By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    migraine home remedies and-devices
    The Best Home Remedies for Migraines
    June 5, 2025
    learn to recognize and treat yeast infections
    Most Commonly Asked Questions About Yeast Infections
    November 17, 2021
    Advanced lung cancer diagnosis systems used by doctors
    Advanced Lung Cancer Diagnosis Systems Used by Doctors
    March 6, 2022
    Latest News
    5 Steps to a Promising Career as a Healthcare Administrator
    July 31, 2025
    Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
    July 20, 2025
    How Probate Planning Shapes the Future of Your Estate and Family Care
    July 17, 2025
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Image
    Boomer Voice
    June 12, 2013
    The Anatomy of Health Insurance [Infographic]
    April 19, 2012
    Patient Commando Features Canadian Women Changing Healthcare
    August 23, 2013
    Latest News
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
    How Health Choices and Legal Actions Intersect After an Injury
    July 17, 2025
    How communities and healthcare providers can address slip and fall injuries with legal awareness
    July 17, 2025
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: From Yellow Pages to Google My Hospital
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Hospital Administration > From Yellow Pages to Google My Hospital
Hospital AdministrationSocial Media

From Yellow Pages to Google My Hospital

jkennedy93
jkennedy93
Share
3 Min Read
SHARE

Healthcare organizations have always had a challenge keeping their location, service and department information accurate and up-to-date in directories, whether it’s in the Yellow Pages or Google’s search engine. HCCG Inc President Cynthia Newton joins the Get Social Health podcast to bring us up-to-date on why hospitals are still spending many thousands of dollars on their Yellow Pages accounts every year. To compound the challenges, Google local brings a whole new level of complexity to managing their data. Hospitals and large physician practices have so many phone numbers, addresses and physician contact information to manage that it’s hard to keep them straight, let alone organized and accurate. Cynthia’s company has served hundreds of healthcare clients is auditing their Yellow Pages accounts and managing their Google listings. She shares an inside look at the nitty-gritty of how to keep up with all the details of online listings. We also spoke about online physician’s directories,  ratings, reviews and reputation management but our conversation ran so long I’ll bring you the rest in another episode.

Cynthia is also a Board Member of CHPRMS (Carolinas Healthcare PR & Marketing Society). Listen in to the first half of our conversation or drop in at the time stamps below: 

More Read

Patient studying at patient forum
Patients Helping Patients: Improving Health Literacy and Cancer Care
Social Media in Health Care: It’s Happening … It Works … It’s the *Message*
Who Leads Whom?
Bruce Bethancourt on Building the Medical Group of Tomorrow [TRANSCRIPT]
The Future Of Nursing In A Post-Pandemic World

00:00 Introduction
01:10 HCCG Founded
01:50 The skinny on Yellow Page, Super Pages
02:30 How do the Yellow Page listings work?
04:45 What is your process in managing Yellow Page adds for clients?
~09:10 Directory confusion – 100 Healthcare listings
12:00 Keeping up with the Jones’. Why are large YP contracts still a part of Healthcare budgets?
13:58 Who pays the bills?
17:02 Shifting to online directories & Google
17:55 Where do the online listings come from?
22:30 Google My Business. Claiming your business listings
25:59 Bulk account verification – Minimum of 10 locations
31:00 Recovery branded search – 75% of Google searches.
34:20 Whose information source takes precedence – Google or the location?
35:35 Wikipedia as source description
36:40 Google Plus pages – what’s up with that?
42:25 Social Media Tip: Ron Petrovich of Mayo Clinic – Take 60 seconds.

Visit our resources page for more valuable (and free!) resources on social media and digital health.

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

5 Steps to a Promising Career as a Healthcare Administrator
5 Steps to a Promising Career as a Healthcare Administrator
Health
July 31, 2025
holistic dental
Holistic Dentist Services Are Natural and Safe
Dental health Specialties
July 28, 2025
botox certification
Help Improve People’s Skin Health Via Botox Certification
Skin Specialties
July 22, 2025
Telemedicine Apps
Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
Health
July 20, 2025

You Might also Like

Nurses Using BlackBerrys at the Hospital for Communication and Patient Care (Video)

February 24, 2011
Social Media

Fatal Last Words That Wreck Doctor Marketing

March 19, 2013
social media addiction is harming teenage mental health
eHealthMental HealthSocial Media

5 Ways Social Media Affects Teen Mental Health

April 4, 2022

Socialcam: Mobile Video Sharing Made Easy

July 7, 2014
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?