to secured and unsecured commercial loans.
“It’s tricky to approach your patients about unpaid bills,” says Corlyon. As a practitioner, you may have provided care to certain patients and families for years, and feel emotionally invested in their situation. At the same time, your medical, physical therapy, dental or other healthcare business needs revenue to keep the lights on and pay staff salaries. You need patients, but you also deserve to be paid for your work.
Request Payment Upfront
“Make sure you have a good chargemaster and coder on staff, this will help you get insurance reimbursements sooner,” he says. Let patients know how much of the bill is their responsibility at the time of service, if possible. If they are unable to pay their balance upfront, you may want to offer different financing options. Consider how much you want to extend payments from your healthcare business, what terms you should offer and how these options fit with your revenue cycle.
Your Collections Program
If a patient ignores the initial past due notices you’ve sent in the mail, it’s time to make a phone call. You’ll want to act fast—but before your staff makes that first call, have you provided them with the infrastructure they need to be effective? Having a collections program and training in place ensures that your staff is ready to ethically and legally collect payments on your behalf.
“Practitioners need to be concerned about HIPAA rules and guard the privacy of their patients,” adds Corlyon. Staff should only speak about overdue patient bills with the right person, always verifying an identity before starting the conversation.
Tools, Training and Timelines
Make sure that you are up to date on new rules and regulations. Good sources of information are the office of your state’s attorney general, your healthcare association or a regional medical association. If you ultimately outsource your collections, you will also want to be familiar with the requirements of the Federal Fair Debt Collection Practices Act.
Take advantage of the resources available, including seminars and information on best practices. “You’ll want to have scripts,” says Corlyon. “If you follow one that is generally available, make it your own.” For example, if your policy of charging late fees or interest on overdue balances is used to bring in payments, include the specific details in your training script. Role-play, so that staff members know how to handle rebuttals and stall tactics, remaining confident, respectful and persistent during difficult calls. “Don’t let them be caught off guard,” he says.
Set up quality control as part of your collections program and regularly monitor the calls made to patients. This provides an opportunity to fine-tune important skills and strategies. “Pull recordings and listen to your staff talking to delinquent patients,” says Corlyon. “Coach them and make suggestions for how they should handle these calls. Tell them if they are being too harsh or not representing you properly.”
Follow a Standard Protocol
Develop a chronology for your collections efforts and include a cut-off date. After making collections phone calls and mailing late notices for 90 days, it’s time to either charge off the debt or send it to a third-party collection agency. It’s no longer cost effective to keep using your staff’s time on older, unpaid accounts. By discontinuing these collections efforts, you allow your staff more time to provide patient care, as well as accurate coding and billing on current patient accounts.
“If you do consider a collection agency,” says Corlyon, “look for one that works off a contingency fee, so that you will only make payments to the agency if they collect on some or all of the amount owed. This saves time and cost to the practitioner.”
