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Health Works Collective > Business > Why Global Health Insurance Brokers Should Promote Medical Tourism
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Why Global Health Insurance Brokers Should Promote Medical Tourism

malpani
malpani
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The world is shrinking; and many companies have become large multinationals , with over 10000 employees and a presence in countries all across the globe. Providing employee benefits is one of their key responsibilities, and since this has become such a challenging task, they outsource this to companies which specialise in administering and harmonising these benefits. Typically, they use a single health insurance broker to provide life insurance and health insurance coverage to all their employees across the globe.

The world is shrinking; and many companies have become large multinationals , with over 10000 employees and a presence in countries all across the globe. Providing employee benefits is one of their key responsibilities, and since this has become such a challenging task, they outsource this to companies which specialise in administering and harmonising these benefits. Typically, they use a single health insurance broker to provide life insurance and health insurance coverage to all their employees across the globe.

Since there such a huge price differential between elective high ticket surgical procedures performed in India and the US ( for example, for knee replacement), I was wondering why health insurance brokers do not take advantage of this and offer medical tourism packages as part of their service offerings.

Let’s take the example of a GE employee in Washington DC who needs hip replacement. If the cost for this in a Washington hospital is US $ 50000; and a hospital in India can do the exact same surgery using the same artificial hip manufactured by Johnson and Johnson, for US $ 10000, wouldn’t it make sense to fly the employee down to India for this surgery ?

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The ACA has put patients at the center of healthcare services. A patient-centric healthcare approach in this digital era means a revised definition of quality in the physician-patient relationship. When it comes to healthcare services, patients shell out a hefty amount from their pocket and want nothing less than the best. The services in healthcare are no longer limited to just cost as consumers now evaluate quality and experience in the same equation. Research highlights from the 2015 Healthcare Consumer Trends by National Research Corporation states that reputation in healthcare matters more to consumers when choosing a brand than any other industry, e.g. hospitality, retail, airline, etc. The new generation of quality measurements in healthcare require a different mind-set and a different 'toolbox' to handle the hurdles. It’s the need of the hour for healthcare providers and others across the healthcare value chain to adopt the patient-centric approach for surviving in the vast competitive ocean of healthcare services. Patient-centric care is an approach that develops through effective communication, empathy and a positive physician-patient relationship. The primary purpose is to improve patient care outcomes and satisfaction and to reduce patient symptoms and unnecessary costs. It’s a win-win situation for both physicians and patients. While healthcare providers are able to support their patients in becoming more compliant with treatment and management of their conditions/diseases, patients feel more satisfied with the care that they are receiving. PwC’s Health Research Institute’s annual report 2016 states that health systems should keep an eye on the consumer experience as they expand and extend. More partnerships and more caregivers could mean confusion for patients and poor customer experiences. To differentiate their practice among competitors, patient satisfaction can be used as a competitive distinguishing factor. Although patient satisfaction cannot really provide tangible benefits, but an experience that exceeds patient expectations for what a practice/hospital can provide is very important as it creates loyal patients who return for future health needs and refer their family and friends. Happy and satisfied patients are a secret marketing weapon for healthcare providers, whether they are physicians, dentists, physiotherapists or hospitals. Your patients are the new-age digital health decision-makers. In this era of Internet and social media, they now have multichannel access to information related to health. Needless to mention, they have gained new power to make their decisions; whether it’s choosing a healthcare provider or referring a physician to family and friends. By converting your satisfied patients to be your brand advocates, you can capitalize and use their voice as an effective marketing strategy to reach out to many other potential patients. To strive and thrive, in the U.S. many healthcare organizations are applying patient-centric approaches to healthcare. It’s all about what matters to patients, so it makes a lot of sense for the healthcare industry to place patients' healthcare experience at the center of their policies and procedures. The best deliverables are a combination of great communication for a positive physician-patient relationship, disciplined measurement and analysis of patient feedback and commitment to technology innovation – the formula for improving patient engagement and care.
The Link Between Patient Satisfaction and Long-Lasting Relationships
Hospitals No Longer Non-Profit?
Distance Medicine Will Transform Medical Practice
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Tweets from American Health Lawyers Association Annual Meeting 2011

Health insurance brokers are very well positioned to be able to identify hospitals all across the world which meet JCAHO standards, thus ensuring safety, while saving money as well. In fact, the quality of care at some of these “focussed factories” would be far better than what would be available in the “local” US hospital !

Smart patients are already taking advantage of the superb cost effective care medical tourism service packages offer them on an individual basis. Why don’t corporates learn from them, and make good use of these lessons ?

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